Summer Project Report

On
MARKET PENETRATION
TATA INDICOM (Photon +)
(Taking Current Brand Visibility into consideration)
Data Card

In partial fulfillment of the Course(MBA): Summer Internship

Program (SIP)
(Batch: 2009 – 2011)

Submitted By:
KAPIL ARORA
Amity,chandigarh.
kapie.aro9@gmail.com
 Communication has been one of the most important aspects
of the growth of human society and culture.
Telecommunications, the transmission of signals over a
distance for a purpose of communication, is also very
important.


 Telecom sector is one of the leading contributors to India's

flourishing economy. Telecommunication Sector Opportunities
in India assures a transparent, safe, and secured ambiance for
the telecom market.
 Objective of the study
 Primary objective:
 To study and increase the availability of Tata Indicom
products at all the Retail outlets and SME’s in the tri-city
(Chandigarh, Mohali & Panchkula).


 Secondary objectives:
 1: To study the satisfaction of the consumers with our
services as well as competitors services.
 2: To know the awareness of customers regarding wireless
data cards (Photon+).
 3: To know about the commissions and others payouts
being provided to the retailers by the competitors so that we
can pitch ourselves strongly with respect to our competitors.
 COMPANY DETAILS

• Tata Teleservices Limited (TTSL) incorporated in 1996, is a part of the

TATA Group of companies.
•
• The Board of Directors for TTSL includes Tata Son’s Chairman Mr. Ratan
Tata, while the company is currently headed by its Managing Director,
Anil Kumar Sardana.
•
• TTSL has over 87 companies , over 3,30,000 employees and more than
million shareholders.
•
• Tata teleservices was the first to launch CDMA mobile services in India
with the Andhra Pradesh circle.
•
• TTSL operates under the brand name Tata Indicom in various telecom
circles of India.
• Tata Indicom’s enterprise solutions work on the CDMA 3G-
1X technology.
•
• Tata Teleservices has also acquired GSM licenses for specific
circles in India.
•
• The total tower strength of Tata Indicom is currently at
12,500 towers nationwide.


• Tata Teleservices has recently launched the Virgin Mobile

Brand to target the youth segment.

 TTSL Brands

Tata Docomo Tata IndicomTata WalkyTata Photon

Virgin Mobile T 24
 Wireless Broadband

 Tata Teleservices Limited has launched their Photon+ USB data card
service in Kolkota on March 2009. Photon+ is a small USB data card
which when you plug into Usb port of your Laptop/PC, will connect you to
the high speed ( upto3.1 mbps) broadband Internet through Tata network. It
is a Mobile Internet Service.
•
 Tata Indicom has 300 photon enabled towers.


 This service is presently available in Hyderabad, Kolkata, Banglore,

Chennai, Jaipur, Jammu and Kashmir, Chandigarh and many more places.
 TATA PHOTON PLUS

 FEATURE SPECIFICATIONS
:SpeedUpto 3.1 Mbps Downlink
speed .
 *Actual internet speed will
depend on multiple factors like
time of the day, number of
simultaneous users, web page
accessed, etc.
•
• photon tv which supports 52
channels.
•
• OS-Win 2000, Win XP, Win Vista
 TATA WALKY

• Tata Walky FM
• FM stereo
• Speaker phone
• Large LCD screen
• Time and
temperature
display
• Large phone book
(300 x 5 entries)
• 32 polyphonic ring
tones

Mobile phones powered by Tata Photon Plus

price-Rs.8000 onwards
 Market
Share
The below table shows the Market Share of TTSL in current year and
in last 3 years
Year Market Share (%)

2010 11.29%

2009 8.13%

2008 9.46%

2007 9 . 7%
Research Methodology

Introduction

Research methodology is a careful investigation or inquiry in

systematic manner and finding solution to a problem under
investigation. It accompanies of defining and redefining
problems formulating hypothesis or reaching conclusion and
at last carefully testing the conclusion to determine whether
they fit the formulating hypothesis. My research methodology
has a specific framework for collecting the data in an effective
manner. I have taken two types of data into consideration e.g.
Primary data and secondary data.
Data Collection Method
Data collection is a basic step and of vital importance. On
which success or failure of the study depends. All researchers
can tap into two sources of data.
•Primary Data
•Secondary Data
Sample Size
 Size of sample means the number of
sampling units selected from the
population for investigation.
The sample size which we choose was
Retail Outlet = 50
SME’s = 70
Questionnaire

Retail Mapping Questionnaire

SME Visit Questionnaire

Q1: Are you aware about and sell any of Tata Indicom Products
(Mobile/Walky/Photon + (postpaid or prepaid))?
Q2: Which Company provides Best Schemes/Payouts and
Services?
Q3: How many customers visit your shop and enquire about wireless
internet data cards?
Q4: Do you require Branding to be done at your shop? If yes, please
mention below the type and size of branding (Flex / Inshop Branding).
Q5. Are you satisfied by Tata Indicom Postpaid Services? If no, ask him
about the reason
SME Visit Questionnaire :-
Q1. Which Telecom Services are you using right now?
Ans: - Airtel Idea Tata Reliance Vodafone BSNL Connect
Any other
Q2. What is your total monthly Telecom expenditure?
Ans: - 0 to 500 (Rs) 501 to 1000 (Rs) 1001 to 5000 (Rs)
5000+ (Rs)
Q3. Have you ever experienced photon plus services (speed
up to 3.1 Mbps) and know about live TV on EVDO Handsets? If
no, fix a time for demonstration at the office. Also
mention the contact person name and mobile no.
Ans: - Photon plus Services: - Yes No Live
TV on EVDO H/s: - Yes No
Q4. Are you satisfied with your current telecom services?
If no, ask him about the reason.
Ans: - Yes No
CONCLUSION :

•Tata Teleservices Limited is providing the best schemes and payouts for
retailers and customers.

•Majority of customers are not aware of internet data card provided by Tata
Teleservices Limited and have not experienced it.
•
•Average number of the customers is satisfied with services of Tata
Teleservices Limited.
•
•Maximum numbers of customers are using the telecom services of Airtel
and broadband services of connect.
•
•Majority of customers do not know about live TV on EVDO Handsets
provided by Tata Teleservices Limited.
SUGGESTIONS :

•Tata Teleservices Limited needs to improve its coverage so that customers remain
satisfied with its services.

•Tata Teleservices Limited needs to improve its billing services.

•TTSL needs to increase its branding at retail outlets to make the customers more
aware about its products.

•TTSL needs to improve after sale services to satisfy the needs of the customers.

•More branding can help increase tata sales in rural areas.

•Awareness amongst the retailers can furthermore increase the sales of the of Tata
products.
From me to
power of ‘we’ at
TTSL
me:


DAY 1 at Tata Teleservies



Limited.
It was a batch of 30 MBA
students belonging to different
institutes.

Induction session:


kind of an ice breaking



session.
Where people got to know


each other and about the

culture and believes of people
at TATA.

Day2

Day 3
we:


A session with Mr.

AshwaniSharma(Assistant
General Manager, TTSL) where
he told us about the
importance of a team and
leadership.

Dividing students in 4 teams



named RAVI,CHENAB,JHELUM
AND SATLUJ.

All were tested at various

parameters and activities, on
the basis of which team
leaders were selected.


day5
Tri-city was divided into 4 grids, and areas were assigned


amongst four teams.

As team leaders we got to meet “Mr.Anil Sharma” the



channel partner for photon+, wherein he insured for

Day 7….at field for retail mapping
Areas covered sector- 21, 22 ,23 , 11 , PANJAB


UNIVERSITY(CHANDIGARH).
DAY 15
BOSS TELLING THE
IMPORTANCE OF FILLING A
QUESTIONNARE PROPERLY.


COMPILATION OF DATA IN AN


EXCEL SHEET BY TEAM

LEADERS.


DAY 22
TEMPERATURE 43 DEGREE
CELSIUS.
ASSIGNED HARD TASK TO

COVER VILLAGE KISHANGARH

(NEAR IT PARK).
PEOPLE WERE NOT TECH

FRIENDLY.


CAME BACK HOME EARLY,FELT



LIKE GIVING UP.


DAY 25
ALL TEAM MEMBERS WERE
SICK AND TIRED DUE TO
HARSH WEATHER
CONDITIONS….
WANTING A BREAK FROM

FIELD WORK…
DAY 30
A MOTIVATING SESSION FROM


BOSS


ALL FELT BOSS TO BE



UNDERSTANDING AS HE GAVE
AWAY A 2 DAYS HOLIDAY.


QUERRIES AND


SUGGESTIONS IN SESSION.
DAY 39
OUR TEAM WAS NO.1


AMONGST THE FOUR TEAMS….

A PARTY AT A RESTAURANT BY


MR. ASHWANI
SHARMA(ASSISTANT GENERAL
MANAGER,TTSL).
DAY 41
BOSS UNSATISFIED WITH THE


PERFORMANCE OF CERTAIN
TEAMS. BREAKS TEAMS INTO
GROUPS OF 2PEOPLE EACH,,.
AN ATTEMPT TO BREAK THE
UNITY AND THE BOND THAT
HAD FORMED(DIVIDE N
RULE).


IT WAS A TIME WHERE WE

STARTED COVERING SMALL
MEDIUM ENTERPRISES.
THIS TIME 4 PEOPLE WERE

SELECTED TO COMPILE DATA

AS THERE WERE NO LEADERS
NOW.
DAY 52
BY DAY 52 WE HAD VISITED


ALL THE SME’S IN TRI-CITY

,PROMOTING OUR PRODUCTS
AND FILLING SPECIALIZED
QUESTIONNARE,


COVERING INDUSTRIAL
AREAS AND TRANSPORT AREA
IN SECTOR-26 CHANDIGARH
WAS A VERY CHALLENGING
TASK.



DAY 53
PROMOTION OF PHOTON+


AND VARIOUS OTHER

DEVICES AT PRIME PLACES IN
TRI-CITY.


PANJAB UNIVERSITY.


SECTOR-17 CHD.


MOHALI PHASE-7.


SECTOR-20, PANCHKULA.

DAY 55
SIP FINALE


THE ANALYSIS PART



STRATEGIC DECISIONS TAKEN



ABOUT PROMOTING
PRODUCTS AND IMPROVING
SERVICES.


RESULTS:
*Channel if did not increase

from X retails to X+X , it

reached upto X+300.


*Increased sales, since



retailer is more aware about

the products now.


*Quality updated data



available with Tata

Teleservices Limited.

 THANK

YOU
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indicom

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