Using the right fonts and colours play a big part considering

what they connote and what message they deliver. For font, you
need to consider if it is used in the modern world and if it is big
enough for the audience to read. In terms of colour, you need to
think about what the colour connotes, if it follows your theme
and what other colours would combine well with that colour.
 Lil’ Bit Of Hop – Arial is a commonly used font as it is
modern looking and very easy to read, despite it being
upper case or lower case, and therefore it would be suitable
to use on a magazine. On a magazine you would expect the
masthead to be huge and bold and Arial fits that convention
perfectly. It executes perfectly the type of genre people are
going for.

 On this magazine of hip – hop, the font is modern, big and

bold and is clearly well presented on the magazine which
gives us the impression that it is a hip – hop magazine.
 Lil’Bit Of Hop– This is an old century style font, as we
can tell by the strokes of each letter, that is quite
presentable but not used in modern society, therefore
would not be suitable to use for a magazine.

 Lil’ Bit Of Hop – Freestyle script would not be suitable as it is quite elegant
and free. It is more suited for wedding invitations, certificates, etc. It is also
not bold enough making it difficult for the audience to read. As we can see this
is more suitable for important or celebratory events.
 The use of colour is incredibly important as it
connotes a variety of meanings to the audience
and makes your work look more presentable.
When combining colours, it is best to use the
colour opposite each other, primary and
complementary, as they match well. Two dark
colours would not work well as it may not be
bright for the audience to view. Two bright
colours wouldn’t work well as they would not fit
the rest of your chosen theme well. Combining a
bright and dark colour is good as they
complement each other and intensifies the word
to make it stand out more.
 Right Choice:

 Wrong Choice:
 Colourconnotation presents the literal
meaning, but varies depending on the shade
of colour used.

 Blue– connotes lightness, wisdom and

tranquillity

 Red– connotes intensity and fury: can also

connote love

 Black – connotes darkness and death


Black is another colour I will
use as it is a common,
modern colour to present the
artist well, and often used in
hip-hop magazines.
Grey is the main potential
colour I will use as it is
frequently used as
backgrounds for hip-hop
magazines. I may also use
light blue to complement the
colour grey.
Dark Red is another
colour I may use as it
has been used
commonly for
mastheads in hip-hop
magazines. I may also
use the colour to
complement the dark red
colour, for the text.