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1. Objectives are the desired results or outcomes that are to be accomplished during a planned period to help achieve an organization's mission.
2. Objectives should be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) and can be strategic, tactical, or operational.
3. A strategy is a thoughtfully constructed plan to achieve objectives and an organization's mission through schemes, plans, and courses of action.
1. Objectives are the desired results or outcomes that are to be accomplished during a planned period to help achieve an organization's mission.
2. Objectives should be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) and can be strategic, tactical, or operational.
3. A strategy is a thoughtfully constructed plan to achieve objectives and an organization's mission through schemes, plans, and courses of action.
1. Objectives are the desired results or outcomes that are to be accomplished during a planned period to help achieve an organization's mission.
2. Objectives should be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) and can be strategic, tactical, or operational.
3. A strategy is a thoughtfully constructed plan to achieve objectives and an organization's mission through schemes, plans, and courses of action.
UNIT1 Objectives • Mission is the biggest and most important thing to be accomplished. It is our reason for existence.
Mission Objectives are the desired results or
outcomes that are to be accomplished during planned period.
Objectives may be:
1. Strategic objectives 2. Tactical objectives 3. Operational objectives Objective setting • Objectives are the prime drivers of a Company for its performance & results, and therefore these should be set after careful thought & deliberation. • It is the end result/end point, something that you aim for, & try to reach.
• Objectives should be expressed in SMART terms.
Mission vs. objectives Mission Objectives • Objectives are more focussed & • The mission of an organization is a specific and have a clear time very big, long-term end-result & is frame or period during which they more generalized. should be fulfilled.
• Mission statements r qualitative
• Objectives are quantative. • Mission is described more in terms • Objectives should be measurable in of non-financial achievements such as terms of results like %of profit markets served, technology used, etc . growth, etc. • Objectives should follow from the • First mission statements are framed mission statements. & objectives are derived from it. • Objectives focus more on near • Missions have a more long term future future or present short term orientation than objectives. scenarios. • Mission is bigger than objectives • Objectives are smaller than a mission. • There is usually only one mission. • There can be many objectives in order to achieve a mission. Objectives strategy • Strategy is a thoughtfully constructed plan how to achieve the mission & objectives. • We often talk about people who are good strategists. These are people who excel at devising schemes and plans and courses of action to achieve the desired result. • As you advance in the ranks of account management you move from being more of a “doer” (execution, tactics) to being more of a “thinker” (developing strategies to achieve objectives and solve problems). • Mission - To make the XYZ company largest seller of premium candy
• Objectives/Goals - Achieve share of market
leadership in the premium candy segment. - Be known as the most expensive candy, but worth it.
• Strategy - Convince consumers that XYZ candy is the
best premium candy by using high-end celebrity endorsers.