NAACP NATIONAL

ECONOMIC DEPARTMENT
Social Media
AGENDA
What is
Social
Media?
Benefits
Twitter of Social
Media

Social
Facebook Media
Strategy

Do’s of
Email
Social
Addresses
Media
What is Social Media?
Social media is a general term used for
any interactive digital technology.
•Facebook
•Twitter
•YouTube
•Blogs (e.g., Tumblr, Word Press, etc.)
•Webinars
 What Are The Real Benefits Of Social
Media?

Organization’s Strengthens &

Engages
message will reach a Builds
Constituents
wider audience Relationships

Mobilizes
constituents around
Easier and broader
Facilitates issues that are
dissemination of
Collaboration important to them
information
and creates
advocates
Do’s of Social Media

Provide value Be genuine

Strategize Listen
BE
CREATIVE
 Strategize Efficiently
•Determine your
audience and goals!

•Select a social
technology e.g.
Facebook, Twitter, etc).
That best meets those
goals

• USE PHOTOS!!!!
Remember, every organization has
different social media needs!
 Strategize Continued…
•Email Addresses
 Every NAACP unit should have a general unit
email address.
 Should be visible on website.
 Do not want to miss opportunity to interact with
your constituents
 Necessary to create social media accounts
 Necessary to receive notifications of activity on
social media

•Email Services: Gmail, Yahoo, Hotmail

 Facebook
Facebook allows you to directly engage your
constituents with a variety of different media, such
as videos, polls and status updates.
Disseminate information ( What is the NAACP doing?)
Get feedback (e.g., comments, likes, quizzes, etc.)
Launch causes and donation drives
Financial Freedom Center Facebook Page
Sample Facebook Page
SHOUT OUT TO DC
BUT OKLAHOMA TAKES THE CAKE
#WINNING
Facebook Post Example
 How to Create a NAACP Facebook Page??
Refer to:
NAACP ECONOMIC DEPARTMENT
Social Media 101 Guide
 Twitter
T
Twitter connects you with constituents through the exchange
of quick, frequent answers to one simple question: What
are you (and/or your organization) doing?
•Instantly connect with people who are interested in
similar issues
•Interact with constituents (e.g., ask questions)
•Disseminate information to a wider audience
•Financial Freedom Center Twitter
Sample Twitter Page
 Quiz
(uh oh!)
Name a benefit of social media?
Name an example of social media
technology?
List one of the “do’s” of social media.
T/F: There is a one size fits approach
to social media campaigns?
 Stay In Touch!!
For more information, please contact:

Bethlehem “Betty” Aynalem,

Economic Education and Outreach Specialist
baynalem@naacpnet.org

Like the NAACP Economic Department’s page on

FB @ NAACP Financial Freedom Campaign

& follow us on Twitter @NAACPEcon

& TAG US IN YOUR EVENTS!!!!