Beebe Masterson, 11th

Edition Update
Steven A. Beebe
John T. Masterson

Chapter 12
Enhancing Creativity in
Groups and Teams

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 Learning Objectives (1 of 2)

12.1 Define creativity

12.2 Identify reasons for studying creativity
12.3 Describe three myths about group and
team creativity
12.4 Identify barriers to group and team
creativity

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 Learning Objectives (2 of 2)

12.5 Identify principles that enhance group and

team creativity
12.6 Discuss the importance of space to
increase creativity
12.7 Describe brainstorming, the nominal-
group technique, the Delphi technique,
electronic brainstorming, and the affinity
technique for enhancing creativity

© 2016 Pearson Education, Inc. All rights reserved.

 12. 1 What is Creativity?

Objective 12.1 Define creativity

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 12.1 What is Creativity?

- Definition of creativity
- Steps in innovation
- Phases involved for developing creativity

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 12.2 Why Study Creativity?

Objective 12.2 Identify reasons for studying

creativity

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 12.2 Why Study Creativity?

- Invention
- Stages of creative problem solving

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 12.3 Myths About Creativity

Objective 12.3 Describe three myths about

group and team creativity

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 12.3 Myths About Creativity (1 of 3)

• Creativity Myth 1: Creativity is a

Mysterious Process That Can't Be
Learned
- Process of creativity
- Pitfalls of labelling yourself “uncreative”

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 12.3 Myths About Creativity (2 of 3)

• Creativity Myth 2: Only a Few Gifted

People Are Creative
- Gifted versus ungifted
- Enhance creative skills

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 12.3 Myths About Creativity (3 of 3)

• Creativity Myth 3: Creativity Just Happens

- Description
- Facts of creativity

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 12.4 Barriers to Group and Team
Creativity

Objective 12.4 Identify barriers to group and

team creativity

© 2016 Pearson Education, Inc. All rights reserved.

 12.4 Barriers to Group and Team
Creativity (1 of 5)

• Premature Evaluation of Ideas

- Inhibition of creativity
- Points to remember

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 12.4 Barriers to Group and Team
Creativity (2 of 5)

• Poor Physical Surroundings

- Space can make it hard to be creative
- What inhibits creativity

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 12.4 Barriers to Group and Team
Creativity (3 of 5)

• Too Many People

- Issues in large groups
- Disadvantage of large groups

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 12.4 Barriers to Group and Team
Creativity (4 of 5)

• Poor Timing
- Different aspects of tight deadlines
- Effects of time in creativity

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 12.4 Barriers to Group and Team
Creativity (5 of 5)

• Stinking Thinking
- Causes of reduction in creativity
- Overcoming negative thoughts

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 12.5 Principles of Group and Team
Creativity

Objective 12.5 Identify principles that

enhance group and team creativity

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 12.5 Principles of Group and Team
Creativity (1 of 4)

• Appropriately Analyze and Define the

Problem
- Points to remember
- What helps with creative slant

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 12.5 Principles of Group and Team
Creativity (2 of 4)

• Create a Climate of Freedom

- What enhances creativity
- Collaborative fusion of ideas

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 12.5 Principles of Group and Team
Creativity (3 of 4)

• Listen to Minority Points of View

- Which groups are more creative
- What factors lead to less creativity

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 12.5 Principles of Group and Team
Creativity (4 of 4)

• Encourage People to See Things and

Themselves Differently
- Thinking outside the box
- Measures taken to enhance creativity

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 12.6 Selectively Increase Group and
Team Structure

Objective 12.6 Discuss the importance of

space to increase creativity

© 2016 Pearson Education, Inc. All rights reserved.

 12.6 Selectively Increase Group and
Team Structure

- Requirements for emerging ideas

- Problem solving procedures and techniques
- How to enhance creativity in group

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 12.7 Techniques for Enhancing
Group and Team Creativity

Objective 12.7 Describe brainstorming, the

nominal-group technique, the Delphi
technique, electronic brainstorming, and the
affinity technique for enhancing creativity

© 2016 Pearson Education, Inc. All rights reserved.

 12.7 Techniques for Enhancing
Group and Team Creativity (1 of 6)

• Brainstorming
- Description
- Traditional brainstorming steps

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 12.7 Techniques for Enhancing
Group and Team Creativity (2 of 6)

• The Nominal Group Technique

- Silent brainstorming
- Traditional brainstorming
- How to use nominal group technique

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 12.7 Techniques for Enhancing
Group and Team Creativity (3 of 6)

• The Delphi Technique

- Features of the Delphi technique
- Advantages of electronic brainstorming
- Challenges in collaborating virtually

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 12.7 Techniques for Enhancing
Group and Team Creativity (4 of 6)

• Electronic Brainstorming
- Definition
- Advantages of electronic brainstorming
- Disadvantages of electronic brainstorming

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 12.7 Techniques for Enhancing
Group and Team Creativity (5 of 6)

• The Affinity Technique

- What is affinity technique
- Comparison of creative techniques

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 12.7 Techniques for Enhancing
Group and Team Creativity (6 of 6)

• How to Use Brainstorming in Your Group

or Team
- How creative problem solving can be applied
- Problem solving steps and techniques

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