Documente Academic
Documente Profesional
Documente Cultură
Submitted By:
Deeksha Talwar
Krishan Mishra
Rakhi
Suman
Sheenam Aggarwal
Aayushi Jain
Business Plan
• Venture name
• Space Required
• Preferred Location
• Team Members Name
• Introduction to Project
• Unique Selling Proposition
• Business Plan
• Financial Plan
• Estimated Tenure of the Project
• Partnership Deed
Strength Weakness
Opportunities Threat
32%
Hostler (17) Day Scholars (33)
Yes No
68%
Yes
No Yes (28) No (5)
85%
HOSTELERS
Hostlers (17)
35%
Yes
65%
No Yes (6) No(11)
Belongings
10%
20%
Books
30%
Laptop
40% Bags
Others
Out of these things 40% of the respondents revealed that they carry laptops
daily to the university while 30% of them agreed on carrying bags and 20%
responded to books and 10% of them responded to other things.
Feasibility Analysis
Objective : To check the viability of the business idea i.e. locker system
within the Block-14.
Sample size: 50
ACESSIBILITY EASE
3
SPACE AVAILBALE
LOCATION
2.5
2
PRICE
1.5 SECURITY
1
0.5
0
Most Important Nuetral Less Least
Important Important Important
Based on the response it has been found the students consider security to be
the most important factor while availing a locker facility in the block with
the mean of 1.56, while price was ranked second with the mean of 2.80 and
subsequently followed by location, accessibility ease and space available.
Preference for availing locker facility
6%
10%
Daily Basis
Weekly Basis
Monthly Basis 20%
Semester Basis
64%
From this study we found that most of the students would likely prefer to avail
locker facility on the daily basis i.e. 64% while only 10 out of 50 respondents i.e.
20% expressed their preference to avail locker facility on the weekly basis and very
few agreed to avail the facility on the monthly or semester basis.
Peak Hours
9:00-11:00 11:00-1:00 1:00-3:00 3:00-5:00 After 5:00
35
25 25
20 20 20
15 15 15 15 15 15
12
10 10 10 10 10 10
5 5 6 5
3 4
From this we have analyzed that on Tuesday 11:00 a.m. to 1:00 p.m., it is
most likely that the large number of students will access the locker facility.
Marketing Plan
Target customer
USP – Hi Tech IT based locker facility
Pricing strategy – penetration
Positioning strategy – safety and burden free
Marketing Mix
Promotion
Promotion and Distribution Plan
Particulars Target
Target Audience 2,500
Number of Students who will avail locker 1,700
facility (68% from Survey)
Assumption taken 850
Only 50% will avail locker facility (in
beginning)
So, our Total Demand will be 850
Segregation of Total Demand
Sales Forecasting
Manager
Employee
Job Analysis of Manager
Job Description:
Job Title: Manager
Location: 14th Block
Salary: Rs. 10,000
Working Hours: 8:30 am to 6:00 pm
Reports to: Owner
Job Purpose: To manage the working condition of employee, as
directed by the owner regarding the locker system.
Job Specification:
Qualification: Graduate
Skills:
• Manage and maintain a healthy and safe workplace.
• Managing the performance, training and development of helper.
• Manage conflict, discipline and grievance.
• Verbal and written presentation skills.
• Using IT and computer.
Job Analysis of Helper:
Job Description:
Job Title: Helper
Location: 14th Block
Salary: Rs. 7,000
Working Hours: 8:30 am to 6:00 pm
Report to: Manager
Job Purpose: Helper will provide security and maintenance for locker system
in 14 block
Job Specification:
Qualification: 10th class
Skills:
Ability to operate systems and equipment
Excellent knowledge of locker safety and security procedures
Integrity and professionalism
Strategies of Recruitment, Selection for
Manager
Recruitment of Manager
Digital recruiting through Internet resources.
Traditional recruiting through newspapers, universities and job fairs.