Electronic Commerce:

Architectural Framework

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Electronic Commerce: Framework

E-commerce Applications
Catalog based retail, Marketing & Advert., Banking&
Investments, Supply Chain Management, Auctions,
Information Distribution & Messaging Home shopping, procurements

publishing technologies( HTML,XML,

Technologies ( HTTP,SMTP, etc.)

JAVA,Graphics, Video tools etc.)

Legal and Public Policy Framework

Networked Multimedia content

Public key, Identification and
Authentication Infrastructure

Business Service Infrastructure

Directories, Search Engines etc

Secure Payment Protocols

Online Payment Infrastructure

Security and Encryption Technology

Network Protocol Standards

Network Infrastructure (Internet)

ELECTRONIC COMMERCE- Framework, Technologies and Applications © Tata McGraw-Hill 2

 Network Infrastructure
• The Internet Superhighway is responsible for
seamless, reliable transportation on
Information among host devices.
• Local Area Networks, IEEE 802.3 Standards
and Ethernet
• Wide Area Networks
• The Seamless Interface is offered through
– Internet and TCP/IP Model
– IP Addressing and Domain Naming System
– Internet Industry Structure

ELECTRONIC COMMERCE- Framework, Technologies and Applications © Tata McGraw-Hill 3

 Information Distribution Technologies

Standard Protocols for Information Distribution on

Internet
• File Transfer Protocol (FTP)
• Simple Mail Transfer Protocol (SMTP)
• Hyper Text Transfer Protocol (HTTP)
• Web Server Implementations
– NCSA Web Server
– Apache Web Server
– Microsoft’s IIS

ELECTRONIC COMMERCE- Framework, Technologies and Applications © Tata McGraw-Hill 4

 Multimedia Publishing Technologies
• Information Publishing and Web Browsers
– Hyper Text Markup Language (HTML)
– Forms and Common Gateway Interface
– Active Server Pages (ASP), Cold Fusion Markup
Language
– Dynamic HTML
– HTML Editors
– XML
• Multimedia Content
– Graphics and Image Formats
– Web Image Formats
– Other Multimedia objects
• VRML

ELECTRONIC COMMERCE- Framework, Technologies and Applications © Tata McGraw-Hill 5

 Security & Encryption
• Importance of security for Electronic Commerce and
Inherent vulnerability of Internet
• Site Security
• Protecting the Web (HTTP) Service
• The Issues in Transaction Security
– Cryptography and Cryptanalysis
– Symmetric key cryptographic Algorithms
– Public Key Algorithms
– Authentication protocols
– Integrity and Non-repudiation
• Digital Certificates and Signatures
• Electronic Mail Security
• Security protocols for Web Commerce

ELECTRONIC COMMERCE- Framework, Technologies and Applications © Tata McGraw-Hill 6

 Payment Services
• Payment Systems
• Importance of Electronic Payment Mechanisms in
Electronic Commerce
• Characteristics of Online Payment Systems
– Pre-Paid Electronic Payment Systems
– Instant-paid Electronic Payment Systems
– Post-Paid Electronic Payment Systems

• Some Electronic Payment Systems

– Secure Electronic Transaction (SET) for Credit Cards
– Ecash
– NetCheque

ELECTRONIC COMMERCE- Framework, Technologies and Applications © Tata McGraw-Hill 7

 Business Service Infrastructure
• Searching and Locating Information on Web Space
• Information Directories
– Purpose
– Organization
– Information Location in Information Directories
• Search Engines
– Purpose
– Organization
– Location of Information using Search Engines
• Improving the search results
• Internet Advertising
– Importance
– Models

ELECTRONIC COMMERCE- Framework, Technologies and Applications © Tata McGraw-Hill 8

Public Policy & Legal Infrastructure

• Universal Access to Network Infrastructure

• Model Law for Electronic Commerce
• Taxation Issues in Electronic Commerce
• Need for Public Key Infrastructure (PKI)
• Digital Certificates and Digital Signatures
• Information Technology Act 2000 (India)

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