•

• HTTPS://WWW.SNAPCHAT.COM/

•
•
•
2
social media in a more straight to the point manner

less distractions

keeping up with your friends

Sharing beautiful views/unique experiences

Keep up with current events

3
 •
Avg. % 18-24 25-34 34-44 45-54 55-64 65+
age in
users
2015 46.8% 29.2% 11.7% 7.7% 3.5% 1% •

2016 28.5% 24.9% 16.6% 13.5% 12.4% 4.1%

Social media is defined
as “websites and Snapchat’s purpose is to allow users to keep up with
applications that each other in a more in-the-moment form of sharing
enables users to create and communication
and share content”

Revolutionizes the way

Snapchat allows you to social media is defined
create your own content, because of how the
which you can edit and camera has been added as
send in a variety of ways an intrinsic piece of the
platform

5
•

•
•

6
•
•

7
 Monthly Active users per
million
800
800

700

600

•
500
430
400 350
330
•
305
300
241 •
200 160
180 •
117
100 55 •
25
2.5
0
•
2011 2013 2015 2017

Snapchat Twitter Instragram

8
KKORENEK@ASU.EDU

9
• WWW.SNAPCHAT.COM

• WWW.BUSINESSOFAPPS.COM/DATA/SNAPCHAT-STATISTICS/#1

• HTTPS://WWW.STATISTA.COM/STATISTICS/253577/NUMBER-OF-MONTHLY-ACTIVE-INSTAGRAM-
USERS/

• HTTPS://WWW.STATISTA.COM/STATISTICS/282087/NUMBER-OF-MONTHLY-ACTIVE-TWITTER-
USERS/

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