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  • Elations Final Presentation

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    The document summarizes a service learning project done by three students for a Polish pottery store called More Polish Pottery. It describes the original goal of promoting a soft opening for MPP's new building and improving social media. It then outlines the implemented strategy of using social media to reach more customers and encourage visits to the old shop during the transition. Metrics are provided showing increases in social media followers, reach, and website traffic after implementing consistency in posts, paid promotion of the Facebook page, and a customer appreciation campaign.

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    The document summarizes a service learning project done by three students for a Polish pottery store called More Polish Pottery. It describes the original goal of promoting a soft opening for MPP's new building and improving social media. It then outlines the implemented strategy of using social media to reach more customers and encourage visits to the old shop during the transition. Metrics are provided showing increases in social media followers, reach, and website traffic after implementing consistency in posts, paid promotion of the Facebook page, and a customer appreciation campaign.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    84 vizualizări16 pagini

    Elations Final Presentation

    Încărcat de

    api-309618167
    The document summarizes a service learning project done by three students for a Polish pottery store called More Polish Pottery. It describes the original goal of promoting a soft opening for MPP's new building and improving social media. It then outlines the implemented strategy of using social media to reach more customers and encourage visits to the old shop during the transition. Metrics are provided showing increases in social media followers, reach, and website traffic after implementing consistency in posts, paid promotion of the Facebook page, and a customer appreciation campaign.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 16

    Service

    Learning
    Project
    Amanda Armitage | Emma Koenig | Jaclyn Lindquist
    More Polish Pottery
    One stop destination for genuine, Quality 1
    pottery products, directly imported from
    Poland. Opened in July of 2011, in Big
    Rock, Illinois.
    Elations: Innovation by Design

    ● Public Relations

    ● Social Media

    ● Event Planning

    ● Design
    Logistics Report Goal

    Original Implemented
    • Promoting a soft grand • Improving the quality
    opening for the new and consistency of
    building social media posts
    • Improving social media
    Acquire 50 more likes to
    the Facebook page

    Objective

    Encourage customers to
    Use Facebook to reach a
    visit the old shop during
    broader audience
    the transition

    Strategy Strategy

    Implement a nostalgic
    Use consistency tips and Use the Facebook
    customer appreciation
    hashtags in posts “promote your page” tool
    campaign

    Tactic Tactic Tactic


    Facebook Data
    Category Before After Difference

    Likes 3,770 3,981 +211

    Promotion
    (budget for promoting $7.21 $31.91 +$24.70
    page)

    Reach
    (total number of people 2,584 6,942 +4,358
    who see content)

    Impressions
    (number of times 2,613 9,652 +7,039
    content is displayed)

    Actions of Page
    (number of clicks to 56 61 +5
    Page contact
    information)

    Page Views
    (number of times a page 127 771 +644
    profile is viewed)
    Website General Data
    Category Before After Difference

    Unique Visitors
    645 691 +46

    Page Views 3,533 4,762 +1229


    Website Form Entries Data
    Category Before After Difference

    More Information
    (form contacting MPP 294 314 +20
    directly)

    Elite Membership
    (requests to join Pottery 16 16 0
    Club Membership)

    Product Information
    (inquiries for purchase) 140 142 +2

    Wholesale
    (using MPP as a 154 163 +9
    distributor)

    Return Policy 2 2 0

    Wedding
    60 62 +2
    (views to registry forms)
    Elations Impact

    Implement a
    Use consistency tips Use the Facebook
    customer
    and hashtags in “promote your page”
    appreciation
    posts tool
    campaign

    Less necessary
    MPP edited and
    Increased the by the time
    lengthened
    reach material was
    posts
    created

    MPP was
    Used Few graphics
    posting other
    sporadically used
    material

    MPP made
    Did not use
    decisions about
    hashtags
    “deals”
    Facebook Post #1
    Suggested Post:

    Date: November 15, 2017

    Caption:

    “You’ve heard right! Our new


    building is open for business! We
    are so excited to share our new
    developments with you-- stop in
    TODAY to see our newest
    addition. We have thousands of
    shapes and new pieces and an
    entirely new layout that you are
    sure to love!”
    Facebook Post #2
    Suggested Post:

    Date: November 19, 2017

    Caption:

    “This Thanksgiving season, I am


    thankful for our new building
    opening and the loyal fans who
    have supported us along the way! I
    love sharing my passion for Polish
    pottery with all of my customers.
    Will you join us on November 24th-
    26th to pick up a piece you are
    thankful for?”
    Facebook Post #3
    Suggested Post:

    Date: November 21, 2017 and


    November 24, 2017

    Caption:

    “Black Friday will be here before


    you know it! Add More Polish
    Pottery onto your list of stores to
    visit and check out the bonus buys
    all weekend. We have amazing gift
    options for all ages!”
    Facebook Post #4
    Suggested Post:

    Date: November 23, 2017 or


    November 22, 2017

    Caption:

    “I have been thankful for our loyal


    customers who allowed me to grow
    my business and my dream! I
    have loved getting to know my
    fellow Polish pottery fans and I am
    so excited to see even more join
    us with the completion of our new
    building. I hope I will see you all
    over Black Friday weekend for
    your first visit to the new shop!”
    Facebook Post #5
    Suggested Post:

    Date: December 1, 2017 for


    December 3, 2017 event

    Caption:

    “We appreciate YOU! Please join


    us for a special Facebook Live
    video event. Help us show our
    appreciation for your loyalty
    throughout the years!”
    Unused Facebook Posts
    Thank you!

    Any questions?

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