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ENT 600
HS244/7C
2200000
Number of population
2100000
2000000
1900000
1800000
1700000
1600000
2016 2017 2018 2019
Year
COMPETITORS/ COMPETITION
• Other businesses that provide similar, substitute or alternative
products or services to the same group of customer – target
market (Zanariah,2017)
LIFTWARE SPOON
STEADY SPOON
GYENNO SPOON
LIFTWARE SPOON
COMPARISON DESCRIPTIONS
MATERIALS Plastic and metals
WEIGHT 90.72 grams
PRICE $199 (RM 812.31)
TIMING/ Battery – 1 hour of continuous use ( 3 meals)
SUSTAINABILITY on single charge
SERVICE 1 year warranty
WARANTIES
QUALITY Good quality
PERFORMANCE 70% tremor cancellation
DELIVERY Free shipping on eligible orders
LIFTWARE SPOON
STRENGTHS WEAKNESSES
• Smart Technology using Active •Not known
Cancellation of Tremors (ACT) dishwasher safe
•Detect intended movement changes in •Separately selling
3Dimensions multiple utensils
•Adaptive feature with motion stabilizing •Expensive and less
•Equipped with advanced sensors, motors affordable
and onboard computer work
•Multiple utensil attachments including
soup spoon, everyday spoon and fork
GYENNO SPOON
COMPARISON DESCRIPTIONS
MATERIALS Tritan™ covering, BPA – free,
Medical grade silicone , anti-bacterial
WEIGHT 130 grams
PRICE $179 (RM 730.67)
TIMING/ Max use- 180 minutes, replaceable battery
SUSTAINABILITY
designed
SERVICE 1 year warranty for intelligent charging storage
WARANTIES box and handle spoon, 6 months warranty
accessory battery
QUALITY Excellent quality
PERFORMANCE 85% tremor cancellation
DELIVERY Free shipping on eligible orders
GYENNO SPOON
STRENGTHS WEAKNESSES
• Intelligent high-speed control system to •Not
distinguish between hand motions and microwaveable
unconscious tremors •Separately selling
•Hand tremors data saved and send to multiple utensils
cloud to improve device performance •Expensive and less
•Large handle for easier grip affordable
•Anti-bacterial material for hygiene &
safety use
•Easy use with on and off button
•Automatic sleep mode to save power
consumption
STEADY SPOON
COMPARISON DESCRIPTIONS
MATERIALS BPA, Phtalates and Latex free
WEIGHT 227 grams
PRICE $ 60 (RM244.82)
TIMING/ Longer use, non battery used
SUSTAINABILITY
SERVICE 2 years warranty for spoon holder and weight
WARANTIES usage
QUALITY fair quality
PERFORMANCE for tremor cancellation, unknown percentage
DELIVERY Free shipping on eligible orders
STEADY SPOON
STRENGTHS WEAKNESSES
• unique counterbalance and •Heavy and less
swiveling head principle system comfortable
•Designed with 3.2 cm diameter •Not
handle for easy grip microwaveable
•Dishwasher safe up to 105oC
AntiVibrator MultiHolder (AVIMH)
STRENGTHS
• Attachable with 4 common types of tools
eating utensils : spoon & fork
personal daycare : toothbrush and shaver
• Combination of active and passive vibration isolation technology
•Specially designed for Parkinson’s Disease (intention tremors)
•Easily replaceable using standard tools
•Lightweight- 130grams
•Large handle- easy grip
•Safe materials- medical graded silicone
•Lithium polymer battery sustainability up to 6-7 years
•Easily rechargeable using USB
•Affordable price : RM200.00
AntiVibrator MultiHolder (AVIMH)
WEAKNESSES
• limited for adult user not for younger age population
•Short battery lifespan – about 2 hours with continuous use
• combine active and passive technology is battery consuming
•Longer use and frequent replacing tools causing the rubber
to loose its elasticity thus less grip
Consumer Trend Canvas
BASIC NEEDS DRIVERS OF CHANGE
•Face many difficulties and challenges in
performing their daily life activities. Most the physician or health care
practitioner is the linkage between the
•For many tremor patients around the tremor patient and this product
world, anti vibration could be one of the
important tools. Raise the awareness among community
regarding tremor problems because it is
•Produce a low-cost device most tremor important to helps patients in needs of early
patients can afford to buy. A portable device management by promote it in through the
could helps increasing their confidence in campaign and social media.
social life.
Increase the quality of health care
management of tremor patient than before
indirectly.
EMERGING CUSTOMERS
EXPECTATION
PRODUCT DESIGN
CONCEPT TESTING
BUILD PROTOTYPE
TEST MARKETING
COMMERCIALIZATION
Problems
From
complaint
observation
Idea generation
Few product
Adapted from quite similar
portable with the
screwdriver concept.
Idea screening
Non-ergonomic
Rubber silicone
handle for hand
tremor
QUESTIONNAIRES
Conclude for
commercialization Comments
PRODUCT DESIGN/FEATURES
INTERIOR
VIEW
Switch on/off
button
•Switch off when
Utensils attachment
not in used will
•Different utensils size can
reduce energy
be attach to this product as
consumption
we used rubber materials
that can be fit to every
utensil.
USB cable
•standard cable
connection interface that
will connect with power
supply
Utensils/ tools
Rubber damper
Simple motor
generation
Silicone tube system
PVC body /
Lithium battery
handler
PROTOTYPE
Connect simple motor generation to battery to
power supply