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History
Allen Solly was founded in 1744 by a company
called William Hollin and Co Ltd. The brand
was purchased some time in the 90's by a new
company called Madura Garments .
Aditya Birla Nuvo acquired Madura Garments
in 2000 to enter the branded garments
business. Has brands such as Louis Philippe,
Van Heusen, Peter England, Allen Solly, SF
Jeans among others and also a global supplier
to global buyers such as Marks & Spencer’s,
Polo etc.

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Vision

“Lighten up the workplace through a whole

new range of preppy work casuals in bold
colours, innovative fabric and young fits.”

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This was the time when workplace formals
were clouded with greys and whites…..we
couldn’t stand it. So we decided to shake things
up, add a little color and not apologize forit.
Allen Solly

And with this -

journe
y Begins… 4
When everyone wore Grey,
Yellow
They gave them,

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Video Place Holder

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They wore Yellow, and they
gave them HAWAIIAN

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When they wore
HAWAIIAN ,

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They gave them
Uncrushables

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When they loved there
Men’s Wear

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They gave them
Women's wear

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 When they wore it to
work,
Allen Solly wore it on the
RAMP

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When the show
was over

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They gave Prodigy to the
world

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And changed it all with
YOUTH

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 Allen Solly.
From Friday Dressing to
now.
Always Ahead. Always
Unexpected.

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Product
GARMENTS ACCESSORIES
 Shirts  Belts
 Trousers  Ties
 Denims  Portfolio Bag
 T-Shirts  Hand Bags
 Suits  Handkerchief
 Shorts  Socks
 Skirts  Cufflinks
 Capris
 Jeggings

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Innovative Ideas
• They were first to spot the need of casual
work wear for young professionals.

• They entered the market with a bloc buster

concept of FRIDAYDRESSING

• They used unconventional shades of beige

and tan and used fabrics like KHAKI in shirts
and trousers, which became a instant hit.

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Innovative Ideas

ALLEN SOLLY Identified the demand for

different size of trousers for women and
launched their exclusive women wear and it
was well accepted by the target

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Innovative Branding/Marketing

• Corporate Collaboration Program

• Pre-Friday Launches
• Online Promotion
• Telecommunication Promotion
• Print Media Promotion

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Innovative Branding/Marketing

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Innovative Branding/Marketing

Even an Innovative website..

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Innovative Branding/Marketing

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Innovative Branding/Marketing

And innovative store launch

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Innovative Branding/Marketing

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Marketing Strategies

Special Privileges are given *MY SOLLY*

members, which are:
• Get an enrollment discount.
• Special B’DAYgifts andbonuses.
• Attend specially hosted ALLENSOLLYevents
by invitations.
• Free garment pick and drop services

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Marketing Strategies

Video Place Holder

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Marketing Strategies

• Special Privileges are given *MY SOLLY*

members, which are:
• Get an enrollment discount.
• Special B’DAYgifts andbonuses.
• Attend specially hosted ALLENSOLLYevents
by invitations.
• Free garment pick and drop services

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“Innovative” product + Idea + Marketing +
Strategies = appreciation and award

Most Admired Brand - Womens Wear IFA

2004 & 2005 & 2007

Most Admired Brand – Trousers IFA 2005

Most Admired Brand - Smart Casuals IFA

2006

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Future Prospects

For Allen Solly, the company registered sales of

Rs500 crore at retail price for the year ended
March 2011.
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“In the next three years, we are targeting to
double Allen Solly brand's revenue with a
CAGRof 30%,"
Allen Solly Brand Head Sooraj Bhattold PTI.

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Competitor

• UNITED COLORSOF BENETTON.

• BLACKBERRY.
• COLORPLUS.

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