ALJO JOY

PGDM B
P17167
Company profile
Products profile
Organizational Structure
Problem centric study
Statement and objectives
Findings and interpretation
Conclusion and suggestion
The Times of India (TOI) is an Indian English-language daily
newspaper owned by The Times Group.

It is headed by brothers Samir and Vineet Jain.

It is the fourth-largest newspaper in India by circulation and largest

selling English-language daily in the world.

It is the oldest English-language newspaper in India still in

circulation.

 first edition published in 1838.( Bombay times and journal of

commerce
BEGNINGS
OWNERSHIP
20th CENTURY
•Times of india started published in 1838 by

•The Times of India (TOI) has the largest circulation

among all English-language newspapers in the world,
across all formats (broadsheet, tabloid, compact, Berliner
and online).

•4th largest circulated daily.

•Largest circulated English news paper in the world

The Times of India
 The Economic Times
 Maharashtra Times
Navbharat Times
Mumbai Mirror
Pune Mirror
 Bangalore Mirror
 The Times of India
1. THE EDITORIAL DEPARTMENT

2. THE BUSINESS AND COMMERCIAL DEPARTMENT

3. THE FINANCE DEPARTMENT

4. THE PRODUCTION DEPARTMENT

5. THE RESPONSE DEPARTMENT

6. THE HUMAN RESOURCE DEVELOPMENT

THE EDITORIAL DEPARTMENT

• Handles the contents of the news paper. This department is responsible for everything
that appear in news paper
• collection of reporters, journalists, writers, sub-editors, editors, graphic designers,
and photographers work together to assemble the newspaper.

THE FINANCE DEPARTMENT

The department that handles all the finances of the company. Any transaction that is
made, any salary that is to be paid, goes through this department.

THE HUMAN RESOURCE DEVELOPMENT

• The Human Resources Department handles, maintains, retains, develops, enhances,
and manages the resource people they have.
THE FINANCE DEPARTMENT
The department that handles all the finances of the company. Any transaction
that is made, any salary that is to be paid, goes through this department.

THE PRODUCTION DEPARTMENT

The production department handles the actual creation, composition, and
production of the newspaper.

THE RESPONSE DEPARTMENT

The Response Department handles the sale of advertisement spaces on the
newspaper. Since advertising is the most important source of revenue for the
TIMES OF INDIA
•Price is comparatively very low
•Brand value
•Oldest news paper and largest selling English news paper in world
•Good market share.

•Less circulation in rural areas.

•Less analysis of news authenticity.
•Grammar and vocabulary mistakes.
•Less information about stock markets
•Lack of local news
•Expanding organizations distribution channels in rural areas.
•Corporates prefers E paper rather than a hard copy.
•Easy accessibility of English daily should be made.
•Can make more interaction among people

•People are moving into digital media era which may cause a huge decrease in the
subscription of newspaper.
•Tough competition from its competitors such as The Hindu, Deccan Chronicles etc.
•Familiarity in between people about competitors.
 “Study on customer perception towards English dailies.”

STATEMENT OF THE PROBLEM

The TIMES OF INDIA is the largest selling English daily in India which is
owned by The Times Group. But the circulation in Thrissur District is
comparatively lower than HINDU this study is conducted to find
customer perception towards English dailies. The study aims at giving
the organization an insight into the preference and perception of
customers towards English dailies.
OBJECTIVES OF THE STUDY

•To know the general perception of readers towards English dailies in Thrissur.

•To gauge the elements which make the customer prefer other English dailies over

times of India.

•To identify the areas to improve for Times of India to increase customer

acceptance.

•To identify the factors that influences the people to choose a particular English

daily
The research design that is used in my study is descriptive research design. Data
required for my study is collected through questionnaire method.
Questionnaire for my survey was based on the objectives and collect the information
through the direct meetings The sample method used for the sampling is
convenience sampling. The sample size used for the survey is 100 respondents
which is focused on other English news paper consumers than The TIMES OF INDIA
Conducted a survey for finding customer perception and what are the
factors that Affects the decisions for subscription. Took a sample of
100 samples for the study. Created a Questionnaire for the survey.
Based on the survey found the customer perception towards English
dailies. Questionnaire purely based for finding the customer
expectations.
THE FACTOR THAT INFLUENCES YOU THE MOST IN CHOOSING THE
DAILY THAT YOU HAVE SUBSCRIBED?

Here we can find out one of the main reason why people choosing other English dailies.
43% of customers choosing other news paper because of lack of city news.
TIMES OF INDIA have the Thrissur edition itself still there is less circulation.
It shows the failure of the marketing team about Thrissur edition.
TYPE OF NEWSPAPER ARTICLE THAT YOU LIKE TO READ?

Most customers wish to read local news and 30 percentage wish to read business
news so from this point of view company should improve these areas.
DO YOU KNOW ABOUT TIMES OF INDIA HAS STARTED THRISSUR
EDITION?

From this question we find, in Thrissur area there is lack of marketing about
thirssur edition. Only 29% of people only know about TIMES OF INDIA
Thrissur edition. It is also one of the reasons for less circulation.
IS TIMES OF INDIA AVAILABLE IN YOUR LOCATION?

This question helps to identify the unavailable location of news paper. Most of the
response shows that poor distribution channel due to that it is possible to reduce the
sale of Times of India news paper
WHAT IS YOUR OPENION TOWARDS TIMES OF INDIA NEWS PAPER
BASED ON A GENERAL PERCEPTION?

40% of customers rated the quality of TIMES OF INDIA is average only. So based on thi
it shows the quality is average only when it compared to the competitors.
REASON FOR LESS CIRCULATION

1. Lack of marketing about Thrissur edition.

2. Poor distribution channel.
3. Lack local news coverage.
4. Average quality.
5. The Hindu is the competitor
6. People still prefer physical paper for reading.
7. Lack of news follow-ups.
 5 Reasons why your content marketing fails

https://.www.bizjourneals.com/bizjournals/how-to/marketing/2015/08/5-reasons-
why-content-mareketing-fails.html

Distribution channel conflict and management

https://www.google.co.in/url?sa=t&source=web&rct=j&url=http://citeseerx.ist.psu
.edu/viewdoc/download%3Fdoi%3D10.1.1.403.6273%26rep%3Drep1%26type%3D
pdf&ved=2ahUKEwivub_S4KLcAhVPWX0KHTwuDGcQFjAAegQIBRAB&usg=AOvVaw
2GTrzLzmqA4g9LU2Dfx-dK
The examination was directed to comprehend the
components that influencing the course of TIMES OF
INDIA news paper in Thrissur region. For this examination
took test of 100 customers of English daily papers. Also, the
investigation is led with the assistance of surveys and
individual meeting. From this examination comprehended
that the general population in Thrissur as yet leaning toward
printed substance in spite of innovation adaption. There is a
need of giving high mindfulness about The TIMES OF
INDIA daily paper among the general population in Thrissur.
Unavailability of the daily also be the one reason for less
sales
Should focus more on marketing about Thrssur edition.

Improve the quality of the pages.

Improve much better distribution channel.

It’s good if The TIMES OF INDIA keeps a better renewal reminder system.

Avoid more number of advertisement may help to improve the circulation.