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Strategic Alliances
Cross-licensing of proprietary technology
Sharing of production facilities
Co-funding of research projects
Marketing of each other’s products using
existing distribution networks
Joint Venture (JV)
Firms Share Management
One Firm Takes Responsibility
Independent Managers Are Hired
Chapter 13-2
International Corporate Cooperation
(Cont.)
Chapter 13-3
Benefits of Strategic Alliances
Chapter 13-4
Ease of Market Entry
Chapter 13-5
Shared Risk
Strategic Alliances
Reduce/Control Risks
Chapter 13-6
Shared Knowledge and Expertise
Strategic Alliances
Chapter 13-7
Synergy and Competitive Advantage
Market Entry
Risk Sharing
Learning Potential
Chapter 13-8
Scope of Strategic Alliances
Chapter 13-9
Comprehensive Alliances
R&D
Design
Comprehensive
Production
Alliances
Marketing
Distribution
Chapter 13-10
Functional Alliances
Production Alliances
Marketing Alliances
Financial Alliances
R&D Alliances
Chapter 13-11
Implementation of Strategic Alliances
Selection of Partners
Form of Ownership
Joint Management Considerations
Chapter 13-12
Selection of Partners
Chapter 13-13
Forms of Ownership
Corporate Limited
Form Partnership
Chapter 13-14
Forms of Ownership:
Public-Private Venture
OPPORTUNITIES CHALLENGES
Chapter 13-15
Joint Management Considerations
Chapter 13-16
Pitfalls of Strategic Alliances
Chapter 13-17