DOMINO’S SIZZLES

WITH PIZZA TRACKER

1 5/11/2018
Contents
2
– Overview of Case Study
– History
– Pizza Business
– Technology
– MIS
– Interactive session (Q&A)

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Overview of Case Study
3
– Home delivery pizza chain
– Innovation in business
– TPS-Pizza Tracker
– Foundation and progress
– Competitors- Pizza Hut, Papa John’s, Little Caesar
– Point of sale system, In 2003 Pulse
– Pulse Of evolution
– Pizza Hut, Papa John’s also have online ordering system

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 HISTORY 4
– Founded in 1960 by Tom Monaghan.
– Second-largest Pizza chain in the United States.
– about 9,000 stores located in all 50 U.S states and franchised stores in
60 countries.
– Approximately 180,000 worldwide franchise and corporate team
members located in over 70 markets.

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 MARKET STRATEGIES
Vision 5
Number 1 in pizza Market.
Number 1 in people(Customer Services)

Mission
Sell more pizza, have more fun

Goal
Customer for life
Increase no customer

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 Why feel to Change
6
– Innovate to their business strategies
– Renovating its in store Transaction processing System
– Providing other useful services (e.g. Pizza Tracker)
– Improving ingredients and freshness
– In 2009 , domino’s had $1.5 billion sales and earned $80 million in profit

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Technology
7
– Point-of-sale System
– Pulse
– Pulse Evolution
– Pizza Tracker
– Online polling System

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Point of sale System
8
– Captures purchase and payment data at a physical location
– Goods and Services are bought and sold
– Computer, automated cash registers, scanners or other
digital devices

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 Pulse
9
– Which improve customer service, reduced mistakes,
shorter training times
– Pulse performs some functions-

 touch screen interface

 maintaining sales figures
 Compiling customer information
Delivery driver routing system
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Pulse Evolution 10
– Use thin-client model
– Collect data and send them over the internet
– State of the art online ordering system which includes pizza tracker
– Allows customers to watch a simulated photographic version
– Customize pizza size, sauces and toppings

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Pizza Tracker
11
– Displays a horizontal bar that tracks an order’s progress
graphically
– Available on all online & mobile ordering systems
– Mobile Applications.

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Pizza Tracker
12

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 Management Information System
13
– Processing Support System

–Point-of-sale system
– Pulse
– Decision Support System

– Online polling system

– Feedback Support System

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Q & A Session 14

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