PRESENTED BY

MISS .ITISHREE NAYAK

MITM
CONTENT
1.what is csr activity ?
2.need of csr activity ?
3.what is mca & its contribution towards csr ?
4.csr report of ITC
5. Conclusion
what is Corporate Social Responsibility ?

 Corporate Social Responsibility is a management concept

whereby companies integrate social and environmental
concerns in their business operations and interactions with
their stakeholders. CSR is generally understood as being the
way through which a company achieves a balance of
economic, environmental and social imperatives (“Triple-
Bottom-Line- Approach”), while at the same time addressing
the expectations of shareholders and stakeholders. In this
sense it is important to draw a distinction between CSR,
which can be a strategic business management concept, and
charity, sponsorships or philanthropy. Even though the latter
can also make a valuable contribution to poverty reduction,
will directly enhance the reputation of a company and
strengthen its brand, the concept of CSR clearly goes beyond
that.
 Need of Corporate Social Responsibility ?
 The term corporate social responsibility gives a chance to all the employees of an organization to
contribute towards the society, environment, country and so on. We all live for ourselves but trust
me living for others and doing something for them is a different feeling altogether. Bringing a smile to
people’s life just because your organization has pledged to educate the poor children of a particular
village not only gives a sense of inner satisfaction but also pride and contentment. One should never
forget the importance of society and environment in our lives. It is indeed high time when we also start
thinking about people around us who are less privileged and fortunate than us. Corporate social
responsibility gives an opportunity to organizations to work towards the betterment of the society and
make it a better place to live.
 Corporate social responsibility goes a long way in creating a positive word of mouth for the
organization on the whole. Doing something for your society, stake holders, customers would not only
take your business to a higher level but also ensure long term growth and success. Corporate social
responsibility plays a crucial role in making your brand popular not only among your competitors but also
media, other organizations and most importantly people who are your direct customers. People develop a
positive feeling for a brand which takes the initiative of educating poor children, planting more trees for a
greener environment, bringing electricity to a village, providing employment to people and so on. You
really do not have to invest much in corporate social responsibility activities. Do not undertake CSR
activities only to gain publicity but because you believe in the cause. There are many organizations which
tap remote villages, some of which are even unheard as an initiative of corporate social responsibility.
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 Corporate social responsibility also gives employees a feeling of
unparalleled happiness. Believe me, employees take pride in educating
poor people or children who cannot afford to go to regular schools and
receive formal education. CSR activities strengthen the bond among
employees. People develop a habit of working together as a single unit to help
others.Infact they start enjoying work together and also become good friends in
due course of time. They also develop a sense of loyalty and attachment
towards their organization which is at least thinking for the society. Who does
not like to work with an organization where management is kind enough to
take out time for the society and contribute in their own small way? Ask
yourselves, when is the last time you did something for your society, customers,
stake holders or environment? Corporate social responsibility also goes a long
way in building a positive image of the brand. Trust me, your brand becomes a
“common man’s brand”. People start believing in the brand and nothing can
help you more than your customers trusting you and your brand. Positive word
of mouth eventually helps to generate more revenues for the organization.
 In today’s scenario of cut throat competition, everyone is so occupied in
chasing targets and handling the pressure at workplace that we actually forget
that there is a world around us as well. Have you ever thought about those who
can’t even afford proper meal twice a day? If you can take some time out of your
busy schedule, please try to visit a village once. You would be surprised to see
how people manage their lives there. Corporate social responsibility in a way
also plays a crucial role in the progress of the society, which would at the end of
the day benefit us only.
 What is Ministry of Corporate Affairs & its contribution
 The Ministry is primarily concerned with administration of the Companies
Act 2013, the Companies Act 1956, the Limited Liability Partnership Act,
2008 & other allied Acts and rules & regulations framed there-under mainly
for regulating the functioning of the corporate sector in accordance with
law.
 The Ministry is also responsible for administering the Competition Act,
2002 to prevent practices having adverse effect on competition, to promote
and sustain competition in markets, to protect the interests of consumers
through the commission set up under the Act.
 Besides, it exercises supervision over the three professional bodies,
namely, Institute of Chartered Accountants of India(ICAI), Institute of
Company Secretaries of India(ICSI) and the Institute of Cost Accountants
of India (ICAI) which are constituted under three separate Acts of the
Parliament for proper and orderly growth of the professions concerned.
 The Ministry also has the responsibility of carrying out the functions of the
Central Government relating to administration of Partnership Act, 1932, the
Companies (Donations to National Funds) Act, 1951 and Societies
Registration Act, 1980.
 CSR report of ITC
 ITC’s overarching aspiration to create large scale societal value while
simultaneously deliver shareholder value is manifest in the Company’s
strategy to enhance the competitiveness of its value chains which encompass
the disadvantaged sections of society.
 In pursuance of the Company’s policy on Corporate Social Responsibility
(ITC’s CSR Policy detailed in the Policies & Guidelines section of this
Report), ITC has crafted innovative business models that create larger and
enduring value by not only generating new sources of competitive advantage
for its businesses, but also in the process augmenting natural capital and
sustainable livelihoods for the nation.
 Rs. Crores 2010-112011-122012-13Corporate Social Responsibility
spends*456282Average Profit After Taxes for three immediately preceding
Financial Years (FYs)3,4824,1045,070CSR spends as a % of Average Profit
After Taxes for three immediately preceding FYs1.29%1.51%1.62%*The
definition of CSR has been aligned with the activities specified in Schedule
VII of the Companies Bill 2012. Previous years’ figures have also been
realigned to correspond with the current year’s disclosures.Contribution to
Provident and Other Funds
 Various CSR Activities
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 Eradication of hunger and povertyCrop productivity

improvementLivestock/Dairy developmentCreation of
sustainable livelihoods for the poorPromotion of
EducationPromotion of EducationPromoting Gender
Equality & Empowering WomenPromotion of women-based
micro enterprisesReducing child mortality & improving
maternal healthBasic hygiene and sanitation improvement
initiativesCombating diseasesHealth centres and
campsEnsuring Environmental SustainabilitySocial and
Farm ForestrySoil and Moisture ConservationSolid Waste
ManagementPromotion of sustainable business
practicesEmployment enhancing vocational
skillsVocational/skills developmentSocial Business
InitiativesFarmer Knowledge empowerment through IT-
enablementOthersPromotion of Art and Culture

 Conclusion
 1. CSR expenditure will include all expenditure, direct
and indirect, incurred by the Company on CSR
Programmes undertaken in accordance with the
approved CSR Plan. Moreover, any surplus arising from
any CSR Programmes shall be used for CSR.
Accordingly, any income arising from CSR Programmes
will be netted off from the CSR expenditure and such net
amount will be reported as CSR expenditure. 2. The
Company will strive to progressively spend upto 2% of
the average profits of the Company for the previous three
financial years on the CSR programs / activities, taking
into account the available financial resources, liquidity
conditions and other relevant factors from time to time.