Documente Academic
Documente Profesional
Documente Cultură
Prepared for
Aunima Nazmun Nahar(QEA)
Senior Lecturer,
Department of marketing and International Business
School of Business and Economics
Group Members
Name ID
SWOT Analysis is a strategic planning tool that can be used by Gucci managers to do a
situational analysis of the organization. It is a proficient technique to map out the present
Strengths (S), Weakness (W), Opportunities (O), and Threats (T) Gucci is facing in its current
business environment.
The Gucci is one of the leading firms in its industry. Gucci maintains its prominent position in
market by critically analyzing and reviewing the SWOT analysis.
The SWOT Analysis framework enables an organization to identify the Internal strategic factors
such as strengths and weaknesses & External strategic factors such as opportunities and threats.
SWOT Analysis of GUCCI
Strategic Analysis
Internal External
Strengths:
It has a strong Brand Portfolio.
It has highly skilled workforce through training and learning programs
It has a dealer community and strong distribution network
Weaknesses:
It has a high attrition rate in workforce.
They need more investment in new technology
Financial planning is not done properly and efficiently
External: Opportunities, Threats
Opportunities:
The new taxation policy can significantly impact the way of doing business.
The lower inflation rate bring more stability in the market
The new technology provides an opportunity to Gucci to practices
differentiated pricing strategy in the new market
Threats:
Rising pay level movements such as $15 an hour and increasing prices at
china can lead to serious pressure on profitability of Gucci
Rising raw material can pose a threat to the Gucci Profitability
Growing strengths of local distributors also presents a threat in some markets
Porter’s Five Forces
Porter’s 5 Forces (Cont.)
Bargaining Power Of Buyers
• No bargaining power over price
• Differentiated Product
• Consumer of luxury product rarely demand low prices
Stage 2 (honeymooners)
• Targeted aged group are between 10-45.
• Mostly young and they can spend more
• They don’t have any children.
Stage 3 (parenthood)
•Children are fond of fast-food.
• Parents may choose Franky’s for them or children could
manipulate their parents to come here.
Classical conditioning
Classical
Conditioning
Instrumental Conditioning Learning
2. Affective:
• Focuses on the tightly knit community.
• Highlights on the creation of friendship by allowing
friends, families and co-workers.
3. Conative:
• Advertisements will contain website links.
• Moto will state attractive pricing and product quality.
Function of Attitude
Utilitarian
Halal meat, quality of the local and imported
sausages, freshness of the food, affordable price.
Value expressive
community values like friendship, family
bonding and franky’s holds.
environmentally friendly as it reduces wastage
of meat.
consumers feel giving back to society.
Reference Group Appeal
• Acculturation
• Similarities and differences among the people.
Extensive Problem Solving