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Aspects of Strategy
Chapter 11
Learning Objectives
Upon completion of this chapter, you will:
Environment)
(Employee)
Stakeholder
Follower
(Customer in
service transaction)
Leader
The Visioning Process
A Search for emerging patterns Exploring change:
•Environmental scanning •Visioning process
of change • Intelligence systems •Trend analysis
An examination of the remote, task and •Causal models •Prediction
functional environments •Foreseeing •Brainstorming
Exploring the body of knowledge •Synthesizing
Understand forces:
Identification of •Describe forces
key forces driving change •Estimate timing and evolution
•Determine range of intensity
•Estimate probabilities of occurrence
•Estimate strength
Impact on stakeholders:
Impact analysis •Impact assessment
•Opportunity analysis
•Problem identification
•Risk analysis
•Matrix assessment
•Scenarios
9 Why are members of an organization unable to agree on the urgency for change?
• They feel quite comfortable with themselves.
• They feel that "if it isn't broken, don't fix it."
• They do not want to take the challenge.
• All of the above
Questions
10 Which of the actions below would be difficult for a change agent to perform?
•
• Remove others' doubts and uncertainties.
• Have strong conceptual and perceptual skills.
• Communicate effectively and bring individuals to action.
• Keep the status quo thinking and cry out "it wouldn't work."