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“At Zilta D’s, not only we keep customers satisfied with our cultural, and delicious cuisines, but we aim to a
provide a sincere customer service to all Dominicans.” (Sanjay S. R. Dominique, Co-owner of Zilta D’s, 2011 to present) Ever
since Zilta D’s founding, it aims to incorporate and constantly improve customer service because we believe that it greatly
impacts their experience about the company, and as a result, makes customers “spread the good talk,” and keeps them coming
back for another bite. “It is easy to get finances to open a restaurant, set tables and chairs, and start selling food, but how we
genuinely deliver, and provide the service sets our business apart from current competitors. (Zilta Antoine, Co-owner of Zilta
“To enhance and improve customer’s lives with genuine customer service with each meal”
Zilta D’s history first started in 2010, officially founded by Mr. Sanjay Dominique and Miss Zilta Antoine on July
17th, 2011. Co-owner, Mr. Sanjay Dominique was a graduate student of the University of the West Indies. He graduated with
Bachelors in Business Finance, and Business Management in 2007, and had a quite deal of experience as the assistant
manager of KFC Dominica for the past three years. Eventually, he left his job to start a small restaurant, due to the fact that he
saw an opportunity in the food industry: “Give customers the full package by providing complementary customer service from
each meal.” Miss Zilta Antione was a graduate student of Le Gordone Bleu University for the Culinary Arts, located in Paris,
France. For the co-owner, finding a job as a head chef was almost impossible because of the low demand of chefs in France.
Because of this, she travelled back to Dominica where she hopes to find an opportunity to get a job as a chef. The owners
were good friends in high school, and they knew each other while growing up in the Mahaut. Therefore, they became business
partners. Since the owners had only little, or limited knowledge in setting up a restaurant, they sought assistance from a local
training agency. Eventually, they pooled their resources together and set up the restaurant under the name “Zilta D’s.”
Organizational Structure
In this section, the organizational structure of Zilta D’s is discussed in detail . This section outline the company’s
organizational chart, which gives an overview of the company’s chain of command, and the authority and responsibilities of
restaurant staff. It also outlines the restaurant’s rules and regulations, and the specialization of the restaurant’s activities,.
.
Organizational Chart
Owners
General Marketing
Accountants
Manager Executive
Assistant Pantry
Line Cooks
Bakers Workers
Dishwashers
in the organization. Each employer is given the authority to make decisions, and there is no sense of reporting back to
management about minor discrepancies employers are faced with on the job. Restaurant staff are competent enough to make
minor decisions within the internal operations of the company, but they are not given authority to make major critical
Chain of Command
Organizational Culture
Social Responsibility
The management of Zilta D’s recognizes that being socially responsible is one the essential forces which drives or uplifts the
company’s overall purpose, goals and objectives. Generally, the restaurant places a great deal of effort in maintaining the well
being, and stability of the environment, giving back to local communities, and supporting non profit organizations. We ensure
that these measures are in full effect, and restaurant staff keeps accord with the organization’s social responsibility practices.
Recycling: Rotten foods, plastics, and other types of garbage are recycled by restaurant staff. They do this by separating
biodegradable, and non-biodegradable garbage into different waste containers which are kept clean by employees after each
waste is emptied out. The non-biodegradable waste is collected by recycling facilities, and the biodegradable waste is given
ground provisions, vegetables, fruits, and seasonings. Not only purchasing their food, but the company go the extra mile to
mention the good quality of foods local farmers grow and sell on social media. Zilta D’s currently uses a Facebook page
where restaurant staff writes blogs or post comments about the company’s recipes, which uses fresh ingredients grown by
local farmers “We help local farmers market themselves. Many farmers are so busy farming, that they don’t have the time
for marketing. Zilta D’s marketing team mainly uses the flow of social media where we advertise farmers’ products by
blogging it to customers and adding pictures to show the foods they grow. As a result, provides them with more business,
and potentially more sales and better profits.” (Marcus Shillingford, Marketing Executive, 2015)
Hosting Special Events: The company develops good relationships with the local community by hosting special events or
activities as much as possible. Zilta D’s has karaoke competitions for one hour every Thursday night with the winner
getting their meals paid for. The restaurant also provides cooking class for people that love to cook, and a happy hour for
singles to mingle.
Charities: The restaurant has two charities; The Give A Hand foundation, located in Pottersville, Goodwill,
and Zilta D’s Food Kitchen, located in Picard, Portsmouth, where the restaurant is located. Every month, the
Give A Hand foundation raise funds, and the money earned is donated to the Red Cross. Because of the
passage of Hurricane Maria, Zilta D’s Food Kitchen provides food to homeless persons in shelters.
Ethical Labor Practices: Zilta D’s incorporates ethical labor practices by complying with the rules and
regulation in treating or handling employees fairly and discreetly. For example, Zilta D’s tries to incorporate
or employ persons with disabilities wherever possible, and management should not hinder them from the
motivational levels of workers because management believes that our employees are the major link between customers. Since
our employees interact with the customers everyday, it is essential that customers are given a great impression about the
restaurant, and the goods and services it provides. And this is achieved through motivating employees. This section outlines
the major key motivational tools which are currently being used to maintain and develop the motivational drives of employees
Training
Team Building
Longevity Bonuses
Meals and Beverages
Break Areas
Daily Competitions
Acknowledgement
Training: Management gives staff training in order to give or remind them of their job responsibilities and identifies major
key attributes employees may be lacking when on the job. Without the use of training method, workers are highly likely to
become less motivated to complete the necessary task or job. Management employs Customer Service specialist to train new
and current staff, specifically waiters and waitresses, who interacts with customers within working hours. Therefore, using
group outings, clubs and other social events which enables staff to work together and build relationships with colleagues, and
Longevity Bonuses: Zilta D’s offers cash incentives, and non- monetary bonuses to employees who stay up between six (6) to
twelve (12) months. The company believes that paying staff the same salary tends to decrease their motivation and gives them
a feeling of unimportance and depression since they are constricted by the economical environment in the country. Using these
longevity bonuses helps motivate staff, and reduces the company’s turnover rate. In the end of the year of April 2016, the
general manager reports that the company’s turnover rate of 10.23%, which was the highest it has ever been. Nevertheless,
with the increased use of different motivational tools (mainly cash incentives), the company’s turnover rate decreased by
1.77% in 2017.
Meals and Beverages: Zilta D’s provides free breakfast, lunch and sometimes dinner to low level staff every Tuesdays and
Fridays. The company believes that hungry employees are unable to work at their highest capabilities. The company
understands that sometimes employees tend to feel agitated. So by offering meals, or a cup of coffee every once
in a while uplifts employees’ mood, and helps motivates them during shifts. After the passage of Hurricane Maria, the management of Zilta
D’s has extended the meal times from the regular period, to every Tuesdays, Wednesdays and Fridays. We ensure that employees are given
the right meals so that their minds…and stomachs work well in order for them to get their jobs done.
Break Areas: The company places importance on break areas. (or employee lounges) Zilta D’s places some games and places for
employees to unwind and relax. Occasionally, our employees may have some bad days when they are on the job. Management believes
that if staff are given some time to relax, they are more likely to stay motivated when it comes to doing their job.
Daily Competitions: Zilta D’s creates daily competitions which boost company morale, builds teamwork among staff, and motivates
the employees. Restaurant staff always looks forward to the company’s annual Christmas Party, where employees play games like
Christmas Movie Trivia and Christmas Bingo. Employees compete against each other, or with other employees, and the winners would
receive cash prizes, and $100.00 coupons to any meal the restaurant offers.
Acknowledgement: The company uses a bulletin board showing Zilta D’s “Employee of the Month” which acknowledges the
accomplishment of a restaurant employees. This tool motivates staff to work hard so that they can be the next employee of the month.
Leadership
The management of Zilta D’s implements two leadership styles:
Consultative Leadership
Laissez–Faire Leadership
. Consultative Leadership: This leadership style is a combination of Autocratic and Democratic leadership. The
manger handles large scale decisions within the company’s environment, and subordinates handle small scale decisions in
the organization. At Zilta D’s, the general manager is responsible for handling major critical decisions such as; approving
the company’s financial reports, the recruiting, laying off, and firing of employees, approving restaurant menus, and
negotiating contracts with union representatives. On the other hand, the first-line managers (head server, head chef, and
chief steward) of Zilta D’s are responsible for planning the restaurant menus, creating recipes, purchasing foods from
general manager.
Laissez-Faire Leadership: Laissez-Faire is the most dominant leadership style at Zilta D’s. With this
leadership style, employers delegates some authority and responsibilities to some subordinates because they
know how to control certain things, and they perform specialized task in the organization without the need to
report back to supervisors. However, their level of authority is constricted or limited according to their jobs,
roles and responsibilities. In other words, they are not obligated to make major critical decisions within the
company’s internal environment. Nevertheless, staff are not obligated to report any misdemeanors or
discrepancies to supervisors, and based on their level of authority, management believes that staff can deal
with the problems themselves, and they are responsible of getting the job done with the help of operatives or
subordinates.