Role of

government,
challenges,
opportunities(Futu
re) and case study.
 THE STATE GOVERNMENT AND HEALTH
PROGRAMMES
• Maharashtra state has always remained on the forefront in
successful implementation of various health programmes.
• National Health Programmes like malaria, Eradication, Leprosy
control, Tuberculosis control etc are implemented successfully
so as to control and eradicate the diseases.
• The progress has been made in creation of network health
infrastructures for preventive, promotive, curative and
rehabilitative services that are rendered even to the remote
corner of the state.

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 HOSPITAL MARKETING MANAGEMENT IN THE
INDIAN ENVIRONMENT

• The development of the health care facilities are influenced

not only by the opening of hospitals or health care center but
more by their effective management.
• The Indian market offers huge opportunity for the service
providers to make an impact on the quality of the Indian
health care services.
• In the hospital services the public relation department play an
important role in raising the creativity and acceptability of the
hospital services.

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 OPPORTUNITIES OF HEALTH CARE
INDUSTRY IN INDIA
• In India 12% of the national expenditure is on health care.
• India's expenditure on health is relatively high as compared to
the other developing countries.
• A World Health Organisation (WHO) report states that India
needs to add 80,000 hospital beds each year to meet the
demand of its population.
• In the last 50 years, India's hospital care facilities are
improving rapidly.

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CHALLENGES OF HEALTH CARE INDUSTRY IN
INDIA
• The Indian market is very price conscious. Nearly 60 to 70% of
the health care expenditure comes from the self paid
category.
• In Indian the health care industry is expected to grow more
than double with in the next decade.
• The hospitals can use various strategies to retain its clients as
well as increase the number of patients such as-
• 1) Developing Infrastructure
• 2) Getting new technology
• 3) Promoting the service to customer.

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 SOCIAL MARKETING PRINCIPLES IN
HOSPITALS
• Social marketing is used by organisation which market
services rather than tangible goods.
• Non profit and non business organisation need effective
marketing but their goal is not profit maximization.
• Social marketing uses the following principles:
• 1) Market Segmentation
• 2) Consumer Research
• 3) Concept Development
• 4) Communication
• 5) Facilities

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 REPORT OF HOSPITAL & HEALTH CARE
INDUSTRY.
• LILAVATI HOSPITAL
• INTRODUCTION
• HISTORY
• BACKGROUND
• 7 P’S OF MARKETING MIX
• CONCLUSION.

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8
 LILAVATI HOSPITAL
• NAME: LILAVATI HOSPITAL
• ADDRESS: Lilavati Hospital & Research Center.
A- 791 Bandra Reclamation, Bandra (W).
• TOWN: Mumbai
• STATE: Maharashtra
• COUNTRY: India
• POST: 400 050
• PHONE: 2642 1111, 2655 2222
• EMAIL: info@lilavatihospital.com.

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 INTRODUCTION OF LILAVATI HOSPITAL.
• In 1978 the Lilavati Kirtilal Mehta medical trust opened the
Lilavati Hospital Research Center in Bombay.
• Their goal is to provide quality and affordable health care to
all need of medical prevention, diagnosis and treatment.
• The hospital mantra is “More than Health care, Human Care”.
• Lilavati Hospital prides itself on providing humane and
reasonably priced service and care.
• Hospital located in the heart of Mumbai, which is very close
to the domestic and international airport.

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• Lilavati Hospital is a multi-specialty hospital with a variety
of departments such as Cardiology, Dermatology,
Psychiatry and Pediatrics.
• Being a center of medical excellence where technology
meets international norms and standard we have got what
it takes to be a Pioneering Quality Health Care institute
that is also one of the most sought after and “Patient
Friendly” hospitals.

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 HISTORY OF LILAVATI HOSPITAL.
• Formed in 1978, the Lilavati Kirtilal Mehta Medical Trust has
engaged in charitable endeavors across India.
• The trust now broadens its sphere of activity by addressing
one of the most fundamental rights of every human being-
the right to live in a good health.
• The combination of research and education with out patient
and hospital care distinguishes the lilavati hospital as a
concerned non profit health care organization.
• The hospital maintain team of doctors, well trained in multi-
disciplinary areas of medicine and surgery.

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 HISTORY OF LILAVATI HOSPITAL.
• The hospital will continuously strive to improve the lines of
the present and future generations through application of
medical technology.
• The Lilavati Kirtilal Mehta Medical Trust is helping to spark a
new confidence in India’s ability to deliver a humane and
affordable health care system.

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 BACKGROUND OF LILAVATI HOSPITAL.
• Their goal is to provide quality and affordable health care to
all need of medical prevention, diagnosis and treatment.
• The hospital mantra is “More than Health care, Human Care”.
• Hospital located in the heart of Mumbai, which is very close
to the domestic and international airport.
• The combination of research and education with out patient
and hospital care distinguishes the lilavati hospital as a
concerned non profit health care organization.

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 7 P’S OF MARKETING MIX.

• 1) PRODUCT
• 2) PRICE
• 3) PLACE
• 4) PROMOTION
• 5) PEOPLE
• 6) PROCESS
• 7) PHYSICAL EVIDENCE

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 1) PRODUCTS
• Lilavati Hospital Enterprises Limited is an integrated Health Care
Company.The company is primarily into hospital business providing a wide
range of health care services such as:
• Cardiovascular medicine
• Neurology
• Obstetrics & Gynecology
• Chest Diseases
• Nuclear Medicine
• General surgery….etc..

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 PRODUCTS
• The hospital is also provides out patient services. All your
medicine needs are taken care of our day and night chemist
shop. The medical shop is completely updated and are of
highest quality.

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 2) PRICE
• To be the world’s premiere health care institution are to
provide the highest quality care and service to all people.
• The Lilavati Hospital charge the professional fees.
• The diet services as prescribed by our dietician to the
patients. If any Doctor other than a surgery team member
visits the patient, an additional visit charge will be charged as
Referral doctor visit fees.
• Surgical material and pharmacy medicines used in operation
theaters and ward \I CU’s will be charged at actual.

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 3) PLACE
• Lilavati Hospital provides an
environment where
innovation and creative rise
will flourish to establish the
highest standards in Indian
Health Care
.
• BY ROAD
• Lilavati Hospital &Research
Center is easily accessible by
road. There are plenty of BEST
buses coming from Bandra
from various parts of the city.

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 PLACE

• BY RAIL
• Railway is the backbone
of the mumbai city.
• All western local trains
stop at Bandra Station.
• In Lilavati Hospital the
infrastructure facilities
are very good.
• Lilavati Hospital as it is a
prime lacation & is also a
famous landmark.

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 4) PROMOTION
• In today’s age every consumer wants to be served according
to his or her unique and individual needs.
• Organizations have also geared up to provide customized
solutions. There is a great need of a well- defined, simple but
integrated system to extract the knowledge for making
various critical decisions, particularly marketing decisions.
• In the hospital marketing the promotion strategy also need a
careful approach. The promotion in the hospital services can
be personal & impersonal promotion.
• The promotion can be through advertising, publicity, and sales
promotion measures.

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 5) PEOPLE
• Lilavati Hospital is a multy-specialty facilities with the motto –
more than health care, human care,
• Lilavati Hospital is satisfying patients is a source of influencing
other people. It was regarded among the best tertiary care
hospital in the country.
• It has a largest dialysis unit in Mumbai, capable of
accommodating 120 patients daily.
• The hospital is largely non-profit, the hospital is known for
one of the highest patient nurse ratio. The hospital using the
latest technology & providing continuous treatment to the
patients.

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 6) PROCESS
• In Lilavati Hospital the process of evaluation of emergency
services and implementation of Total Quality Management
(TQM).
• The hospital has able to give the best service in the most
efficient way to the patient.
• The hospital has doing has the process of market analysis,
engineering services, & integrated emergency services and
application of Kaizen Concept in a hospitals.
• Establishment of an emergency medical care unit and job
analysis of HOD in a hospitals.

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 7) PHYSICAL EVIDENCE
• Physical Evidence plays an very important role in the hospital
services.
• In Lilavati Hospital money is the bottom line. Quality which
means getting it right every time through processes and
systems that allows a service to be delivered well, without fail.
• If a Doctor has too many attachments he or she doesn’t spend
enough time with the patients.
• It is necessary for hospital to be well organized and special
care should be taken to maintain hygiene, cleanliness and
whole hospital should be well it.

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 CONCLUSION
• Hospitals plays an very important role in the human
body. The basic function of a hospital is to give
proper treatment to the injured & sick patients.
• Most of the hospitals in India are world class stature.
They have gone in for the total health care both
preventive & curative.
• Some of the hospitals have been obtained ISO 9002
certification EX—Lilavati Hospital, Apollo Hospital, &
Mallya Hospital.

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