EVENT EVALUATION

Prepared by: Charmaine Shanina B. Demin

Event Evaluation & Feedback
• Did we meet the event
objectives?
• What worked & what didn’t
• Feedback report
• Event evaluation is done
during and after the
event
Event Evaluation

Is concerned with the assessment, which usually involves

measuring a set of key variables, as well as monitoring those
variables to determine positive and negative outcomes. It is a
subjective determination that can utilize objective
quantitative measures

(Getz, 1997)
 Event Types & Evaluation Tools
Image Maker Content Analysis

Tourism Product Visitor Exit Survey

Economic Development Economic Impact Assessment

Catalyst

Transformer of Socio- Social Impact Scale Analysis

Cultural Landscape

Sustainable Development Environmental Impact Analysis

Model
 Conducting Event Evaluation (1)
Determine the purpose of the event evaluation
exercise, including whether the evaluation is
Step 1 necessary.

Identify what should be the focus of evaluation.

Step 2

Select the most suitable approach for conducting

Step 3 the evaluation exercise.
Select model(s) for evaluation as a framework for data
collection based on suitability, practicality and
Step 4 relevance.
 Conducting Event Evaluation (2)
Develop appropriate instruments and data collection
Step 5 strategies based on the methods selected.

Collect and analyze data and findings.

Step 6

Prepare and disseminate event evaluation report.

Step 7

Formulate and implement decisions for improvement

Step 8 based on findings of event evaluation report.
 REASONS FOR ALL EVENT EVALUATION
-Allows for more informed decisions towards greater
efficiency and more positive result to be made
-To measure success or failure

INTERNALLY-DRIVEN REASONS EXTERNALLY-DRIVEN REASONS

 To determine whether goals and
objectives have been met
 To engender accountability
 To identify and address problems
and challenges
 To determine whether event
management functions have
achieved expected outcomes
 To understand who attends the
event to determine who else can
be targeted
 To determine worth of the event
to its workers and volunteers
 To determine whether and how
the event can remain viable and
become suitable
 To determine level of awareness
of sponsors products/services
 To satisfy accountability
requirements
 To determine level of media
interest and coverage
 To determine event s level of
impact on business and other
related industries
 To determine whether event
satisfies the expectations of
community stakeholders
 To determine worth of the event
to its patrons
 Evaluation Considerations
• Does the event organization/event host have, or have access to the
requisite resources to conduct an event evaluation exercise?
• Have event evaluations been conducted on the event in the past? And
if so, how often and what kind of evaluation?
• What use was made of the evaluation report?
• What is the nature of the environment in which the event operates?
• Can it facilitate the execution of an event evaluation?
• Does the event have access to a wide range of information it can use
to conduct the evaluation exercise?
What to Evaluate?

1. Event Elements
2. Event Organization Elements
3. Event Context Elements
Problems with Event Evaluation
• Missed opportunities to
correct detected problems
• Minimal focus on evaluation
at the planning phases,
which is vital to
understanding many
decisions taken at the
implementation stage
• Key elements of the
evaluations may not be
deployed effectively, if at all
 Event Evaluation Approaches

• Quantitative
• Qualitative
• Financial approaches
• Economic approaches
• Non-financial and non-economic approaches
Event Evaluation Approaches

• Critical three Ss
Event Significance
Event Success
Event Sustainability
Models Used in Event Evaluation
• Impact Assessment
• Cost-benefit Analysis
• Triple-bottom Line
Evaluation
• Ethnographic Profile
THANK YOU!