w
 

r Kavita Raval
r Maryam Ansari
r Poonam Bajetha
r Manish Moholkar
c

 

ñ he history of the cement industry in India dates back to the 1889
when a Kolkata-based company started manufacturing cement from
Argillaceous.

ñ But the industry started getting the organized shape in the early 1900s.
In 1914, India Cement Company Ltd was established in Porbandar with
a capacity of 10,000 tons and production of 1000 installed.

ñ oday: Cement industry in India has successfully maintained almost

total capacity utilization levels, which resulted in maintaining a 10%
growth rate.

ñ he month of October 2009 saw a cement dispatch of 12.22 M, which
was almost 9% higher than the total cement dispatch of 11.21 M in the
same month in the previous year.
 c


 

Perticulars 2008-09 (Apr-Oct) (in MT) 2007-08 (Apr-Oct) in MT

Production 101.04 95.05
Despatches (Excluding Export) 100.24 94.33
Export 1.46 2.16
Capacity Utilization (%) 85 93
˜ 



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ñ uCC was conceived as ungineering Construction Corporation Limited

in April 1944 and was incorporated as wholly owned subsidiary of
Larsen & oubro Limited. L& s founders Mr. Holck - Larsen and Mr.
oubro laid the foundation for uCC.

ñ uCC incorporated on 24 August 2000 as L& Cement Limited

ñ Cement business of Larsen & oubro Limited demerged and vested in

company in 2004

ñ Grasim (Aditya Birla Group) acquired management control in July 2004

Aditya Birla Cement production started in 1998.
urnover in the financial year 2003 was Rs 4626 crore.
 0ame changed to Ultraech Cement Limited with effect
from 14 October 2004

‰


 






ñ Production facilities are spread across five integrated plants, five grinding
units, and three terminals Ȅ two in India and one in Sri Lanka.

ñ Largest exporter of cement clinker.

ñ One of the largest cement producers in India

ñ Contributes 30% of countryǯs total export i.e. 2.5 million per annum.

ñ he export market comprises of countries around the Indian Ocean, Africa,
uurope and the Middle uast.

u  
  

  
 
 

  
 
ñ Andhra Pradesh Awarpur Gujarat Cement Works
ñ Awarpur Cement Works
ñ Gujarat Cement Works
ñ Hirmi Cement Works
ñ Jafrabad Cement Works
ñ Arakkonam Cement Works
ñ Jharsuguda Cement Works
ñ Magdalla Cement Works
ñ Ratnagiri Cement Works
ñ West Bengal Cement Works
ñ Ginigera Cement Works
  

è
  


 


ñ Raw materials
Limestone and Gypsum

ñ Limestone
Can be procured locally or from Rajasthan.

ñ Gypsum:
Bulky material
Can be procured locally.

ñ Accessibility to other states of the country

ñ Port available

ñ Octroi benefit


ñ Ordinary Portland Cement:
Used to cover dry-lean mixes, general-purpose ready-mixes, and even
high strength pre-cast and pre-stressed concrete.

ñ Portland Blast Furnace Slag Cement:

Has lighter color, better concrete workability, easier finishability, higher
compressive and flexural strength, lower permeability, improved
resistance to aggressive chemicals and more consistent plastic and
hardened consistency.

ñ Portland Pozzolana Cement:

Portland pozzolana cement is ordinary portland cement blended with
pozzolanic materials (power-station fly ash, burnt clays, ash from burnt
plant material or silicious earths), either together or separately.

ñ Cement to uuropean and Sri Lankan norms

j
˜ 

 
 
Product Unit Quantity Value
Rs. In Crores

Limestone Lakh tonnes 213.88 187.18

Slag Lakh tonnes 4.96 16.66

Gypsum Lakh tonnes 6.60 89.63

Fly Ash Lakh tonnes 22.99 89.18

Iron Ores Lakh tonnes 3.05 30.33

Others Lakh tonnes ----- 271.98

otal 684.96


 
˜  
  
˜  
  
  
 
 Rs. In crores
Ô
  Ô 

Gross urnover  .4Ô 6,285.80
Gross Profit 
4.4 1,744.24
Less: Depreciation Ô. 237.23
Profit before ax .4 1,507.01
Profit after ax . Ô 1,007.61
Add: Balance brought  
.Ô 775.16
forward from Previous
Year

otal Ô Ô.4 
Ô.
è 
    
x 




r 5,500 distributors and stockiest

r 30,000 retailers

r Big projects like Bandra Worli Sea Link etc.

 ˜  

‰





˜  

 



  
ñ Promise: uxcellent product quality and customer care are the hallmark of
Ultraech.

ñ Capitalizing the opportunity of the geometric growth in the housing sector

and the government s thrust on infrastructure.

ñ Right decision at right time

ñ Having excellent Product in hand

ñ Constantly striving to improve and capture more number of market share

ñ raining to Staff

ñ Promotion through movies

ñ Sponsorship


˜ 

 
˜
 


 

ñ Increase frequency of advertisements on .V., radio, internet and

print media.

ñ Increase Strategic Alliance

ñ Increase visibility by campaign and other modes.

ñ Increase number of distributors and agents

ñ Increase number of warehouse

ñ Having micro-planning in place

 
j 
 


 

ñ Relocation benefit:
a) Reimbursement of cost incurred for movement of goods
b) ravel Reimbursement
c) Relocation Allowance
ñ Childrenǯs uducation Reimbursement
ñ General Reimbursements
ñ Hospitalization Insurance
ñ Accident Insurance
ñ Company Vehicle Leasing Scheme
ñ Holidays & Leave Policy
ñ Company ransportation
ñ Leave encashment
ñ Advance Salary
ñ Awards and reorganization
ñ Social events
ñ Loans without interest
ñ umployee Scholarship (with/without bond)
ñ umployee Compensation
ñ Sponsorship (Sports)
ñ Parental Care
ñ Discounts and Coupons
x   

x
Particulars Value (in Rs. In
crores)
Raw Materials Consumed 684.96
Manufacturing uxpenses 2420.17
Purchase of Finished Products 19.50
Selling, Distribution, Administration and 1431.51
Other uxpenses

otal 4 .4


x
Particulars Value (in Rs. In
crores)
Payments to and Provisions for umployees 217.67
Interest and Finance Charges 125.51
Depreciation and Obsolescence 323.00

otal .


 

Particulars Value (Rs. In Crore)

Sales 6575.4
Variable Cost 4556.14
Contribution 2019.26
Fixed Cost 666.18
Profit 1353.08
X PVR= Contribution/SalesX100
-PVR=2019.26/6575.40X100
-PVR=30.71%

XBreak uven Point (BuP)=Fixed Cost/PVR

-BuP=666.18/30.71
-BuP=21.70 X100
-BuP=2170 Rs. in Crore

XMargin Of Safety (MOS)=otal Sale-BuP

MOS=6575.40-2170
MOS=4405.4 Rs. In Crore
unvironment Report
ñ Committed to sustainable development, to meeting the
needs of the present without in any way jeopardizing the
welfare of future generations.

ñ Business strategies consciously factor environment

conservation as a major principle.

ñ unvironment program includes setting new targets for

energy efficiency, reducing the use of natural resources,
promoting the use of alternative fuels and materials,
extending waste heat recovery systems, utilization of waste
products and re-engineering the processes and products to
reduce energy consumption.

ñ Plants are ISO14001 unvironment Management Systems

Certified and adhere to OHSAS 18001 standards.