By –

Prashanth
Upendra
Srikanth
Madhuri
 Broader product ranges through diversity to meet customer
expectations
 Obtaining future market outlets to ensure homogenous marketing
 To create a balanced portfolio, they pushed sales and enroll small
chains and larger independents
 Increasing use of furniture galleries
 Automate process – reduce direct labour costs, increase output levels and maintain
consistent quality level
 Linking a number of process together within a series has reduced the work in
progress inventory
 Continuously improved and improvised processes in order to increase throughput
while ensuring quality levels.
Marketing strategy Implications on production

1. New product development 1. Shifted more towards batch process

2. Increase the product variance resulted in
increased inventory

1. Pushing to segments where performance 1. Creating pressure on chairs to increased

is good lead times
2. Since the order losing criteria is delivery,
the increased lead time may affect
market share.
Production strategies Implications on marketing

1. Investing on a new automated rough mill 1. Reduction in product range due to

automation
2. 2. minimized supplier dependence
3. Increase delivery reliability

2. Reduced process time and increased 1. It has a positive impact on sales

throughput to ensure quality improve 2. Getting the market for high volume which
scheduling to avoid delays means it reduces on the delivery
Manufacturing recommendations Marketing recommendations

1. Increase the capacity and productivity of 1. Focus more on volume growth rather than
the chair plant variety growth

2. Top line is affected by restricting the 2. Focus on building customer relationship or

production capacity of chairs which is not else we can loose orders
addressed by any production members

3. Reduce the lead time for all the products 3. Exploring new selling channels

4. Focus on utilizing the existing capacity for 4. New products should be introduced
high CM products carefully as higher batches will result in
higher lead time