Documente Academic
Documente Profesional
Documente Cultură
SOCIAL MEDIA
MONITORING LISTENING INTELLIGENCE MANAGEMENT MARKETING CUSTOMER CARE SOCIAL SUITES
ANALYTICS
TOOLS TOOLS TOOLS TOOLS TOOLS TOOLS
Introduction
Customer The report provides comparison of tools based on key product functions and use cases to support
The report provides industry specializations of tools and reference list of clients to demonstrate the
vendors experience in specific industry
The report provides comparison table where users can easily identify tools that offer workflow
management features and can then check individual profiles of these tools to learn more into detail
about the workflow management support each tool offers.
For each tool we provide a list of languages supported by a tool’s sentiment analysis
What are your The report explains influencer analysis and profiling into details and provides a listing of metrics and
specific companies that offer influencer profiling and analysis
business goals The report not only provides a comparison tables indicating if a tool offers engagement or publishing
and monitoring function, but also indicates in each profile which social media channel has been supported by either
engagement or publishing function. Each function has been explained into detail in each of the
requirements? product profile.
Readers can easily identify tools offering monitoring of social campaigns, as well as specific metrics
including virality measures.
The reports provides a comparison of tools based on competitive analysis. In addition, each profile
provides more specific information about the type of competitive analysis offered by a specific tool.
Introduction – SMM Tools and Services Report 2017
We have segmented SMM products based on the type of tools they offer (e.g., social intelligence,
social customer care tools, social marketing tools, social media management tools, social media
Customer
monitoring tools, and social suites that offer several or all technology types. In some situations, some
companies will select one tool for long term monitoring, but will use other tools for specific projects
as some tools may offer unique type of analysis/intelligence or provide advanced content
Questions management and publishing function.
The reports provides detailed information on media, language and geographic coverage, so users can
easily select a tool that meets their requirements.
The reports allows users to quickly identify tools offering engagement function, social customer care
technology and use cases .
The report provides details on workflow management capabilities of each tool in their profiles and
provides a list of metrics for measuring team performance. We also provide a list a tools that support
employee advocacy programs.
What are your The report provides a listing of SMM tools that are currently developing or employing image
specific recognition technology.
business goals
and monitoring
The report allows users to easily identify which tool offers threshold alerts.
requirements?
The report provides information on historical data provided by each tool, so users can easily select
the tools that meets their needs.
The reports provides the latest updates from social network providers - Facebook, Instagram,
WhatsApp, Twitter, Snapchat, YouTube et al for the last 2 years, as well as the latest technology
progress made in the SMM market space
Introduction – SMM Tools and Services Report 2017
SOCIAL MEDIA SOCIAL SOCIAL SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA
SOCIAL MEDIA
MONITORING LISTENING INTELLIGENCE MANAGEMENT MARKETING CUSTOMER CARE SOCIAL SUITES
ANALYTICS
TOOLS TOOLS TOOLS TOOLS TOOLS TOOLS
VENDOR EXPERIENCE:
- CLIENTS SERVED
- # OF YEARS IN SMM BUSINESS
PRICING AND PRODUCT AND - PARTNERHIPS
SERVICE AVAILABILITY
- INDUSTRY FOCUS
LEARN ABOUT DIFFERENT
- COMPANY SIZE
PRODUCT AND SERVICES,
LEARN ABOUT SMM TOOL PRICING PLANS AND FREE
COVERAGE AND KEY FEATURES OFFERS
QUESTIONS TO ASK AND
FACTORS TO CONSIDER WHEN
UNDERSTAND SMM MARKET SELECTING SMM TOOL AND
AND MARKET TRENDS SERVICES
- MARKET DYNAMICS
UNDERSTAND KEY SOCIAL - TECHNOLOGY INNOVATION
MEDIA MONITORING - CUSTOMER POSITION
CONCEPTS , FUNCTIONS AND
APPLICATIONS
SEE HOW THEY CAN BE APPLIED
WITHIN YOUR ORGANIZATION
SOCIAL MEDIA Who are looking for information about tools and tool features to
CONSULTANTS complement their resources and expand their services
Profiles of 10 Free SMM Tools SMM Tools and Services by Current Status
Source: Social Media Monitoring Tools and Services Report, November 2017 © 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html
Introduction – Distribution of SMM Tools
and Services by Provider’s HQs Location US
UK
Germany
Number of Tools and Services Canada
France
Number of Number of
Netherlands
HQs Location Tools/Service HQs Location Tools/Service United Arab Emirates
Providers Russia, 2 Italy , 2 Turkey 2 US, 74 Luxembourg
Providers
Sweden, 2 China
United States 74 Turkey 2 Ukraine
India, 2
Spain
United Kingdom 22 Australia 1
India
Germany 13 Austria 1 Spain, 2 Sweden
Canada 11 Brazil 1 Russia
France 9 Chile 1 Ukraine, 2 Italy
Poland
Netherlands 5 Croatia 1
Turkey
United Arab Emirate 3 Denmark 1
China, 3 Australia
Luxembourg 3 Finland 1 Norway
China 3 Japan 1 Luxembourg, 3 Japan
Ukraine 2 Norway 1 Austria
United Arab Chile
Spain 2 Saudi Arabia 1
Emirates, 3 Brazil
India 2 Singapore 1 Denmark
Sweden 2 South Africa 1 Saudi Arabia
Russia 2 South Korea 1 Switzerland
Singapore
Italy 2 Switzerland 1 Netherlands , 5
Finland
Poland 2 South Africa
France, 9 UK, 22 Croatia
Canada, 11 Germany, 13 South Korea
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html
Key SMM Concepts – Social Tools Product Definition
SOCIAL MEDIA SOCIAL SOCIAL SOCIAL MEDIA SOCIAL MEDIA SOCIAL MEDIA
SOCIAL MEDIA
MONITORING LISTENING INTELLIGENCE MANAGEMENT MARKETING CUSTOMER CARE SOCIAL SUITES
ANALYTICS
TOOLS TOOLS TOOLS TOOLS TOOLS TOOLS
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Key SMM Concepts – Social Tools Product Definition
In this report, we define and categorize the social FIGURE 5. Number and Percentage of Featured Social Technologies and Platforms by
technologies and platforms presented in this report based on the Type of Social Tools They Offer
Social Media Social Media Social Social Social Media Social Media Social Media
Social
Social Tools Monitoring Listening Intelligence Media Management Marketing Customer
Suites
Tools Tools Tools Analytics Tools Tools Care Tools
BoomSonar y y y y y y Y
Lucidya y y y y
TABLE 5. Social Technologies and Platforms Comparison
Sprinklr y y y y y y y Y Based on the Type of Social Tools Offered
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Key SMM Concepts – Media Coverage
Social Networks Multimedia Sharing Services:
Social Networks: Facebook, Google+, LinkedIn, Meetme, Meetup, MySpace, Ning, Tagged, and others Photo Sharing: Flickr, Fotki, Fotolog, Giphy, Imageshack, Imgur, Instagram, Path/Daum Kakao (South Korea), Photobucket,
Professional Social Networks: Academia.edu, bmj, Convo, Doximity (physicians), LinkedIn, Muck Rack, Rallypoint, Pinterest, Shutterfly, Snapchat, Stocksnap, TinyPic, Weheartit, and others
Researchgate, Salesforce Chatter, Sermo, Slideshare.net, Swabr, Viadeo, Xing, Workplace, Yammer, and others Video Sharing: DailyMotion, Funny or Die, Metacafe, Musical.ly, Screencast, Tapstack, Tudou (China), Vevo, Vimeo, Vine,
Private Social Networks: 23Snaps, Nextdoor, Notabli, Salesforce Chatter, slack, Swabr, Yammer/Microsoft, and others VideoLectures.net, Wistia, Youku (China), YouTube, YY, and others
International Social Networks: 51.com (China), Bai Sohu (China), Cloob (Iran), Cyworld (South Korea), Cloob (Persian Livecasting/Livestreaming: Dacast, Facebook Live, Hang W/, Houseparty, Livestream, Periscope, Streamp, BlogTV, Ustream,
language social network /Iran), Copains d Avant (France), Douban (China), Kaixin001 (China), Koprol (Indonesia), Veetle, Viva Live, Younow, YouTube Live, and others
Product Name Media Coverage Language Coverage
MeinVZ (Germany), MiGente.com (Hispanic SN), Mixi (Japan), Odnoklassniki.ru (Russia), Pengyou (China), RenRen Music and Audio Sharing: 8tracks, Audiosplitter, Bandcamp, ccMixter, Google Play, Grooveshark, Last.fm, Pandora, Spotify,
(China), SkyRock (France), StudyVZ (Germany), Taringa (Latin America), Tixxt (Germany),
Listening/Monitoring: Tuenti (Spain),
covers mainstream socialQzone/Tencent SoundCloud,
networks primarily through and
direct API others
relationships with Languages: Users can identify, translate, or filter 65 languages
Sprinklr
(China), Ushi.cn (China), VKontakte (Russia), and Virbuz (Italy), andsuch
others. Tumblr,
Presentation sharing: SlideShare,
vendors as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube, Sina Scribd, and others
to engage with global audiences. Sprinklr also performs text
Weibo, Tencent Weibo, Renren, Flickr, Vimeo, Youku, VKontakte, & others; Podcast canand
access content
other formsbroadly analytics in
of Audio Content: over 65
iTunes, languages
Librivox, including
Mixcloud, Arabic,Pocket
Overcast, Danish,Casts,
Dutch,
Spotify, Soundcloud Podcasting,
Micro-Blogging / Micro Messaging via blogs and blog posts, forums, mainstream news sources, review Stitcher, sites, rating, and others; holds English, French, German, Hebrew, Indonesian, Italian, Japanese,
and others.
Disqus, Identi.ca, Twitter, Tumblr, Plurk (Taiwan), Sina Weibomultiple badges for channel management, advanced analytics, paid media, and other capabilities with Korean,
(China), Tencent Weibo (China), and others. Malay, Mandarin/Chinese Traditional,
each of the mainstream social networks. Both inbound and outbound messages can be analyzed through Mandarin/Chines Simplified, Norwegian, Polish, Portuguese,
Location Based:
the Listening module for any owned social accounts, as well as content identified via broad search where Russian, Spanish, Singlish, Swedish, Turkish, and others.
Blogs such functionality is available. Coeverywhere, Eventbrite, FourSquare, Meetme, Meetup, Nextdoor, Swarm, Yik Yak, Waze, and others.
Blogger, Blogster, Blogdrive, Blogbus (China), Ghost, LiveJournal, Medium, MovableType, Squarespace, Pen.io, Penzu,
Sprinklr Apps: expand unified ecosystem and connect social to existing enterprise systems such as CRM, Sentiment Analysis available for 22 languages including English,
Posthaven, Postach.io, Storify, Svbtle, Squarespace, Tistory (South Korea), TypePad, Weebly, Wix, WordPress, and others. Mobile Social and Messaging Apps
marketing automation, asset management, reporting and analytics, profile and message enrichment Arabic, Danish, Dutch, French, German, Hebrew, Indonesian,
systems, and much more; Facebook Messenger, Google Hangouts, Groupme,
Italian, Kakao
Japanese, Talk, Malay,
Korean, Kik Messenger, Life 360, Line,
Mandarin/Chinese MessageMe, Pinger, Slack, Snapchat,
Traditional,
Discussion Boards, Forums and Reviews: Skype, Telegram Messenger, Tencent Mandarin/Chines
QQ/QQ (Chinese), Simplified,
Viber, WeChat, WhatsApps,
Norwegian, and others
Polish, Portuguese,
Sprinklr Marketplace – integrations with social sources like WordPress and Jive, chat tools, customer Russian, Spanish, Singlish, Swedish, and Turkish. Geographic
Forums: vBulletin, IMDb, moneysavingexpert.com, pistonheads.com, babycenter.com, Baidu Tieba (Chinese)),
service ticketing systems, and web analytics providers. Coverage: Worldwide;
Classified (e.g., CraigList), and others Wikis
Consumer Reviews: Amazon Customer Reviews, Google My Publishing
Business,for over 20 social
TripAdvisor, Reviewnetworks including
Centre, CNET, Facebook,
Glassdoor and Twitter, LinkedIn, Publishing:
Collaborative Google+, YouTube
Appropedia, Ballotpedia, Baike.com (China), Citizendium, Conservapedia, Gardenology.org, Scholarpedia,
others Instagram, Jive, Flickr, Pinterest, RenRen, Sina Weibo, Tencent Weibo,TVFoursquare, Slideshare,Wikispecies,
Tropes, Wikissource, Tencent Wikihow, Wikipedia, Wikimapia, Wikimedia, Wikiquote, Wikieducator, Wikibooks, Wikitravel,
Weibo, LiveChat, Tumblr, Vkontakte, Zendesk, SurveyMonkey, and WordPress.
Business Ratings and Reviews: Angie’s List, Customer Lobby, Insiderpages, Epinions.com, yelp.com, and others and others
Social Commerce & Payment: Dwolla, ebay, Etsy, Facebook Marketplace, Fancy, Gilt City, Groupon, Kickstarter,
Talkwalker Language: Talkwalker aggregates 187 languages with a
Livingsocial, Plum District, Paypal, Popmoney, Polyvore, Spreesy, Shopkick,
Monitoring: Venmo,
Facebook, Yipit, (full
Twitter and firehose),
others Pinterest, Flickr, Google+, Social Bookmarking
Instagram, and Social
Foursquare, Tagging
YouTube, possibility to add more languages based on a client needs.
Community Q&A: Ask.com, Allexperts, Answerbag, Blurtit,Vimeo, Fandom, as Jelly,
well asPiazza,
blogs,Quora,
forums,Yahoo! Answers,
and online andsites.
news others e.g.,their
Users can expand StumbleUpon,
monitoringDiigo, Evernote, MeiWei,
environment and others
Talkwalker’s user interface is available in five languages:
Interest Communities: Travel Social, Dating Network, Business beyondSocial,
onlineEnterprise
and socialSocial,
mediaLightbyBlog, Photo
adding Social,
print, Short- (LexisNexis), TV and radio broadcast English, German, French, Spanish, Italian and Turkish.
newswires
vide Social, Social E-commerce, and others monitoring. It provides the most complete global coverage of ownedSocial and earned
Newsmedia in 187 languages.
Users can also add their own data to combine
Social Travel Networks: Lonely Planet, Travellerspoint, Travbuddy, Tripline, Trip Advisor, Wayn, Wikitravel, etc. social data with lead gen figures, sales, weather data, and
e.g., Banjo, Buzzfeed, Blog Lovin’, Digg, Everypost,
Sentiment Feedly,isFlipboard,
analysis offered inMedium, Reddit,
25 languages Scoop.it,
including Storify, and others
English,
much more. All search results can be automatically translated in the language selected by user.
Arabic, Chinese, Croatian, Czech, Danish, Dutch, Finish, French,
Social Gaming andInstagram
Virtual World German, Hungarian, Indonesian, Italian, Malay, Norwegian,
Analytics: Users can also set up Twitter profiles, Facebook pages, YouTube channels, profile Polish, Portuguese, Russian, Slovak, Spanish, Swedish, Turkish,
and Google+ profiles in the system and discover insights about relevante.g., Battle.net,
content, Discord,geography,
influencers, Imvu, Origin, Playstation, Second Life, Smallworlds, Teamspeak, Twitch, Zynga, Xbox Live, and others.
and others. Geographic Coverage: Worldwide
sentiment, trending topics and much more.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Key SMM Concepts – Media Coverage
Online news, print, TV, radio, internal and The content clients may license directly
external databases (e.g., client data,
or
information aggregators and databases such
as LexisNexis, Factiva, professional specialized Specific sources that the client wants to
database, etc.) process.
What are your media coverage requirements for social media monitoring?
-
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Key SMM Concepts and Benefits
Key Benefits:
Improve Visibility, Awareness, Advance Brand Advocacy and Increase Brand Value
Increase Sales,
Improve Brand Reputation and Counter Negative Perception
Market Share,
Customer Retention,
Identify and Create New Partnerships
Operating Margin,
ROI Reduce Marketing, Market Research, Research & Development, IT, Recruitment, and other Operating Costs
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Key SMM Concepts – Key Product Applications
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html
Understanding SMM Market and Market Trends
Market Size and Growth
Size and Growth:
http://bit.ly/ZpZbEa
Key Market Characteristics
Market Dynamics
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Understanding SMM Market and Market Trends
50 53
Number of Deals
48
40 43
30 35 36
32
30
27
20
10 13
5 5
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 3rd Quarter
Which SMM vendors scored the largest number of acquisitions in the last 2 years?
What are some potential acquisitions we can expect to see in 2018?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Understanding SMM Market and Market Trends
Technology Innovation
Customer Position
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Understanding SMM Market and Market Trends
Bringing Owned and Earned Media Together
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Understanding SMM Market and Market Trends
More SMM Tools Employing AI and Image Recognition to Tackle Visual Content
IMAGE RECOGNITION (EXAMPLE)
Sprinklr Visual Insights – Measure the full impact of a brand outside text
mentions Sprinklr automatically scans photos for logos, brand names, and
other unstructured brand-related contents across social channels and web
and highlights attributes such as audience gender, sentiment, style, and
channel specific behavior
Which other SMM tools are employing or developing image recognition technology?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Understanding SMM Market and Market Trends
Businesses are increasingly investing in social
programmes like Social Selling, Employee
Advocacy and Branded Customer
communities, Social Apps (e.g., chatbots),
Influencer Relationship Management,
Event/Sponsorship Activation, Social
Advertising, and Social Commerce.
Social Selling: Curalate’s Live Shoppable Instagram Gallery – Allows Users to Drive
More Traffic from Instagram with Like2Buy by Directing to PDPs and Showing
Recommended Products. Curalate’s Like2Buy turns Instagram visitors into customers
and fans by connecting Instagram content to the products it represents.
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Understanding SMM Market and Market Trends
Businesses are increasingly investing in social
programmes like Social Selling, Employee
Advocacy and Branded Customer
communities, Social Apps (e.g., chatbots),
Influencer Relationship Management,
Event/Sponsorship Activation, Social Social Advertising: Quintly - Social Ads Performance Table Showing Objective, Reach, Impressions,
Advertising and Social Commerce. Page Likes, Reactions, Comments, Clicks, Post Type, Creative Type
etc.?
Source: Social Media Monitoring Tools and Services Report, November 2017; Quintly: Social Ad Costs Table Showing Frequency, Spend CPM, CPC, CPP, CPE, Creative Type
http://ideya.eu.com/publications/publications.html
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html
SMM Tools – Key Product Features and Factors
Impacting the Selection Process
Data Acquisition Coverage Media Coverage
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Key Product Features - % of Companies
Diminishing
77%
Campaign Mgmt & Monitoring 73%
88%
Competitive Analysis 84%
65%
Word / Tag Cloud or Clusters 63%
83%
Topic /Theme Analysis 81%
95%
Trend Analysis 95%
18%
Predictive Analytics 14%
26%
Viral Content Tracking 17%
84%
Influencer Analysis & Profiling 84%
29%
Audience Analysis and Targeting NA
10%
Social Network Analysis NA
50%
Human Sentiment Analysis 46%
73%
Automated Sentiment Analysis 72%
44%
Filtering by Demographics 35%
84%
Filtering by Keywords 67%
73%
Filtering by Geography 63%
84%
Filtering by Media 76%
81%
Data Archiving 76%
83%
API Integration 78%
88%
Data Export 84%
81%
Data Alerts 77%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html
Data Management Coverage
Features
Which tools offer the broadest media, geographic and language coverage?
Data Alerts
Which tools offer sentiment analysis in more than 10 languages?
Data Latency
Data Export
Data Archiving
Sprinklr caters to agencies and large, global organizations across industry sectors with
Sprinklr special focus on Financial Services, Hospitality and Travel, High Tech, Consumer Products,
Manufacturing, Media & Publishing, Pharmaceutical, and Retail verticals
Data Export
YouScan caters to businesses across all B2C industry sectors including FMCG, Automotive,
YouScan Pharmaceutical, Consumer Electronics, Finance and others.
Application Programming
Interface (API) Integration (A Sample Out of 173 SMM Tools Profiles)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Management
Data Alerts
Features
STANDARD ALERTS:
Data Acquisition: Data
Coverage (Media, Language, THRESHOLD ALERTS:
Geographic, Industry), Data
Latency, Data Cleaning
Data Alerts
Data Export
Data Export
Application Programming
Interface (API) Integration
Data Archiving
Which tools offer standard or /and threshold alerts?
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Management
Examples – Data Alerts
Features
Threshold Alerts: Lucidya Alerts - Real-
Data Acquisition: Data Time Threshold Alerts Based on Volume
Coverage (Media, Language, of Mentions and Influence
Geographic, Industry), Data
Latency, Data Cleaning
Data Alerts
Data Export
Application Programming
Interface (API) Integration
Data Archiving
Data Alerts
Data Export
Application Programming
Interface (API) Integration
Data Archiving for Historical Benchmarking & Compliance (2017: 81% of Featured SMM Tools)
Data Archiving
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Management
Examples – API Integration
Features
API Integration: Sprinklr Market Place -
Data Acquisition: Data Integration with existing CRM Systems,
Coverage (Media, Language, Analytics, Marketing Automation, Asset
Geographic, Industry), Data Management, Profile, Message
Latency, Data Cleaning Enrichment Systems, etc.
Data Alerts
Data Export
Application Programming
Interface (API) Integration
Data Archiving
API Integration: quintly Integrations with Facebook Ads - Social Ads Performance Table Showing Objective, Reach,
Impressions, Page Likes, Reactions, Comments, Clicks, Post Type, Creative Type
Data Management TABLE 18. SMM Product Comparison Based on the Key Data
Features Management Features: Alerts, Data Export, API Integration, and Data
Data Acquisition: Data
Archiving – List of SMM Tools and Services
Coverage (Media, Language, (a Sample out of 173 tools)
Geographic, Industry), Data
Latency, Data Cleaning
Data Alerts
SMM Tools & Services Alerts Data Export API Integration Data Archiving
Application Programming
Interface (API) Integration
(A Sample Out of 173 SMM Tools Profiles)
Data Archiving
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html
Data Analysis and
Media Statistics
Visualization Features
Media Statistics
Word/Tag Cloud
Clustering
What are the key metrics under each category and which
Competitive Analysis tools offer them?
Predictive Analytics What are the key measurement challenges?
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and
Examples – Media Statistics
Visualization Features
Media Statistics: Curalate’s Onsite Gallery Reporting –
Media Statistics Allows Users to View Overall Revenue Metrics Driven by
Onsite Gallery, or Dive into Performance of Individual
Filtering and Sorting Content Pieces, Contributors, and Products
Sentiment Analysis
Trend Analysis
Competitive Analysis Quintly: News RSS – Key Metrics Table (Alexa Rank,
Alexa Reach Per Million, Alexa Page Views per User,
Predictive Analytics Alexa Sites Linking In, Posts, Facebook Interactions),
Trend Analysis (Posts, Average Facebook Interaction Per
Post), Posts Table (Posts List, Authors, Facebook
Campaign Monitoring Interactions)
Data Analysis and
Examples – Media Statistics
Visualization Features
bc.lab Monthly Channel Report: Development of
Media Statistics Owned Channels by Fans, Interactions, Impressions,
Likes & Shares, Reach, Influencers etc.
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Lucidya Dashboard: Metrics View: Key Metrics Including Unique
People, Potential Reach, Potential Impressions, Trend Analysis,
Campaign Monitoring Top Hashtags, Language Distribution, Latest Posts
Data Analysis and
Examples – Media Statistics
Visualization Features
Social Customer Service Metrics (Example):
Media Statistics SemanticForce - SemanticDesk Business Insights
(Tickets Stats, Average Response Time, Customer
Satisfaction Ratio, Tickets Categories)
Filtering and Sorting
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Echobot Dashboard: Web Media Result
Page with Key Statistics and Charts
Campaign Monitoring
Data Analysis and
Filtering of Results (44% - 84% Featured SMM Tools)
Visualization Features
Media Statistics
Filtering and Sorting
Sentiment Analysis
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and
Examples – Filtering & Sorting of Results
Visualization Features
Media Statistics
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
BoomSonar Monitoring Dashboard with Extensive Filtering Options BoomSonar Filters and Categories -
- BoomSonar Results Can Be Filtered for Time Ranges, Language, The platform provides over 3,000 categories and numerous filtering
Competitive Analysis Specific Keywords, Site Categories, Influencers, Domains and more options for data analysis
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and
Examples – Filtering & Sorting of Results
Visualization Features
Media Statistics YouScan Report: Dashboard with Multi-dimensional Filtering
such as Resource Type, Post Type, Time Period: Only Posts
(Without Comments and Reposts) from Social Networks
Filtering and Sorting (Excluding Forums, News, etc.) Displaying Mentions’ Dynamics,
Hot Trends, the Map of Mentions, and Most Important Metrics
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and
Visualization Features Sentiment Analysis: Automated Sentiment Analysis (2017: 73% of Featured
SMM Tools); Human Sentiment Analysis (2017: 50% of Featured SMM Tools)
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Topic and Theme Analysis 50% of featured SMM technology providers offer sentiment analysis that involves
human expertise, either through the support of their analysts or allowing users to
Word/Tag Cloud
review and manually override system generated sentiments based on their own
assessment.
Clustering Key Questions:
Competitive Analysis
Key Metrics:
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and Examples: Sentiment Analysis
Visualization Features
Media Statistics
Sentiment Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Clipit Dashboard:
Campaign Monitoring Mediatoolkit: Automated Sentiment Distribution
Analysis Covering Sentiment Analysis,
Trends, and Key Topics
Data Analysis and Examples: Sentiment Analysis
Visualization Features Cogia Intelligence Web Observer 3.0:
Sentiment Timeline, Emotion Timeline,
Media Statistics Emotion Tag Cloud, Sentiment
Benchmark, Emotion Benchmark
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics Infegy Atlas Dashboard: Top Topics Infegy Atlas: Detection and Measurement of Emotions and
- Word Cloud indicating Sentiment and Themes Indicating an Intent to Purchase; Infegy Atlas uses
Interactive Sentiment Trending Chart with Filtering Options linguistic analysis to measure a range of emotions including
Campaign Monitoring anticipation, trust, joy, surprise, feat, anger, disgust, sadness.
Data Analysis and
Examples: Automated Sentiment Analysis
Visualization Features
Media Statistics
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Buzzcapture Dashboard: Sentiment Analysis
Clustering
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and
Examples: Human Sentiment Analysis
Visualization Features
Media Statistics Manual Assignment of Sentiment - Mediatoolkit
Dashboard Showing Preview of Query Results by Topic
and the List of Mentions Filtered by Croatian Language
Filtering and Sorting With Option to Manually Assign Sentiment to Each
Mentions and Key Statistics (Likes, Shares, Comments,
Tweets, Reach, Virality)
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
ENGAGE WITH INFLUENCERS
Clustering
Key Metrics:
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Which tools offer comprehensive Influencer Analysis and Profiling?
Data Analysis and Examples: Influencer Analysis and Profiling
Visualization Features
Media Statistics
Sentiment Analysis
Viral Content Tracking & Analysis Traackr Influencer Identification: Extensive Search and Traackr Influencer Relationship Funnel
Filtering Options Including Topic/Keyword, Location, - Tracking the Key Relationship Stages throughout the Relationship
Demographics, Social Platform, Influence Score Range Process: Unware, Aware, Interested, Engaged, Advocate
Trend Analysis (Reach, Resonance, and Relevance), Source, etc.
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Traackr Influencer’s Digital Footprint Traackr Influencers: Posts-Showing Influencer Name, Metrics
Campaign Monitoring (Audience, Reach, Resonance), Influencer Posts, Trending Hashtags, etc.
Data Analysis and Examples: Influencer Analysis and Profiling
Visualization Features Akio Spotter Influencers Table: Overview
- Influence Score, Tweets, Mentions,
Media Statistics
Followers, Retweets, Retweets Sent,
Replies, Favourites, Listed, Klout Score,
Filtering and Sorting Direct Reach, Echo Reach, and Total Reach
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Brand24: Analysis - Influencers’ Mentions, Influence Score, Influence Brand24: Analysis - Mentions by Category, Influence of Social
Predictive Analytics
and Reach, Key Metrics (Volume of Results, Social Media Results, Media Authors, and Most Active Social Media Authors
Results Beyond Social Media, Estimated Social Media Reach, Positive &
Campaign Monitoring Negative Mentions), Word Cloud
Data Analysis and
Examples: Influencer Analysis and Profiling
Visualization Features
Media Statistics
Sentiment Analysis
Trend Analysis
YouScan: List of Authors That Can Be Ranked by Volume of Mentions or
Influence and Filtered by Various Criteria (e.g., Gender, Country) for
Topic and Theme Analysis Targeting; Sentiment Info Allows Users to Easily Identify Brand
Advocates and Detractors
Word/Tag Cloud
SemanticForce: Influencer Profiling and Analysis (Top Authors by
Clustering Volume of Mentions, Number of Friends, Klout Score, and
Sentiment)
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and Social Network Analysis (SNA) – (2017: 10% of Featured SMM Tools)
Visualization Features
Social Network Analysis
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis
Predictive Analytics
Social Network Analysis: NodeXL Visualization of a Twitter Network
Campaign Monitoring using “Graph in Box” Layout Applied to Network Clusters
Data Analysis and
Examples: Social Network Analysis (SNA)
Visualization Features
Talkwalker’s Influencer Network Analysis:
Media Statistics Interactive Influencer Network Analysis Map
Visually Displaying Key Influencers and Their
Relationships within the Network
Filtering and Sorting
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Commetric Influencer Network Analysis: Interactive Social
Clustering Network Analysis Map with Filtering Options (e.g., Weight,
Influencer Score, etc.) Showing Individuals in a Group who are
Competitive Analysis Drivers of Change, Trend-Setters and Industry Opinion Makers
Predictive Analytics
Sentiment Analysis
Word/Tag Cloud
Clustering
Competitive Analysis Which tools offer comprehensive Audience Analysis and Segmentation? Check out the
Report.
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and Viral Content Tracking and Analysis (2017: 26% of Featured SMM Tools)
Visualization Features
Media Statistics
Filtering and Sorting
Sentiment Analysis
Influencer Profiling & Analysis Which tools offer comprehensive Viral Content Tracking and Analysis?
Trend Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Talkwalker Viral Content Tracking and Analysis: Virality Map uberMetrics DELTA Viral Content Tracking and Analysis:
Predictive Analytics Virality Chart Measuring How Specific Articles Spread
through Different Media Channels and Identify those with
the Highest Impact
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and Trend Analysis (2017: 95% of Featured SMM Tools)
Visualization Features
Media Statistics
Filtering and Sorting
Sentiment Analysis
Historical Data Coverage:
Influencer Profiling & Analysis
Audience Analysis & Targeting
Viral Content Tracking & Analysis
Trend Analysis Which tools offer more than 1 year of historical coverage?
Topic and Theme Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Trend Analysis: Opinion Tracker
Predictive Analytics - Interactive Timeline
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and Examples: Trend Analysis
Visualization Features
Media Statistics
Sentiment Analysis
Viral Content Tracking & Analysis Trend Analysis: BlogmeterNow Dashboard - Social Listening Twitter Trend Analysis: BrandSpotter Metrics Dashboard - Number
Stream covering Trends, Top Hashtags, Top Profiles Sorted by Mentions, of Unique Authors over Time, Potential Reach over Time,
Key Twitter Metrics, Top Tweets Sorted by Engagement and Reach Number of Posts by Sources, Mentions per Unique Author,
Trend Analysis Sentiment Trending, Reputation Index Over Time
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring Trend Analysis: Mediatoolkit Dashboard Trend Analysis: bc.lab Monthly Social Media
- Sentiment Trending Report Offering Timeline by Sentiment
Data Analysis and Examples: Trend Analysis
Visualization Features
Media Statistics
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Trend Analysis: Astute Social -
Sentiment and Emotion Trending
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Data Analysis and Topic and Theme Analysis (2017: 83% of Featured SMM Tools)
Visualization Features
Media Statistics
Filtering and Sorting
Word/Tag Cloud (2017: 65% of Featured SMM Tools)
Sentiment Analysis
Influencer Profiling & Analysis
Predictive Analytics Which tools offer advanced Topic Analysis and Clustering?
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Visualization Features
Media Statistics
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Emerging Topics, Hot Topics and Word Cloud:
Competitive Analysis
Akio Spotter Dashboard Displaying
Sentiment, Visibility, Must Read, Risk Scores,
Predictive Analytics Emerging Topics, Hot Topics, Word Cloud,
Top Stories, Competitive Analysis/Top
Campaign Monitoring Industry Players and Trends
Data Analysis and Examples: Topic Analysis, Word/Tag Cloud, Clustering
Visualization Features
Topic Analysis: Factiva Sample Dashboard
Media Statistics Displaying Corporate Topics: Topics Share of
Voice, Topic Trends and Top Blogs & Sources
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Predictive Analytics
Landau Media Dashboard / Analyze
Campaign Monitoring - Top Themes by Number of Posts and Reach
Data Analysis and Examples: Topic Analysis, Word/Tag Cloud, Clustering
Visualization Features
Media Statistics
Sentiment Analysis
Viral Content Tracking & Analysis Word Cloud: Salesforce Social Studio - Social
Listening/Analysis including Word Cloud
Trend Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Word Cloud by Sentiment: Simplify360 Dashboard
Cluster Analysis: Crimson Hexagon ForSight™
Campaign Monitoring Displaying Key Statistics, Trend Line Chart of
Dashboard – Clusters
Mentions over Time, Word Cloud by Sentiment
Data Analysis and
Examples: Topic Analysis, Word/Tag Cloud, Clustering
Visualization Features
Media Statistics
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Topic Analysis: Pulsar TRAC – The Bundle Visualization Showing Topic Analysis: NUVI™ Word Burst Chart with Keyword
Predictive Analytics the Most Frequent Correlations between Keywords or Topics Categorization and Sample Mentions
Campaign Monitoring
Data Analysis and Benchmarking and Competitive Monitoring
Visualization Features and Analysis (2017: 88% of Featured SMM Tools)
Media Statistics
Benchmarking Analysis:
Filtering and Sorting
Sentiment Analysis
Trend Analysis
Competitive Analysis
Which SMM Tools offer comprehensive Competitive Analysis: BoomSonar Analysis
Benchmarking and/or Competitive Analysis? Dashboard Allows Brands to Analyze Competition
Predictive Analytics (e.g., Competition Trends, Share of Voice, Channel
Insights), the Influencing Users on All Results, and
Measure Web and Social Media Campaigns
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and Examples: Benchmarking and Competitive Monitoring and Analysis
Visualization Features
Media Statistics
Sentiment Analysis
Word/Tag Cloud
Clustering
Competitive Analysis: Blogmeter Social Analytics Dashboard
Competitive Analysis Offering Instagram Competitor Engagement Map Used For
Comparison of Brand and Competitors’ Instagram Performance
Predictive Analytics by Engagement and Number of Followers, Comparison Ranking
and Trend by the main metrics (engagement, followers, new
Campaign Monitoring followers, posts and unique authors)
Data Analysis and Examples: Benchmarking and Competitive Monitoring and Analysis
Visualization Features
Competitive Analysis: Brand24 - Competitive Analysis including
Media Statistics Volume of Mentions Over Time by Competitors, Competitor
Data such as Volume of Mentions, Sentiment, Share of Voice by
Media Source and Share of Sentiments
Filtering and Sorting
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Mediatoolkit: Competitive Analysis
Competitive Analysis – Share of Voice by Competitors
Predictive Analytics
Competitive Analysis: Coosto Brand Comparison in
Campaign Monitoring Media Monitoring Module
Data Analysis and Examples: Benchmarking and Competitive Monitoring and Analysis
Visualization Features
Media Statistics
Sentiment Analysis
Viral Content Tracking & Analysis Talkwalker’s Preconfigured Use Case Dashboard: Competitive
Analysis - Key Metrics Including Share of Topics, Reach vs
Engagement and Share of Voice Comparison by Competitors
Trend Analysis
Word/Tag Cloud
Sentiment Analysis
Trend Analysis
Clustering
Competitive Analysis
Sentiment Analysis
Word/Tag Cloud
Clustering
Competitive Analysis
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and Campaign Monitoring and Measurement (2017: 73% of Featured SMM Tools)
Visualization Features
Media Statistics
Sentiment Analysis
Influencer Profiling & Analysis
Clustering
Which SMM tools offer campaign monitoring?
Competitive Analysis What are the most important metrics for measuring campaign performance?
Predictive Analytics
Campaign Monitoring
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Data Analysis and Examples: Campaign Monitoring and Management
Visualization Features
Media Statistics
Sentiment Analysis
Viral Content Tracking & Analysis Sprinklr Content Marketing: Omni-channel Marketing Calendar of
Record to Plan and Manage Holistic Campaigns and Increase Brand
Reach, Campaign Effectiveness and Content Reuse
Trend Analysis
Word/Tag Cloud
Sentiment Analysis
Trend Analysis
Word/Tag Cloud
Clustering
Viral Content Tracking & Analysis BoomSonar Yes Yes Yes Yes Yes Yes Yes Yes Yes
Trend Analysis Lucidya Yes Yes Yes Yes Yes Yes Yes Yes Yes
Word/Tag Cloud Sprinklr Yes Yes Yes Yes Yes Yes Yes
of
Advertising
Cloud Yes
Clustering
Talkwalker Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes
Competitive Analysis YouScan Yes Yes Yes Yes Yes Yes Yes Yes Yes
Predictive Analytics Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Workflow Management
Customer Relationship
Management (CRM)
Sprinklr Social Cloud Display:
Providing Sophisticated Design Capabilities
with Modern Templates to Visualize Live
Data, Insights, Analysis and Content, and
Style Editor for Visual Fine Tuning
Process Management Examples: Customizable / Standard Dashboards
and User Interface
Features quintly Discover Page: Popular Dashboards
Among quintly’s Users Allowing Users to Explore
500+ Default Metrics and Discover New Metrics
and Premade-Dashboards Templates
Dashboard
Workflow Management
Dashboard
Workflow Management
Customer Relationship
Coosto: Customizable Performance
Management (CRM) Center that is Easily Configurable Based
On Customers’ Needs
Dashboard
Workflow Management
Workflow Management is essential for organizations that either
Customer Relationship
Management (CRM)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Process Management
Key Elements of Workflow Management (examples)
and User Interface
Features COMPLEX PERMISSION MANAGEMENT
Customer Relationship
Management (CRM) ACCOUNT MANAGEMENT FEATURES
OTHER FEATURES:
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Process Management Examples: Workflow Management Features
and User Interface
Features SpotterStudio Back Office Workflow
Management Tool for Project
Management, Sourcing, Queries,
Users, Data Qualification, Quality
Control, and Dashboard Management
Dashboard
Workflow Management
Customer Relationship
Management (CRM) Sprout Social Team Collaboration: Task Assignment
Dashboard
Workflow Management
Sprout Social Inbox: Messages With Extensive Filtering Options Sprout Social Publishing: Message Approval
by Profiles and Message Types
Customer Relationship
Management (CRM)
Sprout Social Publishing: Asset Library Sprinklr Centralized Ads Creative Library To Use, Localize and
Reuse High Performing Ad Collateral
Process Management Engagement Function (2017: 68% of Featured SMM Tools)
and User Interface
Features
Dashboard
Publishing Function (2017: 31% of Featured SMM Tools)
Workflow Management
Customer Relationship
Management (CRM)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Process Management Examples: Engagement Function and Publishing
and User Interface
Features
Dashboard
Workflow Management Cogia Intelligence Engagement Console: Provides Scheduling of Posts In OBI4wan Webcare Dashboard: Multi-User Webcare that Allows
Advance, Assignment Features, Posting Calendar, View of All Photos and Users to Respond Directly from One Solution for Optimal
Videos, Reposting Tool and Publishing Approvals Application of Customer Services or Crisis Management
Customer Relationship
Management (CRM)
Dashboard
Workflow Management
OBI4wan Publishing Module with Content Calendar and
Salesforce Social Studio: Social Publishing - Collaborative Calendar
Scheduled Messages
Customer Relationship
Management (CRM)
Sprinklr Marketing Cloud Panel: Managing Content Coosto: Publishing - Message Preview in Coosto
Creation - From Brief Templates to Customizable Content Publishing Module
Creation Within One Collaborative Environment
Process Management Customer Relationship Management (CRM) (2017: 54% of Featured SMM Tools)
and User Interface
Features
Dashboard
Workflow Management
Customer Relationship
Management (CRM)
Dashboard
BoomSonar Yes Yes Yes Yes Social CRM and integration options
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Other Factors Impacting
What is your budget and how much can you spend on SMM Tool?
the Selection Process
Pricing Models and Pricing Structure
Pricing
Industry Focus
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
Other Factors Impacting TABLE 29. Pricing and Sample Client List (as of October 2017)
the Selection Process SMM Tools &
Services Pricing Information Key Clients
Pricing
SMM Tools & Key Use Cases (Product
Key Functions/ Areas Industry Focus
Services Applications)
Source: Social Media Monitoring Tools and Services Report, November 2017; http://ideya.eu.com/publications/publications.html
SMM Tools and Services Report 2017
- Report Structure
Report Structure
Part 1: Analysis and Comprehensive Guide offering detailed overview of key product features, product screenshots, comparative
analysis of products based on key features, pricing, clients, and much more
Part 2: SMM Tools and Service Directory featuring elaborate profiles of 173 SMM products and services
Our Approach
Our services are fully adaptable to your needs:
Name of the tool or service: Official name found at the official website
Name of the provider: Name of the company providing the tool or service
Geographical coverage: Location of the Company Headquarters (HQs), SMM technology providers' offices worldwide, language and market coverage.
Product and service availability: Web based solutions, On-Premise, Mobile, White Label, Agency, Consulting, and others
Monitored social media: e.g., Twitter, Facebook, Google+, LinkedIn, Instagram, YouTube, Snapchat, WhatsApp, Forums, Blogs, etc.
Language coverage: List of languages for text detection and sentiment analysis
Social Media Listening, Social Media Monitoring, Social Media Analytics, Social Media Intelligence, Social Media Management,
Type of Social Tools Offered:
Social Media Marketing Tools, Social Media Customer Care and Social Suites
Tool functionality: Listening, Monitoring, Analyzing, Engaging, Publishing, Collaboration, CRM, etc.
Third party technology: Whether a tool is using third party monitoring technology
Partnerships: List of Partners and Partnership Ecosystem Map of Featured SMM Technology Vendors
Tool description and product Product overview and description of key features including Data management features, Data analysis and visualization features,
features: Process management and user interface, media and language coverage, historical data coverage, etc.
Pricing and Client information: Pricing and Client information for over 150 featured tools - published or provided by a vendor
Summary List of Latest Updates Introduced by Major Social Networks: Facebook, Instagram, WhatsApp, Twitter, Pinterest, Snapchat,
Table 13 114
and Google+ (Period 2016 - 2017)
Table 14. SMM Product Comparison by Media and Language Coverage 133
Table 15. Multilanguage Sentiment Analytics – List of SMM Tools and Language Coverage 159
Table 16. Industry Coverage – List of SMM Tools and Services 165
© 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html
SMM Tools Report – List of Tables
Table 17. Historical Data Coverage – List of SMM Tools and Services Ranked by Historical Data Coverage 178
Table 18. SMM Product Comparison Based on the Key Data Management Features: Alerts, Data Export, API Integration, Data Archiving 185
Table 19. Key Social Metrics By Major Social Media Platforms 193
Table 21. Filtering by Results Media Type – List of SMM Tools and Services 207
Table 22. Filtering of Results by Keywords or Topic – List of SMM Tools and Services 208
Table 23. Filtering of Results by Geography – List of SMM Tools and Services 209
Table 24 Filtering of Results by Demographics – List of SMM Tools and Services 210
Table 25. Viral Content Tracking and Analysis – List of SMM Tools and Services 238
Table 26. Predictive Analytics – List of SMM Tools and Services 253
SMM Product Comparison Based on Key Data Analysis and Visualization Features: Automated Sentiment Analysis, Human Sentiment
Table 27. Analysis, Influencer Analysis and Profiling, Trend Analysis, Topic/Theme Analysis, Word/Tag Cloud, Competitive Analysis, Campaign 258
Management and Monitoring
SMM Product Comparison Based on Process Management and User Interface: Customized Dashboards, Workflow Management,
Table 28. 281
Engagement, Publishing, CRM
Table 29. Pricing and Sample Client List 292
Contact:
lmilic@ideya.eu.com
http://ideya.eu.com
http://ideya.eu.com/publications/publications.html
lmilic@ideya.eu.com
Social Media Monitoring Tools and Services Report, November 2017 © 2018 Ideya, Ltd. All rights reserved; http://ideya.eu.com/publications/publications.html