Documente Academic
Documente Profesional
Documente Cultură
S
What we learn
S 7Ms
S Appeals
S Rational
S Emotional
Consumption of Milk going
down
Solution
7Ms
7M Framework
Mission and Message (Rational
Appeal)
S Think
S Feel
S Do
What are we influencing
Rational Appeal-
Demonstration
Demonstration
S Effective when
S Product has many features that needs to be explained to the
audience
Rational Appeal- Spokesperson
Spokesperson
S Effective when
S Brand already has awareness
S Connects well with the spokesperson
Spokesperson-Using cartoon
Character
Testimonials
Testimonials
S Effective when
S Product is used for longer period of time
S First time buyers
S Uncertain consumption costs
S High exit costs
S Eg schools, colleges, electronic devices
S Hotels
S Tripadviser
Comparison
Risky move
Emotional Appeal
Fear and Humor- Emotional
Appeal
Humor
Emotional Appeal
Emotional Appeal
Money
Percentage of sales