SPENGA-

Mokena, Illinois

By: Anna Helmin

 SPENGA, Mokena

Owners- Dan, Roger,

Amy, Heather

GM- Anthony Billing Department-

Nancy

Part Time Part Time Part Time

Part Time Part Time Part Time Manager- Manager- Manager-
Manager- Anna Manager- Eileen Manager- LC Jade Teagan Kiera
 SPENGA’s Mission Statement
• Unlike any studio of its kind, SPENGA combines
three essential elements of fitness to create
what’s simply known as the best workout ever
designed to improve endurance, strength, and
flexibility in just one hour.
 My Mission Statement
• My mission statement is to serve as an
organized leader by following ethical morals
and values in the fitness field. I plan on doing
this by leading by example, making ethical and
moral decisions, being proactive, and
staying organized.
 About Us
• There is no shortage of places to work out, but there is no
where like SPENGA. Created to fill a void in the fitness
market, SPENGA is the only studio of its kind. Designed to
improve endurance, strength and flexibility in just one hour,
SPENGA offers an unparalleled fitness experience.
• Backed by the expertise of industry-leading fitness
professionals, SPENGA incorporates the most efficient,
effective and up-to-date exercise concepts. The goal? To help
members achieve their fittest selves without having to go to
three different places to find it. For that reason, every
workout is adaptable to multiple fitness levels.
• Discover the SPENGA experience for yourself by visiting one
of our invigorating, multisensory studios. We promise you’ll
leave feeling strong, energized and revitalized.
 About Us

• http://spenga.com/the-workout/our-
philosophy/
• http://spenga.com/us/
 Marketing Campaign:
“Hustle for that Muscle”
• Objective: To make membership sales at SPENGA increase.
• Marketing plan: Advertised on Facebook, Instagram, Twitter, direct
mail flyers, Email campaigns, and ads on the internet. Advertising
on social media will help this campaign reach out to many new
clients, but especially young adults/students. It will also allow new
clients to easily purchase the promotion online. Ads on the
internet will help catch fitness lovers attention, especially that the
cost of $14 will be highlighted.
• Promotional plan: During the month of February, offer 14
consecutive days of SPENGA for $14. If they decide to join for a
monthly membership during those 2 weeks, offer them another 14
days for free of unlimited classes before they get billed their first
monthly payment. If they do not join in the 14 days for $14, then
they do not receive 14 free days before their monthly payment if
they decide to join at a later date.
• Give all members who join for a monthly membership a free
SPENGA towel.
 Marketing Campaign:
“Hustle for that Muscle”
 Marketing Campaign:
“Spring Ahead Package Sale”
• Objective: To acquire more members by targeting the
ones who cannot do a monthly membership.
• Marketing plan: Advertised on Facebook, Instagram,
Twitter, direct mail flyers to previous package users,
Email campaigns, and ads on the internet. Social media
will help spread the word, especially to people who
cannot afford or do not have time for a monthly
membership. Sending an email campaign will target
previous package users to let them know about an
awesome special and get them hooked.
• Promotional plan: During the months of March and
April, if you buy 10 SPENGA sessions, you get 5 free. Can
purchase as many bulks of 10 as desired.
 Marketing Campaign:
“Spring Ahead Package Sale”
 Online Marketing Campaign:
“Best. Workout. Ever.”
• https://www.youtube.com/watch?v=AKpD4HG94O4
• Objective: Bring more awareness about what SPENGA is
to the community.
• Marketing plan: Facebook, Twitter, Instagram, YouTube,
Google, and www.spenga.com. By having a short video
physically showing what a SPENGA session can look like,
it will make it clear to aspiring prospects so there is no
confusions about what a SPENGA session consists of.
Some people need to see what they are signing up for.
• Promotional Plan: 24/7 year round video showing what
a SPENGA session can look like
2018 SPENGA & TRX Sponsorship
Proposal
 The Community of SPENGA
• Unlike any studio of its kind, SPENGA
combines three essential elements of
fitness to create what’s simply known as
the best workout ever

• Our unique studio fills a gap in the fitness

market and delivers cardiovascular,
strength, and flexibility training in every
session

• SPENGA is a community of like-minded

individuals all looking to make the most
out od their lives and their workouts

• Every time you step into our studio, we

guarantee we’ll be there cheering you on
because when you are your happiest,
healthiest self – everyone wins
 SPENGA
• First studio opened in July 2015 in
Mokena, Illinois

• One hour long group fitness class: 20

minutes of stationary spin, 20 minutes
of H.I.T.T. strength style training,
followed by 20 minutes of yoga

• Became a franchise in 2016

• Sold over 50 locations across the
United States and counting

• Various strength equipment is used

during 9-12 classes a day at each studio
• Classes can hold up to 27 clients

• Easily accessible with parking lot

 Utilize Shared Values to Achieve One
Goal
• It is for everybody
• TRX and SPENGA both help you
move better, feel better, and live
better

• It’s simple
• TRX and SPENGA both combine
elements together to make it easier
on the user

• It’s proven effective

• Burns fat
• It’s community
• It’s innovative
 Branding
• All TRX equipment will be used in
each SPENGA studio

• Full page color program ads when

a new member joins

• TRX athletic clothing sold in retail

• SPENGA and TRX collaboration

athletic clothing sold in retail

• Creation of LED message on

www.spenga.com
 TRX and Community Events
• TRX will also be the
presenting sponsor of
local initiatives and
fundraisers

• Some of these events

include Healthy Nation
Catering, Breast Cancer
Awareness, local
Intermediate and
Elementary Schools, New
Lenox Ladies Night Out,
Anniversary Celebrations,
and Integrated Physical
Medicine
 Enjoy SPENGA Hospitality
• Free SPENGA sessions at any
location

• Use sessions to:

 Reward current employees
 Show value to clients
 Network with potential clients
 Personal use

 5 gift cards are donated from

each SPENGA location
throughout the year to charity
of choice
 SPENGA and TRX Partnership
Marketing elements
In studio awareness and branding:
• All TRX equipment
• Program AD
• Athletic Apparel
• LED digital ad on website

Community: Hospitality:
• Local initiatives and • Free sessions
fundraisers • Donation to
• Charity walks charity
• Local flyers
Price Proposal

4 years: $300K
($75K a year)
 Contact
Anna Helmin
Assistant Marketing Director of SPENGA
ahelmin@spenga.com
(312) 453-8734
 Sponsorship 10 Questions
1. What is your companies main objective?
2. What do you expect out of SPENGA?
3. What do you want as a result of this sponsorship?
4. Do you have any current sponsorships?
5. Why do you want a sponsorship with SPENGA?
6. What is your main concern with considering SPENGA as a
sponsor?
7. Have you ever sponsored with any other brands in the
past years?
8. What ideas do you have in mind for TRX and SPENGA?
9. What is TRX’s mission statement?
10. How long are you looking to do a sponsorship contract?
 Community Relations Program:
SPENGA Charity Ride For Good Sports
 Good Sports
• Good Sports is able to provide a
diverse range of sporting
equipment, footwear and apparel
to many different community
organizations on a year-round
basis
• The equipment they are able to
distribute is determined by the
type of donations they receive
from supporters
• Why? Because youth sports
participation rates have been in a
steady decline across the nation
over the past decade which
means childhood obesity rates
have been increasing rapidly
 SPENGA Charity Ride For Good Sports
• Join the Chicago Young Professionals Board at SPENGA in
Mokena for a charity ride to benefit Good Sports. SPENGA
is fitness studio consisting of a hour long group fitness
class: 20 minutes of spin, 20 minutes of H.I.T.T. strength
style training, followed by 20 minutes of yoga. For this
event, SPENGA will host a 45-minute charity RIDE only
class. From inspirational instructors, to epic spaces and
rocking music, riders can let loose, clear their heads and
empower themselves with strength that lasts beyond the
studio walls. So sign up for a bike, spin away and help us
get more kids in the game all while getting in a great
workout!
SPENGA Charity Ride For Good Sports

Event Details:

Date: June 15th, 2018

Time: 2:00pm-2:45pm *please note that riders must arrive

between 1:30-1:45pm*

Cost: $45
Location: SPENGA
19626 Lagrange Road
Mokena, IL 60448
SPENGA Charity Ride For Good Sports
 Membership Sales

Unlimited Sessions $139 a month

Approx.. $10 per session

8 Sessions a Month $119 a month

Approx.. $15 per session

4 Sessions a Month $69 a month

Approx.. $17 per session
Package Sales

30 Pack $525
Approx.. $17 per session

20 Pack $375
Approx.. $18 per session

10 Pack $199
Approx.. $19 per session
 Drop In Fees

FIRST SESSION IS FREE

Non-member drop in fee: $30

Member drop in fee: $15

 12-Hour Cancellation Policy
• Members on any monthly membership are
charged $10 if they cancel for a class within
the 12 hour window of when their class begins
and/or if they do not show up for class.
 Staying Hydrated
Buy yours NOW!

SPENGA h2go water SPENGA mantra BPA-

bottle: free water bottle:
$30 $6

Fill up in the
lobby with
our chilled
and filtered
water!
 Overall Risk Management Plan
1. Post signage in every area in the facility in which members may be exposed to an
increased risk of injury or jeopardized health.
2. Make sure that every prospect completes a waiver-and-release before engaging in
physical activity.
3. Have a written emergency response system in place with policies and procedures.
4. Have an AED and first aid kit located within a 1.5-minute walk.
5. A skills review, practice sessions, and a practice drill with the AED shall be conducted
every 6 months minimum.
6. Have an incident report process in place.
7. Ensure that all employees have the proper qualifications and experience to safely
and effectively perform the responsibilities of their job.
8. Establish a preventive maintenance program for the studio’s equipment.
9. Have a properly documented, Occupational Safety and Health Administration
compliant system in place for the handling of hazardous materials and bodily fluids.
10. Ensure that all employees know what to do in the event of specific emergencies.
 Tornado Risk Management Plan
 Be prepared by continuously by planning, equipping, training, and exercising.
• Tornado Watch- Be ready to act quickly, take shelter, and check supply kits. Monitor radio and
news stations for more information.
• Tornado Warning- Imminent threat. Take shelter immediately.

1. Ensure that all employees know what to do in the event of an emergency.

2. Assign specific duties to workers in advance; create checklists for each specific responsibility and
have the checklists available.
3. Keep emergency supply kits in shelter locations at all times.
4. Have an alarm system established to sound to warn workers and members of weather
emergencies (test the alarm frequently).
5. Account for workers, prospects, and members as they arrive in the shelter (take a head count).
6. Monitor radio and news stations to stay updated while in shelter before taking further action.

SHELTERS:
-2 storage rooms
-2 bathrooms
-Yoga room in studio
 Fire Risk Management Plan
 Be prepared by continuously by planning, equipping, training, and exercising.
Inside fire:
1. Ensure that all employees know what to do in the event of an emergency.
2. Assign specific duties to workers in advance; create checklists for each specific responsibility and
have the checklists available.
3. Sound the alarm and call 9-1-1.
4. Feel the door or doorknob with the back of your hand. If it feels hot, do not open it.
5. Quickly and safely help anyone inside the studio evacuate outside if it does not jeopardize your own
life.
6. Account for workers, prospects, and members as they arrive to the shelter outside (take a head
count).
7. Close doors on the way out to trap the fire and slow its progress.
8. Wait for fire fighters to come.

Outside fire:
1. Ensure that all employees know what to do in the event of an emergency.
2. Assign specific duties to workers in advance; create checklists for each specific responsibility and
have the checklists available.
3. Call 9-1-1.
4. Stay inside and do not evacuate until the police show up and tell you what to do, unless the fire is
spreading to the studio (in that case, follow inside fire plan).
 Incident Risk Management Plan
 Be prepared by continuously by planning, equipping, training, and exercising.
• If an incident occurs, attend to those involved to ensure there are no injuries.
• Complete an incident report. This report should at least include:
a. Names and contact information of the reporter and witnesses
b. A detailed description of the incident
c. Recommendations to prevent similar incidents in the future
• Contact your insurance representative for advice on whether the incident should be
reported to your insurer. Incidents are often reported even if a claim may not come
out of them.
• Keep the incident report on file:
a. Documentation should be kept for as long as necessary to defend against
potential claims. The length of time that legal action may be taken is called the
statute of limitations.
• Review the incident report to determine the cause of the incident and any loss
prevention measures that could be implemented
 Anna Helmin
Manager/Group Fitness Instructor
Work email: ahelmin@spengamokena.com
School email: annathelmin@lewisu.edu