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Learning:
a relatively permanent change in an
organism’s behavior due to experience.
Q: How do we learn?
Outcome:
The dog now associated the tone with food – learned
association between the stimuli!
Pavlov’s Terminology
To describe his observations, Pavlov used the
following terms:
Unconditioned Stimulus (UCS): a stimulus that
unconditionally – naturally & automatically- triggers a
response.
i.e. dog salivating to food in mouth (the stimulus).
Hunger Presses
Bar
Rat Stimulus Response
to Stimulus
Receives Food
Reinforcer of behavior
Timing is very
important as after 30
seconds you will not
be reinforcing the
behaviour you want to
affect
Skinner & Shaping
Skinner’s work explored the conditions that foster
efficient and enduring learning. He used shaping to
achieve his results.
Shaping (aka successive approximation)
reinforcers guide behavior toward closer
approximations of a desired goal.