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Product
Price
Promotion
Place
People
Physical evidence
Process
Product
decisions
These are huge questions that can reshape your whole business.
•There is no doubt that every product or service can find some added
value online.So it’s not just digitizable products and digitizable services
that extend themselves into the online world, but any products from
any business.
If the relationship is right the share of wallet can grow. This brings us
back to the online value proposition (OVP) – what exactly is being
offered to the customer?
The OVP must somehow reinforce core brand values and clearly
summarize what a customer can get online that they cannot get
elsewhere (including competitors and offline offers)
Here are a few OVPs that appear to match the strap lines:
4. Makemytrip.com
5. shopclue.com
6.Amazon use the line ‘Top Seller’ instead of their previous ‘Earth’s
biggest selection at competitive prices’ – www.amazon.com
Summarise
Penetration
Skimming Competition
Product line
Price
Imagine being paid one day and the next day having to pay
for delivering the same service?
1. AOL used to pay ABC News for content. Now ABC pays
AOL to place its content on.
VII. Shopping bots.: a program that searches the web for best price
for a particular item.
Place
Promotion
Personal
Advertisement Hoardings Media Publicity Internet
selling
Promotion of product
(mobile service)
Easy
recharge
Two two
Validity
talk
offer
plan
Promotion
Reducing
VIP no’s
rates
The complete promotional mix or communications mix
– the ten communications tools can be used to communicate
or promote in the online or offline world. They can all be
extended online in new and dynamic ways. The tools are:
Summary
Middle managers
Technicians
Dealers
Other Employees (BPO Employees)
People
● Virtual assistants.
Before and
After sale
documents
PHYSICAL
EVIDENCE
Equally they can damage the brand if they are not managed.
Imagine a scruffy delivery person in a filthy broken-down van
belching fumes stopping outside your home or office. The
offline evidence would damage the online evidence
Summary
Go to Hutch Shop
Summary
Partnerships Summary