THE ECONOMIC TIMES

THE ECONOMIC TIMES

The world’s second largest English
business daily

December 2006
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India
The AdvantageAmong the world’s top 20 economies,


GDP US$ 691,876 million. (World Bank July

2005)
The world’s 4th largest economy in terms
of Purchasing Power Parity (PPP) after US,
U.K. and Japan.
2nd largest source of skilled, technical
and scientific manpower worldwide.
In 2005 India has overtaken the US and is
now the second most attractive Foreign
Direct Investment destination.
India - Top among world’s emerging
markets -Morgan Stanley report

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India
The significant policies adopted in the 90’s.
Emerging


Liberalized market economy.



Prime MarketForeign equity participation allowed in



major industries.
 Technology transfer permitted.
 Foreign investments encouraged.
 Relaxation of rules for branches of foreign
companies.
 Foreign brand names and trademarks
permitted.

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India

The  109 million literate population

Reach  25 million graduates
 A 300 million strong urban middle class
 Three times more English speaking
people than in the U.K.

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Total Ad Spend in India in 2005:

US $ 3001 Million

Press
(47%)
$ 1416 m

TV/Cable/
Video / Satellite
OutDoor
(40%) INTERNET
(6.8%) Radio
$ 1209m (0.7%)
$206m (1.9%)
Cinema $ 23m
$ 59m
(2.9%)
$ 88 mn

Press clearly continues to dominate the Indian media scene

Source: TAM ADEX - 2006

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Growth of Ad spend: TV versus 6

Print
1600

1400 1416

1200 1218 1209

1062 1086 TV
USD Million

1000 983 961 Press

873 Radio
800
Cinema
600 OOH
Internet
400
189 206
154 176
200
73 74 83 88
33 40 49 59
0 6 8 13 23
2002 2003 2004 2005

Print continues to dominate the Indian Media

landscape
Source:TAM ADEX 2006

December 2006 Think India Think

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The Economic
Times

December 2006 Think India Think Times

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The Brand  India’s largest selling business daily

 Among the top three business
dailies worldwide
 The highest circulated English
business daily in Asia
 Published in eight editions from
India’s eight ‘powerhouses of
industry, trade, finance and politics’


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 The one-stop shop for all business and finance

information and advice
 A must read for those who shape and run
India’s economy
 ET has more than 5 times the circulation of the
next highest selling business daily
 ET has almost double the combined circulation
of all other business dailies in India
Source : Audit Bureau of Circulations Jan-June 2006.

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The Product  Financial and business

news
 Stocks and commodities
 International business
 Money and Banking
 Corporate pages

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Mapping the ET State of Mind

SM

ET Support Brands
500 CD
Strategic Brand

ET Nucleus Brand
ET Knw
IG BE Ser.

B2B Connect Nodes

Events Exhibn
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ET Intelligence
Group
ET Intelligence Group profile
Capital markets - equity and debt
based analysis.

Industry based research

Company performance data

Industry specific indices - Mindex,

Brandex and Lifex.

Economy, research and related

database maintenance.
December 2006 Think India Think
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The Economic Times Edition- 13

wise Circulation
Total Circulation = 619,570
Source : Audit Bureau of Circulations, July-Dec 2006

Chandigarh
25,245
Delhi
166,763
Lucknow
12,547
Ahmedabad
28,108
Kolkata
78,649
*Mumbai Pune
150,690 9,232
*Hyderabad
28,984

Bangalore
44,929 Chennai
54,423

December 2006 Think India Think

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Circulation and Readership 14

The Economic Times and Business Dailies

800,000 775,000

700,000
619,570
600,000

500,000

400,000
Circulation
300,000 Readership

200,000 125,145
116,235
38,000 107,000
100,000
31,000 *33,000
0
The Financial Business Hindu
Economic Express Standard Business
Times Line

Circulation of the Economic Times is more than double that of other business dailies combined.
Readership of the Economic Times is over thrice that of other business dailies combined.
Source : Readership – IRS 2007 R1 . Circulation - ABC July - Dec 2006.
•BS Readership – Business Standard has not been included in the IRS 2007 R1. Hence NRS 2006 readership is shown
•FE - Circulation : ABC, Jul-Dec 2001(as current circulation figures are not available.)
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Circulation and Readership 15

The Economic Times and Business

Magazines
800,000 775,000

700,000
619,750
600,000 534,000

500,000

400,000 357,000
Circulation
300,000 Readership
239,000
200,000 126000
123,527
100,000 76000

0
The Business Business Business
Economic India World Today
Times

Circulation and Readership of The Economic Times is way ahead of all business magazines.
The Economic Times has 272,000 more readers than the magazine with the next highest
readership and sells almost 300,000 more copies than all the magazines combined.
Readership - All publications –Indian Readership Survey, 2007 R1
Circulation for ET - Audit Bureau of Circulations, July-Dec 2006.
Circulation for BW – Audit Bureau of Circulations Jan-Jun 2006.
Circulation for BI & BT : Audit Bureau of Circulations, Jan-Jun 2003. Latest Figures
are not reported or under consideration by ABC.
December 2006 Think India Think
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DMS 2006

The Decision Makers’ Survey [DMS]

conducted by AC Nielsen ORG – MARG
covered senior executives, GM’s and
above, across 500 private sector, 100
public sector and 100 financial
companies. The study looks at the
media habits and lifestyles of
Corporate Decision Makers (CDMs) in
India.

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Decision By title
Makers • Chairmen, CEO’s, MDs :
• Directors/Presidents :
75%
84%
Survey • CFO/CIOs /CMO/CTO : 77%
2006 • Vice Presidents, GMs : 74%
• All Corporate Decision Makers:
The 76%

Audience By industry
• Financial Institutions/Banks: 81%
• FMCG : 79%
• Consumer Durables : 71%
• IT/Telecom : 76%
• Pharma : 88%
• Auto/Auto ancilliaries : 75%

December 2006 Think India Think


The Big Picture
ET AIR remains highest, at
76 % among all English
publications. The next
highest daily – has AIR of
72% and that is TOI.
Comparing ET to English
business dailes, ET has
76 % readership while
the next highest
business daily has 17%.
Source : Decision Makers Survey 2006
December 2006
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75% of all CEOs,
Chairmen read ET.
The next highest
financial daily – has
19% of this segment.
51%
51 of CDMs with income
over US$ 200,000 a year
read ET.
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Indian Readership Survey 2007 R - 1

 Among business dailies The Economic Times
continues to be the highest read business publication
in India – 803,000 readers.
Publication IRS 2007
The Economic Times 775,000
The Hindu Business 107,000
Line
The Financial Express 38,000

Business Standard Not present

 Among English dailies, The Economic Times is the 6th
highest read English daily.
Publication IRS 2006

The Times of India 6,781,000

Hindustan Times 3,331,000
The Hindu 2,209,000
Deccan Chronicle 1,311,000
Telegraph 919,000
The Economic Times 775,000

December 2006 Think India Think

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The Economic Times

 Biggest brand name in business

The
Preferred news
Choice
 Respected by newsmakers

 Pedigree synonymous with

credibility

 Strong research backbone

December 2006 Think India Think

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Recent Features in
The Economic Times
August 2006 – March 2007

Afghanistan – A Country Report

18 August 2006 in The Economic Times All Editions.
th

Singapore – Namaste – A Report on Singapore

August 9, 2006 - The Economic Times Mumbai, Delhi, Bangalore, Pune,
Chennai.

Malaysia – A Country Report

August 31, 2006 - The Economic Times Mumbai, Delhi, Bangalore, Pune,
Chennai.

China - A Country Report

Nov 21, 2006 in The Economic Times, Mumbai and Delhi
USA

Korea & India Business Conference – Conference in Mumbai on Business Ties

Nov 22, 2006. Special Report in ET Mumbai, Delhi, Pune, Bangalore, Chennai.

Think Grad – A Magazine and a Tabloid on Studying Abroad

December 2006 Nov 28, 2006 in The Economic Times Metro Run
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Recent Features in The Economic Times 22

August 2006 – March 2007

Ontario and India – Exploring business, educational and cultural
relations between Ontario and India
Jan 15th 2007 in ET Mumbai, Delhi, Bangalore, Pune, Chennai and
Ammedabad

UK – A Country Report
16th Jan 2007 in ET Mumbai, Delhi, Bangalore, Pune, Chennai and
Ammedabad

Absolute Defence – A special report on Defexpo 2006

Jan 31, 2006 in ET Mumbai, Delhi, Pune.

Iran – A Country Report

12th Feb 2006 in ET Mumbai, Delhi, Bangalore, Pune, Chennai

Kuwait – A Country Report

26.2.07 in ET Mumbai and Delhi

Royal Bahrain – Commemorating the visit to India of the CEO of

Bahrain
23.3.07 in ET Mumbai and Delhi

UAE and Dubai – Commemorating the Ruler’s visit to India

December 2006 Think India Think
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ET – NO BUSINESS IN INDIA

OW ET – KNOW BUSINESS IN INDI

December 2006 Think India Think

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THANK YOU

December 2006 Think India Think