Documente Academic
Documente Profesional
Documente Cultură
BUT:
(Such as a third-
party research firm)
It should It must
identify and define be conducted
in detail the issues periodically so
relevant to the as to capture
manufacturer- trends &
reseller Issues chosen for patterns.
relationship. the audit should be
cross-referenced to
any relevant
variables.
4. Distributor Advisory Councils .
Who is involved?
Top management representatives from the
manufacturer and from the channel members
3 Types
of
1. Cooperative Channel
Arrangements Programs
2. Partnership or
strategic alliance
3. Distribution
programming
.
1. Cooperative Arrangements