DONE BY: MALEK SIALA SUPERVISED BY: Mrs.

RYM MERDASSI
RACHELLE IDO COURSE: INNOVATION MANAGEMENT
AHMED DAOUD

11/7/2018 ISB 1
Content
1. What is service innovation?

2. How to implement

3. Examples

4. Comparison

5. Resources

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What is service Innovation?
• Service innovation can be described as the new or improved services that are
developed during the innovation process.

•Service innovation benefits both the service producer and customers and it improves its
developer’s competitive edge.

•Service innovations can be: new solutions in the customer interface, new distribution methods,
new forms of operation with the supply chain or new ways to organize and manage services.

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 How to implement
o First, you look at an existing service process, and you split it into it’s various
steps.
o Next, you look at each component or step, and you ask the question: ‘What’s
the purpose of this or, what’s the real added value, or if there’s a way to improve
it?’ (There’s always a way to improve it)
o You can use certain techniques for this step, for instance: You can take a
certain verb from a list of verbs, and you apply it.
o Let’s say you choose the verb ‘Replace’ or ‘Eliminate’, you can say ‘what stage
can we replace this process with’, or ‘What can we eliminate from the process
that has low added value’.

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Examples

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 Comparison:
o Product innovation is the introduction of goods that are new or has
significantly improved characteristics or intended uses. The definition is
similar to service innovation, but The difference is that services are
intangible, and products are tangible.

oProcess innovation is the implementation of a new or significantly improved

production or delivery method. It could include new ways of delivering the
service to the customers, or improving it, so it’s not too different from service
innovation.

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 Comparison:
oOrganizational innovation means the implementation of a new organizational method in the undertaking's
business practices, workplace organization or external relations. It could be: changes in management strategy,
mergers and acquisitions, or eliminating a process. This affects service innovation, as the more the organization
changes, the more it could affect the service innovation.
o
oManagement innovation: It’s ceasing from using traditional management principles,
processes, and practices that significantly alters the way the work of management is
performed, which can affect the way services are being provided or improved.

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Comparison
Production Innovation: Innovation in production aims to improve, accelerate
and maximize the benefits and values generated by our current operations of
production and delivery of products and services. This innovation focuses on
delivering the services and products, so it happens after the service innovation
is done.

Marketing Innovation: is the implementation of a new marketing method

involving significant changes in product design or packaging, product placement,
product promotion or pricing, etc.. Services are also included in this type of
innovation, as it can include advertising the new service for example.

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Resources:
https://www.youtube.com/watch?v=odqBy2r7FDE

https://en.wikipedia.org/wiki/Service_innovation

https://hbr.org/2006/02/the-why-what-and-how-of-management-innovation

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