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SERVICES
Dr.N.Ramesh Kumar
SYLLABUS
UNIT – I
Banking Services Fund Based Business
– Deposit Products – CASA and Team
Deposits – Different types of
Commercial Loans, Retail Loans and
Wholesale Loans – Trade finance –
Overdraft Facilities – Primary and
Collateral Securities – Modes of
creating charges on securities –
Hypothecation, Pledge, Mortgage, Lien
UNIT - II
• Role of IT Banking Technology –
Electronic Banking – Core
Banking, Mobile Banking, Online
Banking – Remittance Facilities
and Clearing system : National
Electronic Fund Transfer (NEFT),
RTGS, ECS, SWIFT, MICR –
ATMs, Credit / Debit / Smart
UNIT - III
• Structural Framework Indian
Banking System : an Overview –
Banking Structure – Different
types of Banking – Investment
Banking and Commercial Banking
– Central Bank – Need and
establishment – Organization and
Administration of RBI – Functions
of RBI – State Level Banking
UNIT - IV
• Regulatory Framework Banking
Regulations Act – RBI Act –
Credit control measures and
Monetary policy of RBI : CRR,
SLR, REPO rates, Reverse
REPO rates and Base Lending
Rate – Bank Capital : Tier I & Tier
II – Base1 III and Capital
Adequacy norms (CAR AND
UNIT - V
• Marketing of Banking Services
Marketing Strategies :
Segmentation, Marketing Mix for
Banking Services – Product and
Services Innovation – Cost
effective pricing, One stop shop,
Cross selling of products, value
added services, Marketing
Information System – Importance
BANKS AND BANKING
The Banking Companies Act of 1949,
defines :
It defines banking as, accepting for the
purpose of lending or investment of
deposit money from the public,
repayable on demand or otherwise
and withdraw able by cheque draft ,
order or otherwise
A bank as an institution dealing in
money and credit. It safeguard of
Structure of Banks in India
Stages in History of Banking in India
History of Banking has been
divided into Stages like:
•Pre-independence stage
•Post Independence stage
•Nationalization of Banks
•Introduction of Financial Sector
Reforms
History of Banking in India
(Pre-Independence Stage)
There were three oldest Banks called
Presidency Banks.
•Bank of Bengal (Earlier Bank of Calcutta)
•Bank of Bombay
•Bank of Madras
They merged in 1925 to form the Imperial
Bank of India, which after independence
became State Bank of India.
Reserve Bank of India came
into existence in the year of
Banking Scenario after Independence
•In 1948, the Reserve Bank of India was
nationalized, and it became an institution
owned by the Government of India.
•In 1949, the Banking Regulation Act was
enacted which empowered the Reserve
Bank of India (RBI) "to regulate, control,
and inspect the banks in India."
Nationalisation of Banks
On July 19, 1969, 14 major banks
were
.
nationalised.
On April 15, 1980 another 6 banks
were nationalised
With the nationalisation, the
banking inIndia shifted from
‘Class’ banking to ‘Mass’ Banking
Liberalisation
• In the early 1990s the Govt
embarked on a policy of
liberalisation and gave licences to
a small number of private banks,
which came to be known as New
Generation tech-savvy banks like
Global Trust Bank, UTI Bank(now
re- named as Axis Bank), ICICI
Bank and HDFC Bank.
Narasimham Committee
The first Narasimham
Committee was set up
in 1991 to suggest
remedial measures for
strengthening the
banking system
encompassing:
Banking Policy
Thrust of reforms
The main thrust of economic reforms
was on:
1.Removal of structural bottlenecks
2.Improvement in trading, clearing
and settlement practices
3.Introduction of new players and
instruments
4.Introduction of free pricing of
financial assets
Banking & Indian Economy
A study of the economic history of western
country shows that without the evolution of
commercial banks in the 18th and 19th
centuries, the industrial revolution would not
have taken place in Europe.
The economic importance of banks to the
developing countries may be viewed thus:
1.PROMOTING CAPITAL FORMATION
2.ENCOURAGING INNOVATION
3.MONETSATION
4.INFLUENCE ECONOMIC ACTIVITY
5.FACILITATOR OF MONETARY POLICY
The product mix for business
banking services is very broad
and product lines are deep, with
many product items. Products
are often customized to the
needs of the customer. There
can be two type of banking
products;
•Fee based Banking Products/
Fee based Banking Products/
Services
Broadly fee based services can
be divided into two
categories:
• Corporate fee-based services
• Retail fee-based services
Fee- based
Corporate
Services Retail Fee-
Fee- based based
Services Services
Factoring
Bank also provides factoring services to
corporate. A factor manages the collection
of account receivables of the companies on
their behalf and bears the credit risk
Forfeiting
Forfeiting is a form of financing of receivables
pertaining to international trade. It denotes
the purchase of trade bills / Promissory
notes by a bank / financial institution
without recourse to the seller.
Leasing
Lease is contract between the owner of the
asset and the user of the asset called the
lessee ,. Where by the lesser gives the right
to use the asset to the lessee over an
Credit Rating
The credit rating services are a corporate fee-
based service where a credit rating
agency gives its expert opinion on the
relative willingness and ability of the
company that is interested in taking debt in
any form.
Letter of Credit
Under the system of letter of credit the banker
issues commitment on behalf of its client
to the supplier of goods to accept clients’
bills up to the amount stated in the letter of
Bank Guarantee
A guarantee is a contract between the
issuing bank an the client in which the
bank undertakes to meet the claims put
forward by the client against the
customer on behalf of whom the
guarantee is issued. If the customer
fails to meet the obligation, the client
will approach the bank for payment of
the amount of default.
Retail fee-based services :
Retail fee-based services are essentially
marketed to retail consumers to help them
meet their specific financial requirement. A
retail fee-based service can be a pure fee-
based service or may be linked to certain fund-
based product. The latter can be called a
value added fee-based service as they add
value to the existing fund-based products.
Personal Tax Counseling
One of the emerging areas of Income Tax
Act1961, every individual whose annual
taxable income exceeds the specified limit
Credit Cards
A Credit Card is a plastic card bearing an
account number assigned to a cardholder
with a credit limit that can be used to
purchase goods and services and to obtain
cash disbursements on credit, for which a
cardholder is subsequently billed by an
issuer for repayment of the credit extended
at once or on an installment basis.
Debit Cards
Debit Cards are substitutes for cash or check
payments much the same way that credit
cards are. However, banks only issue them
Smart Cards
Smart Cards offer consumers the ability to
hold multiple applications on a single card,
separately and securely. Smart cards allow
consumers to make secure electronic
commerce purchases anytime, anywhere
they go. This is simply not possible with
today’s available card because when one
makes on online purchase, the electronic
proof of his/her identity is actually locked
inside his/her PC.
E-Cash
Automated Teller Machines (ATM) An
Automated Teller Matching is a mechanism
which enables the customer to withdraw
money from his account without visiting the
bank branch. An ATM card is issued to the
customer by bank in order to make cash
withdrawals at cash machines. This
service help the ATM customer to withdraw
money even when the banks are closed.
Foreign Inward/Outward Remittances
Non-resident Indians working abroad may
have to send money to their near and dear
in india. Companies and business firms
Fund Transfer Facilities Predominantly,
people were using post offices for funds
transfer. The development of banking
enabled the banks to provide fund transfer
facilities at a cheaper rate than the money
order facility offered by postal department.
The common form of fund transfer facilities
through banks are cheques, drafts, mail
transfers and telegraphic transfers.
Number of withdrawal is 50
for 6 months
Minimum withdrawal amount
through
• Cheque =Rs.5
• Form =Rs.1
Restriction on deposit:
Minimum balance:
banks prescribe their limit
Usually,Rs.500-Rs.1000
Payment of interest:
• Calculated quarterly or longer
rest on the minimum balance
• Calculated between 10th and
30th/31st of every month
• Interest is credited twice in a
NO FRILLS BANK ACCOUNT:
o Recently introduced
o Accounts are opened with nil
balance
o Provide banking facility to all
sections of society
AADHAR ENABLED BANK
ACCOUNTS:
o Accounts opened under
Mahatma Gandhi National Rural
Also known as cumulative
deposit
Fixed amount of money is
deposited every month(in
multiples of Rs.100)
Rate of interest is similar to
FD
Monthly installments to be
made before the last working
Default:
CASA 101.28 100.48 -2.76 84.18 133.49 49.31 101.14 81.08 135.75
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Why is it important for banks?
• A higher CASA ratio means
higher portion of the deposits of
the bank has come from current
and savings deposit, which is
generally a cheaper source of
fund. Many banks don’t pay
interest on the current account
deposits and money lying in the
savings accounts attracts a
What Is a Commercial Loan?
• Though it may sound more
complicated, a commercial loan is,
simply put, a loan designed to be
used for commercial purposes—i.e.
a small business loan.
• Commercial loans are available from
both banks and from non-bank
online lenders, and there are
different types of commercial loans
designed to fit the needs of every
Types of Commercial Business Loans
•Housing Loans
•Educational Loans
•Vehicle or Auto
Loans
•Personal Loans
• Housing Loans – Most individuals
take housing loans and when it
comes to retail loans, housing loans
is right there at the top. Banks give
housing loans to individuals so that
can buy apartment or construct new
house if they already have the land.
• Educational Loans – This type of
loans is given by the banks to
students so that they can pay for
• Vehicle or Auto Loans – This type
of loans are given to individuals
who are looking for buying cars
whether new or second hand, auto
loans are also given for two
wheelers to individuals.
• Personal Loans – Personal loan
are the loans which are given to
individuals for purposes such as
marriage, traveling to abroad, loans
Definition: Wholesale Loans
• Wholesale Loans are kind of loans in
which the lender gives amount to the
loan broker and the loan broker
distributes the loan amount to the
customer unlike the retail loan where
the lender directly gives to the
customer.
• In wholesale loan, the lender gives
amount to the broker relatively at lower
rate, the broker adds his commission
Activities are involved in a loan
process.
Trade finance