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  • Q 2

    Încărcat de

    Dahagam Saumith
    151 vizualizări3 pagini
    Room Key allows hotels to cut out online travel agencies and have customers book directly through their websites, but it requires paying a fee and makes it difficult for hotels to compete. While Room Key may not currently be a good fit for the hotel market, an equity investment in Room Key could pay off well in the future as the distribution landscape changes.

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    Room Key allows hotels to cut out online travel agencies and have customers book directly through their websites, but it requires paying a fee and makes it difficult for hotels to compete. While Room Key may not currently be a good fit for the hotel market, an equity investment in Room Key could pay off well in the future as the distribution landscape changes.

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    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    151 vizualizări3 pagini

    Q 2

    Încărcat de

    Dahagam Saumith
    Room Key allows hotels to cut out online travel agencies and have customers book directly through their websites, but it requires paying a fee and makes it difficult for hotels to compete. While Room Key may not currently be a good fit for the hotel market, an equity investment in Room Key could pay off well in the future as the distribution landscape changes.

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    © All Rights Reserved
    Descărcați ca PPTX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 3

    What does Room Key add to the distribution strategy?

    Is it a
    good distribution partner for Accor? Why or why not?

    • Cut out OTAs and have customers book directly through a hotel’s
    website
    • But, requires fee and makes it difficult to survive in competitive
    environment
    • It might not be a good fit for the present market, but equity
    investment might pay off well in future

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