Layou

ting
Mar Florence DC. Sebastian
marflorencedcsebastian@gmail.com
WE ARE VISUAL BEINGS.
DON ’T JU DG E A BOOK BY ITS COVER.
•Appearance matters.

• Visually appetizing books are easier to sell.

• Form over substance OR substance over form?

‘TYPOGRAPHY exists to honor
CONTENT.’
-Robert Bringhurst
We’re not turning you into Layout artists.

Publishers have In-house Layout Artists.

We want to make your books sell.

IT IS YOUR BOOK!
Increase your book’s Marketability.
Know the Elements of Design
used in Layouting.
What is Layouting?
• Layouting is the process of placing and
arranging and rearranging texts (text
compositions) and graphics on the page
to produce documents such as
newsletters, brochures, books and other
published materials.
WHY DO WE NEED A GOOD BOOK
LAYOUT?
• We need ATTENTION!
• It facilitates good reading.

• It guides readers.
BOOK PARTS
Cover
• Title and Authors name

•Colors are coordinated

•Photos should relate to

the book content
BOOK PARTS
Spine
• Title, author’s name and publisher’s logo
• Information must be legible and organized
• Use bold and contrasting colors for the
letters
BOOK PARTS
Back Cover
• NBDB (National Book
Development Board)
logo

• ISBN (International
Standard Book Number)

• Blurbs
W hat Makes Peo ple W ant to Read a
N ew Bo o k?
(Colbert & Mbarek, 2004)

• Reputation of the author had a

positive and significant impact on
consumer interest.
• Well-established publisher
• Attractiveness of Book Cover
Bookstore browsers spend an
average of 8 seconds looking
at the front cover and 15
seconds studying the back
cover before making a buying
decision -- where your book
goes straight to the cash
register, or back to the shelf.
Ele m ents o f Bo o k
Layo utin g Desig n
1. Keep it
simple.
2. Understand Colors.
3. Choice of Font
• Font size
• Font Styles
Ex., Times New Roman, Garamond,
Arial and Baskerville.
• Can breath
Not too condensed, not too loose.

4. Use of Images
• Quality
• Clarity
• Copyright
5. Repetition.
6. Size matters.
•How big is it going to be?

• How heavy is it going to be?

“Write it. Just write it. Just write it and then put it out
there for the world. Somebody will say it’s crap. So
what? Somebody else will love it. And that’s
what writing’s about. Love. Love of the art, love of the
story, and love for and from the people who really
understand your work. Nobody else matters. Love
yourself. Love your work. Be brave. Just write.”
― Melodie Ramone