Documente Academic
Documente Profesional
Documente Cultură
Rajeev Sure
President and
CEO
NOKIA IN NEW AGE:
• In 1992, Nokia launches its first digital handheld GSM phone,
the Nokia 1011.
• In 1994, Nokia launches the 2100 series, the first phones to
feature the Nokia Tune ringtone
• The Nokia 2100 series goes on to sell 20 million phones
worldwide. Nokia’s target was 400,000.
• By 1998, Nokia is the world leader in mobile phones.
• Between 1996 and 2001, Nokia’s turnover increases almost
fivefold from EUR 6.5 billion to EUR 31 billion.
Nokia- The leader in mobile technology
• In 1999, Nokia launches the Nokia 7110, a phone capable of
rudimentary web-based functions, including email.
• Then in November 2001 Nokia launches its first phone with a built-
in camera, the Nokia 7650, and in September 2002 its first video
capture phone, the Nokia 3650.
• In 2002 nokia 6650 is launched with the 3g technology.
• In 2005, Nokia sold its billionth phone – a Nokia 1100 – in Nigeria,
and global mobile phone subscriptions passed 2 billion. Two years
later, Nokia is recognized as the 5th most valued brand in the world.
The tumble down!
First hit when competition started. Second hit when Competitors took over
Competition…