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What Is Psychology?
Learning Outcomes
• Define psychology.
• Research
– Pure research
– Applied research
• Practice
• Teaching
Fields of Psychology
• Clinical • Experimental
• Counseling • Industrial
• School – Organizational
• Educational – Human Factors
• Developmental – Consumer
• Personality • Health
• Social • Sport
• Environmental • Forensic
Where Psychology Comes From:
A History
Ancient Contributors to Psychology
• Aristotle
– Rule of the golden mean to be happy-life of
meoderation
– Mind at birth is tabula rasa
• Socrates- the unexamined life is not worth living.
One must be conscious of what is good.
– Introspection-inward looking being mindful or
conscious of oneself.
Psychology as a Laboratory Science
• Wilhelm Wundt
– First psychology laboratory (1879)
– Study similarity of human behavior inside the
laboratory
Structuralism
• William James
• Functionalism focused on behavior(actions) in
addition to mind and consciousness(mental
Process)
– The function of the mind is to adapt to environmental
demands in real life situations
Behaviorism
• Sigmund Freud
• Psychoanalysis
– Influence of unconscious motives and intra-
psychic conflicts
How Today’s Psychologists View
Behavior and Mental Processes
Cognitive Perspective
• Social Cognitive
– People modify and create their environment
– Observation
Sociocultural Perspective
• Be skeptical
• Insist on evidence
• Examine definitions of terms
• Examine the assumptions or premises of
arguments
• Be cautious in drawing conclusions from
evidence
Principles of Critical Thinking (continued)
• Sample
– Segment of population
• Population
– Entire group targeted for study
• Representative samples allow generalization of
findings
Random and Stratified Sampling
• Random sample
– Each member of population has equal chance
of selection
• Stratified sample
– Subgroups are represented proportionally
• Volunteer bias
– Bias represented by studying people who
volunteer to participate
Methods of Observation
• Case Study
– Gather information about individuals or small
groups
– Sometimes used to investigate rarities
• Survey
– Used to collect information that cannot be
observed directly
Methods of Observation
• Naturalistic Observation
– Observe subjects in their natural environment
– Unobtrusive measure
Correlation
• Experimental groups
• Control groups
• Placebos
• Blind
• Double-blind study
Experimental Conditions in the Lang Study
Ethics of Research with Humans