BUSINESS PLAN FOR

PHOTOGRAPHY (Photoshoots,
printing and other services)

Presented by
Ritwik Mondal [47]
Roshni Sahu [60]
Sandeep Guha Niyogi [61]
Sangam Saurabh [62]
 Iclick
enterprises
 About company
• Welcome to iclick! is the company is a fully owned by creative
professionals with variety of creative images and photography .
We specialize in a fun, off-beat and candid style of wedding
photography and guarantee memories from your wedding that
will last a lifetime.
• We love creating wedding stories using a combination of still
wedding photos and the wedding movie to create a
comprehensive story that will stay in your family for generations
to come.
• Apart from photography we also provide printing and photocopy services
at competitive rates.
 Why iclick?
-Superquick turnaround time & extraordinary
customer service.
-We believe our success comes from our focus on
areas that matter most to our customers from our
domains.
-Some other services offered by iclick range from
photography, printing and other services.
Contact Us
• Head Office :
iclick head office,
Belgharia ,Kolkata – 700056
West Bengal
 Mission:

• To make the experience of reliving and sharing emotions through

photography easy, enjoyable and profoundly intense
To attract more people to digital photography. To create new styles
for enjoying photos and to propose new consumer experiences,
thanks to a wider use of pictures.
To be a brand recognized throughout the world for its product
range, advanced technology, design and innovative ways of
celebrating life’s greatest moments.
 Vision:
• To help create a world where emotions are
enhanced and the enjoyment of everyone’s best
experiences can be extended, celebrated and shared
with others thanks to groundbreaking technology
and expertly designed products.
Team members

• Roshni Sahu(Business Development and Office Admin)

• Ritwik Mondal(Photographer)
• Sandeep Guha Niyogi (Photographer)
• Sangam Saurabh(Sales and accounts)
Why this business?
• Reliability
• No cheap source of photography services in the area.
• Limited competition
• High potential for growth
• Transparency in the business.

Problems Defines The Scope

Market Study
Belgharia, Kolkata
Belgharia is a suburb and a city north of Kolkata.
It is situated near Barrackpore Trunk Road under
Kamarhati Municipality. Now it has become a
business hub, well connected with Kolkata
through trains, buses and other means of
transport.
The area has a lot of Schools, Colleges,
Educational Institutes and residential complexes
which provides for a lot of Business
Opportunities.
General Information
 Market Analysis COACHING CENTRE
RICE main coaching center 4000
DEBASISH SIR'S
School Name Shopping complex MATHEMATICS CENTER 400
Viraat Bazaar COMPETATIVE EXAM
Belgharia Jatindas Vidyamandir for Girls
LUCKY STORES PREPARATION CENTER 165
Belgharia High School Saarvasri Herbs TOPPERS' CHOICE v-x 1200
Udaypur Haradayal Nag Adarsha HAPPY TRADING INDIVIDUAL
Vidyalaya COMPANY Jayanta sir vi-xii 2050
Spencers bikash sir xi-xii 150
Kajal Memorial Day School
HABIB'S SALOON Subhanshu sir v-x 2400
Aridaha Monikuntala Balika Vidyalaya Sakyal Sandhya Shopping Subham sir viii-xii 1800
Deaspriya Vidyaniketan(Boys) Centre Prashanta Sir viii-xii 1900
Vivekananda Vidyapith Das & Co Belgharia Library 60
Belgharia Mahakali Girls School Mahindra Coaching Center 400
Teracota(The School Of Art And Craft) OFFICES
KAMARHATI Banquet Hall
Mahakali Girls High School, new complex
MUNICIPALITY Umar Swapna
Belgharia Deshapriya Vidyaniketan Maya Kunj - Marriage Hall
CESC OFFICE
ADAMAS INTERNATIONAL SCHOOL Kusum Niketan Marriage Hall
Nazrul Mancha
Nilkanta Ceremonial House
Amrita Bhawan,
Asha Kiran Ceremonial House
Competitor’s cost details [Threats]
Wedding
Photocopy(b/ Printing Photoshoot/photoprint
COMPETITOR w & color) (b&w/color) Scanning out
Joyram Computer
And Xerox Center 1.50/4 15.00/8.00 10
Xerox Centre 1.50/4.50 0
Impression Xerox
Center 1.25/3.40 08.00/04.00 10
Ritama Xerox Centre 2.00/5.00 10.00/05.00 10

Studio Barnali 0 0 0 30000/65

Advantages for our business
[Opportunities]
• Absence of photo studios.
• Cheaper rates
• Plenty of potential customers
• Scope for growth
Challenges
• New establishment
• No brand name
• High Cost of Equipments
• Requirement of multitasking
• Chances of copyright violations
• Failure to attract new customers
Financial
analysis
 Start up Cost
Sl no. Particulars Quantity Price/unit Total Price
1 Advertisement 1st 2 Month
pamphlets 1000 unit ₹ 200.00
Online Social Media ₹ 0.00
Paper Monday- Thursday ₹ 3,000.00 B/w (Calcutta)
₹ 4,400.00 Colour
2 Room Decoration ₹ 10,000.00 ₹ 10,000.00

3 Lights/fan/Electrical connections ₹ 6,049.00 ₹ 6,049.00

4 AC 1.5 ton ₹ 31,500.00 ₹ 31,500.00
5 Officesupplies ₹ 14,300.00 ₹ 14,300.00
6 Storage Device(s) ₹ 4,897.00 ₹ 4,897.00
7 Cable & Connectors ₹ 1,000.00 ₹ 1,000.00
8 Wireless Router 1 ₹ 1,299.00 ₹ 1,299.00
9 DSLR CAMERA 2 ₹ 50,000.00 ₹ 100,000.00
10 Tripod 3 ₹ 799.00 ₹ 2,397.00
11 Camera Bag 2 ₹ 0.00 ₹ 0.00
12 Lenses 1 ₹ 6,490.00 ₹ 6,490.00
13 Studio Lights and back drops ₹ 15,000.00 ₹ 10,000.00
14 Adobe photoshop 1 ₹ 13,995.00 ₹ 13,995.00
15 Desktop Computer 2 ₹ 30,000.00 ₹ 60,000.00
16 Printer 1 ₹ 14,500.00 ₹ 14,500.00
17 Flex machine 1 ₹ 700,000.00 ₹ 700,000.00
Total ₹ 984,027.00
 Estimated Monthly Expense
Sl no Particulars Quantity Price/unit Total Price
1Room rent 1 ₹ 15,000.00 ₹ 15,000.00
2Electricity Bill 1000 ₹ 8.00 ₹ 8,000.00
3Ink Cartridges 5 ₹ 400.00 ₹ 2,000.00
4Paper & Stationary 1 ₹ 4,000.00 ₹ 4,000.00
5Salary 4 ₹ 8,000.00 ₹ 32,000.00
6Transportation 4 ₹ 1,500.00 ₹ 6,000.00
7Other Expenses 4 ₹ 0.00 ₹ 0.00
8Maintenance charges 1 ₹ 1,000.00 ₹ 1,000.00
9Internet & Cable Charges 1 ₹ 500.00 ₹ 500.00
Total ₹ 68,500.00
 PRICES-Photoshoot for Events

Sl no. Service Prices

1 wedding (Pre wedding+ wedding) ₹ 22,000.00
2 Workshop/ Seminar Day basis ₹ 3,500.00

3 On Site Photoshoots (Families) ₹ 7,000.00

4 Other Events Day basis event ₹ 4,000.00
5 Hour Basis ₹ 450.00

PRICES-Other Services

Sl no Particulars Quantity Price Total

1 Photoshoots(Passport & others) 50 ₹ 50.00 ₹ 50.00
8 ₹ 25.00 ₹ 25.00
2 stamp Size 50 ₹ 55.00 ₹ 55.00
14 ₹ 20.00 ₹ 20.00
3 Mixture 50 ₹ 50.00 ₹ 50.00
4 Standard Editing 1 ₹ 15.00 ₹ 15.00
5 Small size with Editing 1 ₹ 20.00 ₹ 20.00
6 Large size 1 ₹ 40.00 ₹ 40.00
7 Std. Size editing with print 1 ₹ 30.00 ₹ 30.00
8 Photocopy (colour) 1 ₹ 3.50 ₹ 3.50
Photocopy (b&w) 1 ₹ 0.80 ₹ 0.80
9 Printing (colour) 1 ₹ 6.00 ₹ 6.00
Printing (b&w) 1 ₹ 2.00 ₹ 2.00
10 Flex Price (6*5) 1 ₹ 322.00 ₹ 322.00
Sales Forecast-assumptions
• (Sample Month-January)
• Wedding Months- January, February, November, December
• Festival Months-October, December
• Months May & December considered high sale months for Schools and
Colleges
 January Sales forecast
Services Qty Rate/unit Total
wedding 1 ₹ 22,000.00 ₹ 22,000.00
Workshop/ Seminar 0 ₹ 3,500.00 ₹ 0.00

On Site Photoshoots
(Families) 1 ₹ 7,000.00 ₹ 7,000.00
Other events 0 ₹ 4,000.00 ₹ 0.00

Photoshoots(Passport &
others) 4 ₹ 50.00 ₹ 200.00
Photocopy (colour) 60 ₹ 3.50 ₹ 210.00
Photocopy (b&w) 220 ₹ 0.80 ₹ 176.00
Printing (colour) 40 ₹ 6.00 ₹ 240.00
Printing (b&w) 90 ₹ 2.00 ₹ 180.00
Total Sales ₹ 30,006.00
 Total Sales estimates annually
Year Particulars 2018 2019 2020 2021 2022
Sl. No. UNIT SALES Total units
1 Photoshoots 334 358 376 395 414 1877
2 Weddings 13 17 18 19 20 86
3 Workshops/Seminars 16 20 21 22 23 102
4 Other Events 23 29 30 32 34 148
On Site Photoshoots
5 (Families) 23 26 27 29 30 135
6 Photocopy (colour) 1650 1840 1932 2029 2130 9581
7 Photocopy (b&w) 28570 73700 77385 81254 85317 346226
8 Printing (colour) 430 1960 2058 2161 2269 8878
9 Printing (b&w) 7400 10500 11025 11576 12155 52656
10 Flex Printing 55 102 107 112 118 495
Total units 38514 88552 92980 97629 102510 420184
Total Sales estimates annually(Contd..)
Year Particulars 2018 2019 2020 2021 2022 TOTAL
Sl. No. TOTAL SALES SALES
1 Photoshoots 16700 18795 19735 20721 21758 97709
2 Weddings 286000 392700 412335 432952 454599 1978586
3 Workshops/Seminars 56000 73500 77175 81034 85085 372794
4 Other Events 92000 121800 127890 134285 140999 616973
5 On Site Photoshoots 161000 191100 200655 210688 221222 984665
6 Photocopy (colour) 5775 6762 7100 7455 7828 34920
7 Photocopy (b&w) 22856 61908 65003 68254 71666 289687
8 Printing (colour) 2580 12348 12965 13614 14294 55801
9 Printing (b&w) 14800 22050 23153 24310 25526 109838
10 Flex Printing 17710 34486.2 36211 38021 39922 166350
TOTAL SALES 675421 935449 982222 1031333 1082899 4707324
 Break Even (Units) 70,000
Break Even Point Break Even (Price) ₹ 784210.99

BREAK EVEN ANALYSIS

₹ 1,200,000.00

₹ 1,000,000.00

₹ 800,000.00

₹ 600,000.00

₹ 400,000.00

₹ 200,000.00

₹-
0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 55000 60000 65000 70000 75000 80000 85000 90000 95000

TC SALES
 Payback period
Payback Period

Year0 Year1 Year2 Year3 Year4 Year5

₹ -984,027.00
Capital outlay
₹ ₹ ₹ ₹
₹ 982,221.66
Inflows 675,421.00 935,449.20 1,031,332.74 1,082,899.38

Cumulative Cash
Flow ₹ -984,027.00 (308,606.00) 626,843.20 355,378.46 675,954.28 406,945.10

Payback
Period 1.33 years
 Point of Purchase of Equipments-Dealer Information
Unit
Particulars Quantity Dealer Name Address
price(Rs.)
12, (B.T., NEAR 9A Bus Terminus, Bridge), BT Rd, Dunlop, Narendra Nagar,
Light/fan/Electrical works 6049.00 1 each Avinandan Electronics Pvt.Ltd
Beehive Garden, West Bengal 700055
12, (B.T., NEAR 9A Bus Terminus, Bridge), BT Rd, Dunlop, Narendra Nagar,
AC [Samsung] 31,500.00 1 Avinandan Electronics Pvt.Ltd
Beehive Garden, West Bengal 700056
Office supplies 14,300.00 1 Furniture Campus Prafulla Kanan,Kolkata
Storage Device(s) 4,897.00 3 Amazon.in Online purchase
Cable & Connector 1,000.00 1 each Amazon.in Online purchase
Wireless Router [D-Link DIR-816
1,299.00 1 Amazon.in Online purchase
Wireless AC750 Dual Band Router]

DSLR CAMERA [Nikon D5300 Body

with Single Lens: AF-S 18-140mm VR
(16 GB SD Card + Camera Bag) DSLR
Camera (Black)]
Tripod
Camera Bag [Price included with
Camer]
Lenses [Nikon AF 70-300mm f/4-5.6G
Telephoto Zoom Lens for Nikon
DSLR Camera]
South City Mall, 375, Prince Anwar Shah Rd, South City Complex, Jadavpur,
50,000 2 Camarena
Kolkata, West Bengal 700068
2,397.00 3 Amazon.in Online purchase
South City Mall, 375, Prince Anwar Shah Rd, South City Complex, Jadavpur,
0.00 2 Camarena
Kolkata, West Bengal 700068
6,490.00 1 Amazon.in Online purchase

Studio Lights and back drops 15,000.00 1 Set Rational photographies 41 Motisil Street, Near New Cinema, Kolkata-700013, West Bemgal
Adobe photoshop [Adobe Creative
Cloud Photography plan with 20GB 13995.00 1.00 Amazon.in Online purchase
storage]
109/38, Hazra Road
Desktop Computer [DELL] 30000.00 1.00 Skytel Tele-Services Pvt.Ltd. Hazra Road
Kolkata - 700026 West Bengal, India
109/38, Hazra Road
Printer (All in one)[Epson L565 Wi-Fi
14,500.00 1.00 Skytel Tele-Services Pvt.Ltd. Hazra Road
All-in-One Ink Tank Printer]
Kolkata - 700026 West Bengal, India
414C, 4th floor, Nigam Centre, 155 Lenin Sarani, Dharmatala, Kolkata - 700013,
Flex printing machine 700,000.00 1.00 Intellicom Digital Solutions
Near Jyoti Cinema Hall
Thank you