VA L O R A C I Ó N Y N E G O C I A C I Ó N D E T E C N O L O G Í A

S T E P 1 - U N D E R S TA N D G E N E R A L C O N C E P T S W I T H I N T H E
F R A M E W O R K O F T H E P R O B L E M . C O L L A B O R AT I V E
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LEIDY MARCELA FERRER RANGEL

JUAN MANUEL IBARRA
LUIS EDUARDO SUAREZ
Screenshot of each student participation on the forum
Collaborative concept map.
 Conclusions

Do you find important for technology creators, to take into account poverty
eradication as a goal?

If I consider it important, because technology today gives us a quality of life and

facilitates us to the easiest activity, then why not use that technology to help people
who really need it, for example with the creation of prosthetics for people of low
resources, water treatment plants for places where there is almost no water, thermal
light for places with little access to paid electricity, etc, so I think that the creators of
technology should not only think about making a profit, but also improving the quality
of life of the people who really need a helping hand, that is why you should think first
as a human, love your neighbor so that each new technology always thinks about the
benefit not only of those who have economic access, but also of those who would like
to have a better quality of life.
How are all of these concepts of intellectual property, related to a technology negotiation?

First we know what Intellectual Property refers to, it is a legal expression that encompasses
industrial property, copyright and related rights. Industrial property includes the protection of
patents, trademarks, industrial designs and geographical indications. In reality, intellectual
property is a type of property or asset as valuable as a physical or real object. Due to the
importance of technology and art in the modern economy, the value of intellectual property
assets has increased relative to that of physical assets. This consists of new ideas, original
expressions, distinctive names and the appearance of the products, which gives them their
unique character and value.
The technology negotiation relationship is based on the broad trade that intellectual property
issues. All these systems that give life to the Internet - computer programs, networks, designs,
integrated circuits, in walkers and switches, the user interface, etc. - are elements of
intellectual property and serve as a negotiating field with advanced technology or tip for
future brands to become the fundamental part of e-commerce, and the development of the
brand, the recognition of the customer and the good name are the fundamental elements of
a company on the Internet, all this allows expansion of national businesses and international.
 REFERENCE
 Contractor, F. J. (2001). Valuation of intangible assets in global
operations. (pp. 1 - 9). Greenwood Publishing Group. Retrieved
from:http://bibliotecavirtual.unad.edu.co:2051/login.aspx?direct=true&db=nle
bk&AN=62742&lang=es&site=eds-live
 Benoliel, M (2014). Negotiation Excellence: Successful Deal Making. (pp. 1 -
22). World Scientific. Retrieved
from:http://bibliotecavirtual.unad.edu.co:2051/login.aspx?direct=true&db=nle
bk&AN=862321&lang=es&site=eds-live
 http://www.gamification.co/2013/04/02/get-water-teaches-about-water-
scarcity/