CHAPTER 4:

Event Tourism
EVENTS IMPACTS
ON DESTINATION
 Introduction

Tourism can bring many economic and

social benefits, particularly in rural areas
and developing countries, but mass
tourism is also associated with negative
effects.
Tourism can only be sustainable if it is
carefully managed so that potential
negative effects on the host community
and the environment are not permitted to
outweigh the financial benefits.
ECONOMIC IMPACTS
 Economic impacts
The tourism industry
generates substantial
economic benefits to both
host countries and tourists'
home countries

As with other impacts, this

massive economic
development brings along both
positive and negative
consequences
Positive economic impacts
 Foreign exchange

 Contribution to government revenues

 Employment generation
Positive economic impacts
 Infrastructure investment

 Contribution to local economies

 International trade
SOCIO-CULTURAL
IMPACTS
Social-cultural Impacts
 Social-cultural Impacts
 The hosting of events brings about a variety of
immediate, identifiable and predictable social
consequences which arise from interactions between
local people and visitors
 Such impacts are similar to those associated with the
development of tourism more generally, such as the
tangible impacts of congestion and crime, as well as
broader transformations in form of cultural
commoditization
Social-cultural Impacts
Social-cultural Impacts
Social-cultural Impacts
Social-cultural Impacts
 Positive Impacts
 Engendering community identity and pride
 Peoples changed their perceptions of the host city/region
as a place.
 Promote the community and destination to the world wide
range and raising the popularity and image.
 Cultural revitalization
 The events held are based on the cultural or traditions of the
destinations.
 This may help to revitalize and conserve the cultural of the
community in that area .
Positive Impacts
 The life quality of community improved
 The job opportunities appeared when an event is held.
 Increase the revenue of community and life quality improved.
 Positive Impacts
 Experience of new activities and learn the new
things
 The community may acquiring new skills or experiences through
working or volunteering at an event.
 Moreover, the attendees of event also will learn the new ideas and
knowledge besides enjoying the event activities.
 Negative impacts
 Crowding
 Overcrowding of event arrivals occurred to the event’s destination.
 Disturb the life of local community.

 Traffic congestion
 It happens because there isn't enough road capacity for the
increasing numbers of vehicles travelling on them.
 As the event visitors increases, the traffic congestion problem of
that area are getting more serious.
Negative impacts
Negative impacts
 Negative impacts
 The rate of crime increases
 The crime rate increases in the event destination as the criminals
took this opportunity to commit the illegal activities.
 Negative impacts
 Litter/ecological damage
 There might be a lots of rubbish litter the event destination whether
during the event or after event, it may cause the ecological
environment damage to the destination.
 Negative impacts
 Commoditization of culture
 Cultural and traditions as a product to the event visitors.
 Loss of traditions and cultural which originally hold by the local
community.
ENVIRONMENTAL
IMPACTS
 Environmental impacts
 A lots of environmental impact assessment should be
carried out and considered before hosting an event
 Some of the major things to keep in mind when hosting a
rather large event is venue, because the impact will be
more if the event is not held in a suitable purpose built
venue
 Environmental impacts
 In most cases, there are always more negative
environmental impacts on an event than positive,
especially when there has not been enough study,
assessment and measures put in place on how to curtail
these impacts.
 Environmental impact of event tourism on a destination
actually starts right from the planning stage to the
assessment stage of any event.
Positive Environmental Impacts

Showcasing the Infrastructural

environment legacy

Urban
transformation
and renewal
 Showcasing the environment
When an event was been held in a place, the
environment there will become one of the
viewing point for the participants.
The environment will start to be noted but
tourist.
 Showcasing the environment
When the tourist step to the destination for
the second time, they may also visit again the
place to enjoy the view of the environment.
 Infrastructural legacy
Infrastructure is the underlying factor or basic
framework
For any event to be held for any destination must be
able to provide services to visitors
So they first have to develop the necessary
infrastructures to support these services.
 Infrastructural legacy
These infrastructures will impact on the environment
negatively on the initial stage but positively in the
long run
To minimize these impacts, there should be good
designs and planning
 Urban transformation and
renewal

To conduct an event, especially the major

events such as FIFA world cup,
government will improve the basic
facilities of the place.
Therefore, the urban is renewal.
Negative environmental impacts

Destruction
Pollution
of heritage

Noise Traffic
disturbance congestion
 Pollution

Water Air pollution Land pollution

pollution • The beautiful • Rubbish
• Rubbish throw into effect
the river • fireworks
• Transports
• The exhaust gas
 Destruction of heritage

Graffiti
Noise disturbance

Event music

People
 Traffic congestion

 Many people attend the event = many cars = congestion

POLITICAL IMPACTS
 Political Impacts
 In managing any event, government policies have an important
role to play in order to actualize the goal of the event.
 Policies have to be taken into account before planning and hosting
events as different events have different policies governing them.
 For instance, there are regulations involved when planning an
event where there has to be public disturbance, environmental
pollution, erection and staging etc.
 Political Impacts
 Politicians in recent times have realized the ability of events to
raise their profile also of their cities and states as events normally
gain media coverage and at the same time attract visitors and
increase economic benefits and job opportunities.
 Therefore, they have become major key players in bidding for,
hosting and staging major events.