Chapter-6

Framework for Integrating IS

Strategies With Business
Strategies
 Presented By The Tycoons
Group Members-
• Abdullah Al Zubaer (08-031)
• Mohammad Borhan Uddin (08-024)
• Md. Sumon Mia (08-040)
• Nasim Ahmed (08-067)
• Abdul Hamid( 08-094)
 Reasons For Planning A Framework
A framework or a methodology?
A methodology will contain four elements-
1. Structure
2. Definition of technique
3. Advice on how to manage the quality of the
results
4. Tools to automate the process
Alternative Classifications Of Planning
Frameworks
Classified by the intention/effect of the
framework
-Business impacting
-Business aligning
Classified by the nature of the planning
environment
-Socio-technical
-developmental
Alternative Classifications Of Planning
Frameworks (Continued)….
Classified by the nature of planning process:

-Top-down
-Bottom-up
-Innovative
-Eclectic
 Top-down Aligning Of IS And Business
Strategies
• Low cost tends to:
• Differentiation tends to:
• Focus/niche tends to:
IS needs to be sensitive to the fact that different
management styles are needed to reflect the following
segments:
1.Strategic segment
2.Support segment
3.Factory segment
4.Turn around segment
Top-down Aligning Of IS And Business
Strategies(continued)….
Ward’s explicitly business aligning approach is
fundamentally a top-down one, though it is tempered
by an awareness of infrastructure issues; this
awareness is reflected in the assessment of IS
maturity.

1.Analyze the strategic business importance

2.Analyze the IS strategy options
3.Manage the evolving portfolio in direct proportion to
business value and technical peculiarities
Top-down Aligning Of IS And Business
Strategies(continued)….
Many organization are familiar with these
tools since they form almost standards of IS
strategic analysis. The clear pattern of:
-Document symptoms
-Make a diagnosis
-Read off a cure
 Eclectic, Aligning And Impacting
Planning Process
Earl suggest that ideas developed when assessing the
impact of IS upon an organization and its industry can
be used to identify three ways in which IS may be
strategic for them.
• As a means of delivering product or service
• Business strategies depend upon IT to implementation
• IS provides new strategic opportunities
Earl also suggest three approaches. That are:
• Top-down
• Bottom-up
• Inside-out
 Eclectic, Aligning and Impacting
Planning Process
• Strategic importance of IS and infrastructure led
bottom up planning process
-for example, banks and financial service
• Strategic importance of IS and business led top
down planning process
-for example, automotive industry
• Strategic importance of IS and mixed, eclectic
planning process