Documente Academic
Documente Profesional
Documente Cultură
RICHARD M. BAÑEZ
Assistant Professor I, College of Teacher Education
BATANGAS STATE UNIVERSITY JPLC-MALVAR, PHILIPPINES
TOPIC 3:
Evaluating Messages and Images
of Different Text types
Evaluating Texts
A. What it is saying?
B. How it goes about saying it?
C. Why it is delivered to you in a
particular way?
Content Channel
Rhetor
ic
Evaluating Messages and Images Message Method Medium
denotation
broadcast descripti
narration illustration printon
connotat
ing
definiticlassification
ionbillboards
on comparison internet
argument
causati
Evaluating Messages and Images Message Method Medium
http://www.ncddr.org/products/researchexchange/v07n03/9_mines.html
Message
A. Of all the ways that the
horrible effects of land
mines could be
dramatized, why do you
think the team that
created this
advertisement decided on
this particular strategy?
B. What impact is the ad
striving for?
C. Why do you think this
particular individual was
chosen to represent land
mine victims?
Method
A. Note the ad’s
“environment.” What is the
overall effect of including
only an unattached branch
and not more specific
scenery (for example, a
foreign city)?
B. What if the victim were
pictured on crutches or
with artificial limb – how
would that alter the ad’s
effect?
C. What is the literal and
metaphorical significance
of the bare branch?
Medium
A. Look again at the
placement of the ad’s
main text.
B. Why was the text
designed in this fashion?
C. What purposes does the
type design serve?
A. What life situation is
illustrated in the video?
B. How does the age of the
performer affect the
message of the song?
C. Do you think the
message of the video
would have been changed
Learning Task 1
A. Examine the video of the same song performed by the same artist a
decade or few years after the first video.
B. What have been lost or gained from this version of the video?
C. Does the purpose of performing the song remain the same from the
previous version? Why? Why not?
D. Which version do you like? Why?
DECLAN GALBRAITH
Tell Me Why
(Official Music Video
2002)