Prepared By-

* Virendra
* Nilanjana
* Himanshu Deolankar (49)
* Sanniya Aswal (82)
* Mayank Joshi (94)
 
* Mohd. Saif (110)
 PORTER’S MODEL BCG MATRIX

THREAT OF
THREAT OF NEW SUBSTITUT
ENTRY (LOW) ES
(LOW)

IBM
BARGAINIG
EXISTING POWER OF
INDUSTRIAL SUPPLIERS IBM
RIVALRY (LOW)
(HIGH)

BARGAINING POWER
OF BUYERS
(MODERATELY HIGH)
1911 Inception
1914-
Presided by Thomas J. Watson successfully.
1951
1952 Leadership passed on to Thomas Watson Jr.
1960- Anti-trust actions filed & generate revenue of $3.5 million.
1980
1981 Introduced Personal Computer
1984- Expansion in volume purchases by 74% captured 70%
1989 of worldwide information industry profits.

1990 Emergence of internet and Worldwide web.

1991- Launched mainframe & concept of

1994 ONE IBM was also introduced.
1995 Network-centric computing launched.
Mainframe rescued and re-launched.
 Strategies Implemented by John Akers

Employee $3.7 billion Personnel reductions in Break Up of the

perks restructuring charge mainframe business company in order to
reduced. posted. through voluntary and avoid distraction from
involuntary retirements core business functions.
 Strategies Implemented by Louis Gernster

Customer More involuntary DIVESTMENT strategy-

Concept of
relationship retirements with less Jerry York sold off non-
“ONE IBM”
managers and generosity core businesses for
Product implemented $1.58 billion.
specialists