A&D Hi-Tech

Managing Projects for success

Case submission
(Submitted towards case analysis under Project Management)
EPGP-03/EEPOM-04
IIM, Kozhikode.

Submitted By:

ePGP-03-056 Raghava Chandra Tripathi

eMEP-10-008 Dinesh Shastri
eMEP-10-006 Chandradeep Kanakamedala
ePGP-03-053 Pavan Kumar Muddana

Project Management, IIMK 1

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Case Facts

Ted Walter started first store in Nebraska in 1988.

Revenues grew continuously for ten years and reached $400
Million by 2000.
Primarily regional player with 90% of sales coming from
Midwestern states.
Sales are primarily through retail outlets in shopping malls
and via phone orders.
In 1999, implemented ERP to reduce the time for order entry,
improve shipment delay and order entry accuracy. Customer
callbacks reduced from 30% to 1%.
In 2001, series of technology initiatives are take n to improve
supply chain management, payment process, CRM and order
management. These initiatives benefited A&D by reduced costs
and significant ROI on its Supply chain and data warehousing
projects.

Project Management, IIMK 2

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Business Case

Started exploring new market segments due to

increased competition and reduced margins (due to
product approaching commodity status), started focusing
on sales via Internet.

Early 2002, decided to begin project to create an online

store.

Decided on “Build” option than “Buy”. The new system

is built on top of existing without requiring any
modifications to existing activities. New activities to
support internet sales would be added to IT support
services.

Project Management, IIMK 3

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Case Objectives

Finding the Project completion date by considering all

the activities, their interdependencies, resource
availability, resource loading .

Finding the resource loading and leveling resource use

by

Using only slack and not changing the project

completion date.

Adjusting individual assignment to tasks and splitting

the tasks.

Use MS-Project to prepare Project plan, Project cost,

Resource loading and project progress tracking by
creating Baseline tasks and comparing the project status
with Baseline.
Project Management, IIMK 4
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Project Plan

Project would be completed by 02-May-2005 and is not possible to

complete by beginning of Christmas season in 2003.
Project Baseline version is created at the time of creating Project
Plan. This baseline version will be used to compare with actual
status to estimate the progress during project execution.
Project Management, IIMK 5
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Project Plan – Tasks and Gantt chart

Project Management, IIMK 6

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Resource Leveling

Resource overloading is overcome by Resource leveling by

•Considering only using the slack period available with Task and
not modifying Project completion date of 02-May2012.

•Adjusting the Resource assignment to the tasks and splitting the

tasks. Project completion date can be changed and extended.

MS-Project is used to arrive at the improved resource loading and

new Project completion Date.

Project Management, IIMK 7

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Resource Leveling by using only slack and not modifying Project completion Date

Resources Ryan Neff, Stacy Lyle are still overloaded when Resource
Leveling is done using only slack and not modifying Project
Completion Date.

Project Management, IIMK 8

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Resource Leveling by splitting the tasks and adjusting individual task assignment

All the Resource overloading is overcome. However, Project

completion Date extended to 17-May-2005.

Project Management, IIMK 9

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Attachments:

Leveling Description
Project Plan
Initial
ProjectPlan Project Plan
Summary (Before
Leveling) Project summary
Gantt Chart
Before Leveling
Over allocated
Resources
Critical Tasks
Project summary
After leveling Over allocated None
(Adjusting and Resources
splitting Tasks)
Critical Tasks

Project Management, IIMK 10