SWOT Analysis

Strength
• 1.Operates in 30 countries serving 25+ million
customers and has over 79000 employees
2. Total Generating capacity is 70 GW – Thermal
Power, nuclear, Hydro and Renewable Power
• 3. Has strong market presence, a balanced mix of
power plants and also highly efficient and
integrated processes
4.Features in the DAX stock index of the top 30
German companies
• 5. Strong financial reputation and brand value
 Weakness
• 1.Over dependence on Europe
• 2.Facing charges of alleged market
manipulation - MEGAL pipeline issue
• 3.German Government’s decision to close all
nuclear power plants has led to around 7000
employees being laid –off
 Opportunities
• 1.Opportunities in Russia, Brazil
• 2. Growth opportunities in Renewable energy
like Wind, Solar etc
• 3. High demand for power in Europe
 Threats
• 1.Energy demand forecast is expected to slow
down due to Euro zone crisis
2.Nuclear fuel tax in Germany
• 3. Government intervention in Energy markets
is increasing across Europe
• 4. Regional markets are expected to
consolidate into one single European market
place for Energy