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TECHNOLOGY ENTREPRENEURSHIP

ENT 600
HS244/7C

Ameera Fatihah bt Mohd Faisal


Nurul Arina bt Hambali
Nurul Izzati bt Majid
INTRODUCTION
• In this project, a portable stabilizing handle for Parkinson’s
disease is designed that also known as Anti-vibration
Multipurpose Holder (AVIMH).
• Essential tremor is one of the neurological symptoms that
arise mainly from Parkinson’s disease that affect
approximately 10 millions of people worldwide that cause
unwanted shaking
• We determined this project as a capability push (technology
driven) because there are many products are being produces
to help people with hand tremor
• The idea generated from patients’ activities during mealtime in
hospital setting during our intern. Other than that, the idea also
was arise from existent product and portable screwdriver that
can fit any type of screw in one holder.
CURENT PROBLEMS & ISSUES
• Most patients experience many difficulties and
challenges in performing daily activities with tremors

• Medication costs average $2,500 (RM10, 250) per person


each year and surgeries can be $100,000 (RM408,500) or
more. Thus, anti vibration tools represent a powerful and
cost effective resource for individuals living with tremor
or Parkinson’s disease(Parkinson Disease Foundation).
• Most of the available device in market are expensive and easy to
break as the material used was sensitive to high impact. The cost
can reached about RM 1,000 and other utensil was sell separately.
• Most of the problems of the above-mentioned devices are either
limited to perform one specific task or are big in size, not flexible
and stationary.
• The aim of this new technology was to develop and design a
tremor suppression system that can be used and portable to use
by tremor patients to perform their daily tasks such as eating,
drinking, shaving and holding toothbrush while brushing their
teeth.
MARKET FEASIBILITY STUDY
Venture Opportunity Screening Analysis (VOSA)
3.5
3
2.5
2
1.5
1
0.5
0
market customer value added product market size
durability potential
Market Driven is in The target customers are the person who
the highest potential suffers from essential tremor and their
primary caregiver.

This product should be recommended by


the doctors or physiotherapist it will help Customers is more
with the patient’s need. likely reachable
AVIMH is portable anti-vibration handler
that can attach 4 types of tool such as
spoon, fork, shaver and toothbrush. There
Value Added is only product that combine with the anti
and passive vibration isolation. The
battery can save up 180 minutes after 3
hours of charging.

Using the medical graded silicone to


coated the body and with Tritan
copolyster than can sustained up to 6-7 Product durability
years. The lithium polymer battery and
motor can be sustained up to 3 years with
1 year of warranty by the supplier.
Market size potential

This product was aimed to the people who are suffering


from essential tremor that mainly come from Parkinson’s
disease. Parkinson’s disease is more common in older
people, it is affecting about 1% of people over the age 60.
In 2017, elderly population had reached 6.2%, thus, the
estimated population of Parkinson’s is 19,840 in Malaysia.
Other than that, it can be used to other related disease
such us nerve injury and cerebellar ataxia.
Parkinson's Disease Population in Malaysia
2300000

2200000
Number of population

2100000

2000000

1900000

1800000

1700000

1600000
2016 2017 2018 2019
Year
COMPETITORS/ COMPETITION
• Other businesses that provide similar, substitute or alternative
products or services to the same group of customer – target
market (Zanariah,2017)

• It is crucial to know the competitors and well-known of their


strength and weaknesses.

• For our target market- Parkinson’s disease patients presents


with tremor problems.

• Competitors with similar target market including Liftware ,


Gyenno and Steady Spoon
COMPARISON AMONG COMPETITORS
IN THE MARKET

LIFTWARE SPOON

STEADY SPOON

GYENNO SPOON
LIFTWARE SPOON
COMPARISON DESCRIPTIONS
MATERIALS Plastic and metals
WEIGHT 90.72 grams
PRICE $199 (RM 812.31)
TIMING/ Battery – 1 hour of continuous use ( 3 meals)
SUSTAINABILITY on single charge
SERVICE 1 year warranty
WARANTIES
QUALITY Good quality
PERFORMANCE 70% tremor cancellation
DELIVERY Free shipping on eligible orders
LIFTWARE SPOON
STRENGTHS WEAKNESSES
• Smart Technology using Active •Not known
Cancellation of Tremors (ACT) dishwasher safe
•Detect intended movement changes in •Separately selling
3Dimensions multiple utensils
•Adaptive feature with motion stabilizing •Expensive and less
•Equipped with advanced sensors, motors affordable
and onboard computer work
•Multiple utensil attachments including
soup spoon, everyday spoon and fork
GYENNO SPOON
COMPARISON DESCRIPTIONS
MATERIALS Tritan™ covering, BPA – free,
Medical grade silicone , anti-bacterial
WEIGHT 130 grams
PRICE $179 (RM 730.67)
TIMING/ Max use- 180 minutes, replaceable battery
SUSTAINABILITY
designed
SERVICE 1 year warranty for intelligent charging storage
WARANTIES box and handle spoon, 6 months warranty
accessory battery
QUALITY Excellent quality
PERFORMANCE 85% tremor cancellation
DELIVERY Free shipping on eligible orders
GYENNO SPOON
STRENGTHS WEAKNESSES
• Intelligent high-speed control system to •Not
distinguish between hand motions and microwaveable
unconscious tremors •Separately selling
•Hand tremors data saved and send to multiple utensils
cloud to improve device performance •Expensive and less
•Large handle for easier grip affordable
•Anti-bacterial material for hygiene &
safety use
•Easy use with on and off button
•Automatic sleep mode to save power
consumption
STEADY SPOON
COMPARISON DESCRIPTIONS
MATERIALS BPA, Phtalates and Latex free
WEIGHT 227 grams
PRICE $ 60 (RM244.82)
TIMING/ Longer use, non battery used
SUSTAINABILITY
SERVICE 2 years warranty for spoon holder and weight
WARANTIES usage
QUALITY fair quality
PERFORMANCE for tremor cancellation, unknown percentage
DELIVERY Free shipping on eligible orders
STEADY SPOON
STRENGTHS WEAKNESSES
• unique counterbalance and •Heavy and less
swiveling head principle system comfortable
•Designed with 3.2 cm diameter •Not
handle for easy grip microwaveable
•Dishwasher safe up to 105oC
AntiVibrator MultiHolder (AVIMH)
STRENGTHS
• Attachable with 4 common types of tools
eating utensils : spoon & fork
personal daycare : toothbrush and shaver
• Combination of active and passive vibration isolation technology
•Specially designed for Parkinson’s Disease (intention tremors)
•Easily replaceable using standard tools
•Lightweight- 130grams
•Large handle- easy grip
•Safe materials- medical graded silicone
•Lithium polymer battery sustainability up to 6-7 years
•Easily rechargeable using USB
•Affordable price : RM200.00
AntiVibrator MultiHolder (AVIMH)
WEAKNESSES
• limited for adult user not for younger age population
•Short battery lifespan – about 2 hours with continuous use
• combine active and passive technology is battery consuming
•Longer use and frequent replacing tools causing the rubber
to loose its elasticity thus less grip
Consumer Trend Canvas
BASIC NEEDS DRIVERS OF CHANGE
•Face many difficulties and challenges in
performing their daily life activities. Most the physician or health care
practitioner is the linkage between the
•For many tremor patients around the tremor patient and this product
world, anti vibration could be one of the
important tools. Raise the awareness among community
regarding tremor problems because it is
•Produce a low-cost device most tremor important to helps patients in needs of early
patients can afford to buy. A portable device management by promote it in through the
could helps increasing their confidence in campaign and social media.
social life.
Increase the quality of health care
management of tremor patient than before
indirectly.
EMERGING CUSTOMERS
EXPECTATION

Consumers can expect that this INSPIRATION


new design can be used for several One of the company is name
purposes Gyenno which has produce “gyenno
spoon”
Price in the market will be
affordable if compared the total Liftware spoon which use to stabilize
price of all every anti vibration the movement of spoon when eating
machine that the consumers need (Turkistani, 2017).
to buy. Especially for middle income
family

Design of this portable device is


light in weight, comfortable and
medium in size which can be easily
to handle by any age of patient
New Product development
RESEARCH AND DEVELOPMENT

PRODUCT DESIGN

CONCEPT TESTING

BUILD PROTOTYPE

TEST MARKETING

COMMERCIALIZATION
Problems
From
complaint
observation

Idea generation

Few product
Adapted from quite similar
portable with the
screwdriver concept.
Idea screening

Not fully absorb


Less attractive the unwanted
vibration

Non-ergonomic
Rubber silicone
handle for hand
tremor

Damp and spring No power supply


On/off
Medical
Tritan button with
graded
copolyster LED
silicone
indicatior

Damp and Ergonomic LiPo +3V


spring with handle shape battery with
motor for hand micro USB
sensor tremor charger
MARKET SURVEY

QUESTIONNAIRES

Qualification Product description Purchase intent

Conclude for
commercialization Comments
PRODUCT DESIGN/FEATURES

FROM SIDE VIEW

INTERIOR
VIEW

FROM TOP VIEW


PRODUCT DESIGN/FEATURES
ANTI VIBRATION MULTI HOLDER

 Helps people with hand tremor to daily activity hand movement


without stress
 Advanced Technology improve not only your quality of life, but also
your confidence
 Its system is function by eliminated the unwanted tremor from the
intended movement.

 Made from Safe and Medical grade materials


• Tritan™ covering, BPA - free, clarity, toughness, and chemical
resistance
• Medical grade silicones , anti-bacterial, ensure a safe eating
experience
Easy to use
Total weight is 130 g, easy to hold and prevent
slippery
Different utensil can be attach to the designed
for various purpose, easy to change and clean
Rechargeable battery designed that can be
used for 2 days
DAMPING VIBRATION: BODY : TRITON COPOLYESTER
BPA free and BPS free
Rubber material
4 cm x 4 cm x 20 cm High chemical resistance, offers
dimensions excellent resistance
This size dimensions is the
Also has high impact strength and
standard size of many shatter resistance which can be provide
utensils. high durability

Size 18cm x 10cm x 7cm dimensions

Switch on/off
button
•Switch off when
Utensils attachment
not in used will
•Different utensils size can
reduce energy
be attach to this product as
consumption
we used rubber materials
that can be fit to every
utensil.
USB cable
•standard cable
connection interface that
will connect with power
supply

THE LINE: Liquid Silicone Rubber


•Will helps to keep the body of Molded Grips
this product in the original shape •ensure a consistent inside the
diameter that provides safe and
•As it has tensile strength which secure fit
is Self-adhesive LSR that •rubber providing non slip
chemically adheres to plastics
surface typically associated with
without the need for priming
foam grips.
Passive Vibration Isolation System

THE VIBRATION SYSTEM


Main focus is on minimizing the level of
vibration transferred from the foundation
Active Vibration Isolation System
Used sensors and an electronic feedback controller.
to its equipment or vice versa When the consumer hold the product and produce
the unwanted vibration, the product will detect it
Made up from rubber materials as a through sensors then the electronic feedback will
vibration absorber to damp the vibration generated to interfere with the vibration
being produced The vibration will be absorbed through horizontal and
vertical in order to minimize and cancel the vibration.
Ultra Thin Rechargeable Lithium Polymer
Battery
Can rechargeable and provide high capacity of
energy, small in size and can last long for 2 days after
charge.

360 degree stabilization solution, offsetting 85%


unwanted tremor from the intended movement of
your hand

Intelligent high-speed servo control system provides


fast and accurate stabilization

Eccentric Rotating Mass vibration motor (ERM) / DC


motor will rotate when the power supply is given to
the motor

Storage power: Use 700 mAH


PROTOTYPE
AVIMH prototype AVIMH prototype
(covered) (uncovered)

Utensils/ tools

Rubber damper
Simple motor
generation
Silicone tube system

PVC body /
Lithium battery
handler
PROTOTYPE
Connect simple motor generation to battery to
power supply

Directly connect it along a silicone tube with damper


at the centre.

Patient with tremor use the product

Motor create opposite vibration motion transmit by


the patient

Damper act as absorb vibration and insulator to


reduce tremor and eliminate it through hand
movements
TEST MARKETING
Collaboration with Obtained real
Malaysian subjects –PD
Pilot study
Parkinson’s disease patients presenting
Association (MPDA) with tremors

Record patients Allow patients to


Distribute feedback
reaction in use completed
form
interview session product

Price surveys and


Health exhibitions
Introduce to non opportunities to
in hospital shopping
PD patients repurchase the
complex
product
CONCLUSION
• AntiVibration Multiholder (AVIMH) is first local product with
tremor cancellation feature especially for Parkinson’s Disease
patients
• An advanced technology creation in the AVIMH as the first
product that combine active and passive vibration isolation is
introduced to the world.
• The technology is aiming to improve more than 80% of
tremors cancellation among Parkinson’s disease to allow them
more comfortable and easy handle with eating utensils and
personal daycare tools
• A commercialization is playing role whereby AVIMH will be
introduced to the industry market after going through several
steps including licensing by the SIRIM
REFERENCES
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grade-silicone/
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World Journal of Methodology, 4(3), 133 Retrieved from https://doi.org/10.5662/wjm.v4.i3.133
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