Documente Academic
Documente Profesional
Documente Cultură
(STRATEGIC MANAGEMENT)
Prof. Dr. ZULFADIL, SE., MBA
LITERATUR
1. MANAJEMEN STRATEGIS:
KARANGAN THOMAS L. WHEELEN DAN
DAVID HUNGER
2. MANAJEMEN STRATEGIS:
KARANGAN FRED R. DAVID
3. STRATEGIC MANAGEMENT AND
COMPETITIVE ADVANTAGE:
KARANGAN JAY BARNEY DAN WILLIAM S.
HESTERLY
4. ESSENTIALS OF STRATEGIC MANAGEMENT:
KARANGAN JOHN E. GAMBEL DAN ARTUR A.
THOMPSON, Jr.
DEFINITION
2. PEARCE
AND ROBINSON, SM IS THE SET
OF DECISIONS AND ACTIONS THAT
RESULT IN THE FORMULATION AND
IMPLEMENTATION OF PLANS DESIGNED
TO ACHIEVE A COMPANY’S OBJECTIVES.
3. BARNEY DAN HESTERLY, THE SM PROCESS IS A
SEQUENTIAL SET OF ANALYSIS AND CHOICES THAT
CAN INCREASE THE LIKELIHOOD THAT A FIRM
WILL CHOOSE A GOOD STRATEGY; THAT IS, A
STRATEGY THAT GENERATES COMPETITIVE
ADVANTAGES.
KEUNGGULAN BERSAING
MEMILIKI KOMPETENSI KHUSUS, MISALNYA MEMPUNYAI
PRODUK DENGAN MUTU LEBIH BAIK, SALURAN DISTRIBUSI
YANG LEBIH LANCAR, MERK PRODUK YANG LEBIH TERKENAL.
(COMPETITIVE ADVANTAGE)
AVERAGE ACCOUNTING PERFORMANCE, (PARITY
COMPETITIVE ADVANTAGE)
BELOW ACCOUNTING PERFORMANCE, (COMPETITIVE
DISADVANTAGE)
2. ECONOMIC PERFORMANCE, IS THE DIFFERENCE
BETWEEN THE PERCEIVED CUSTOMER BENEFITS
ASSOCIATED WITH BUYING A FIRM’S PROFUCT OR SERVICE
AND COST OF PRODUCTION AND SELLING THIS PRODUCT
OF SERVICES.
ECONOMIC PERFORMANCE MEMBANDINGKAN RATE OF
RETURN DENGAN RATE COST OF CAPITAL
DENGAN MEMBANDINGKAN RASIO KEDUANYA ANTARA SATU
PERUSAHAAN DENGAN RASIO YANG SAMA PERUSHAAN PESAIN
G, MAKA DIPEROLEH HASIL:
ABOVE NORMAL ECONOMI PERFORMANCE, (COMPETITIVE
ADVANTAGE)
NORMAL ECONOMI PERFORMANCE, (PARITY COMPETITIVE
ADVANTAGE)
BELOW NORMAL ECONOMI PERFORMANCE, (COMPETITIVE
DISADVANTAGE)
UNSUR MANAJEMEN
STRATEJIK
1. ANALSIS LINGKUNGAN
(ENVIRONMENTAL ANALYSIS)
2. PENYUSUNAN STRATEGI (STRATEGY
FORMULATION)
3. IMPLEMENTASI STRATEGI (STRATEGY
IMPLEMENTATION)
4. PENGAWASAN STRATEGI (STRATEGY
EVALUATION)
PENYUSUNAN STRATEGI
(STRATEGY FORMULATION)
IS
THE PROCESS BY WHICH STRATEGIES
AND POLICIES ARE PUT INTO ACTIONS
THROUGH THE DEVELOPMENT OF
PROGRAMS, BUDGETS, AND PROCEDURES.
IS
THE PROCESS IN WHICH
CORPORATE ACTIVITIES AND
PERFORMANCE RESULTS ARE
MONITORED SON THAT ACTUAL
PERFORMANCE CAN BE COMPARED
WITH DESIRED PERFORMANCE.
KOMPONEN/ELEMEN
PERENCANAAN STRATEJIK
1. VISI (VISION)
2. MISI (MISSION)
3. NILAI-NILAI DASAR (CORE VALUE)
4. TUJUAN (GOAL)
5. STRATEGI (STRATEGY)
6. PROGRAM
7. PROYEK
8. SASARAN (TARGET)
9. BUDGET
10. KEBIJAKAN (POLICY)
11. RENCANA TINDAKAN (ACTION PLAN)
VISI
VISI BERASAL DARI KATA VISION, YANG BERARTI MELIHAT,
NAMUN BUKAN DENGAN MATA, TAPI DENGAN
WAWASAN, PENGETAHUAN, KEAHLIAN, DAN
KEYAKINAN/TEKAT. APA YANG DILIHAT, YAITU MASA
DEPAN ORGANISASI
CONTOH
TREAT PEOPLE AS YOU’D LIKE TO BE
TREATED
PRODUCE THE BEST FOR THE LEAST
SHOW TRANSPARANCY
ENGAGE, INNOVATE, AND HAVE FUN
TUJUAN:APA YANG HENDAK DICAPAI OLEH
PERUSAHAAN SECARA UMUM DAN YANG
JANGKAUAN PENCAPAIANNYA TIDAK
TERBATAS