Dr.

Codrutagosa
codrutagosa@yahoo.co.uk
codruta.gosa@e-uvt.ro
“Worm’s eye view”
Small amount of data
Word-based analyses
Non-genearalisable results
Exploratory
Qualitative paradigm is aimed at:
 in-depth
 unstructured
 uncontrolled,
 in the frame of mind of the
respondent
 data-driven
research
 Case study
 Ethnographic study
 Narrative study
 Grounded Theory study
 Introspection/Retrospection/Reflection
study
 Diary Studies
 Interviews
 Accounts
 Field notes (Observation)
 Diaries
 Think aloud protocols
 Documents/texts collection
 Structured(in quantitative
approaches to research)
 Semi-structured
 Unstructured (focused)
1 to 1
 Group interviews ( one
interviewer, 2-3
interviewees)
 Settle on the topic
 Choose your respondent(s)
 Design (the interview schedule)
 Conduct
 Transcribe
 Analyse
 Write the report
 Introduction: introduce yourself, the
topic, ask permission, confidentiality
 Warm-up: one or two neutral non-
threatening questions
 Body: list of main issues (most
sensitive in the middle) and prompts
 Cool-off: signal the finish
 Closure: take your leave
 Itis entirely open-ended
 The interviewer sets the issue
and lets the interviewee
discuss it in his/her frame of
mind
 Pay
attention to:
◦The way you dress
◦Your attitude and behaviour
◦The way you handle the
equipment
 Structured no more than 20
minutes
 Semi and unstructured – flexible,
depending on the reaction of the
interviewee (from 30 minutes to 2
hours)
 Devise a semi-structured interview schedule
on a topic relevant for your BA paper
 Trial it on a colleague
 Date:
 Time:
 Place:
 Name of the interviewee:
 Topic of interview:
 How you felt about:
◦ The content of the interview (both as the interviewer
and the interviewee)
◦ The experience of being
 The interviewer
 The interviewee
◦ Transcribing attempts