In this presentation, we will

learn about:
• What is SWOT
• Who does the SWOT analysis
• Why is SWOT necessary
• On what factors does the SWOT depends
• SWOT analysis of the Italian Republic with
respect to the consumers.
•
SWOT Analysis
• It is important to base Strategic plans on robust
intelligence. This could include using
information from performance measurement,
research, learning and benchmarking. The SWOT
framework provides for an analysis of the
internal and external environment and can be
used in conjunction with a scan of the external
environment (such as PESTLE), in order to
evaluate the information gathered. SWOT refers
to S – Strengths, W – Weaknesses, O –
Opportunities and T – Threats
 Who does the SWOT analysis
• SWOT analysis is done by business
organisations or firms
• Researchers
• Analysts
• Economists
• Market strategists

Why is the SWOT analysis done
• To know about the market
• To gain knowledge about the changing market
conditions
• To know where the firm stands in the present
market scenario
• Scope for improvements and the challenges
coming in the near future.
• To capitalize on the transitions created in the
market
General SWOT Flowchart
Strengths Weaknesses
Capital strength Disadvantages
Reputation/image Gap in experience,
Brand image knowledge

S W
Knowledge Financial aspects
Location Reliability and trust
Experience Loss of key staff
Resources Geographical factors
Competence, capabilities
Quality,


Opportunities Threats

Grants/Funding  Competitor activity

New Market • Economic downturn
Unfulfilled Customer • Increasing regulation

O T
needs • Declining markets
New Technology • Market saturation
Economic upturn

SWOT and the PESTEL
 (Repubblic


a Italiana)
S.W.O.T. Analysis of the
Italian Republic


ECONOMIC FACTORSVery few or limited natural resources.

5th largest industrial economy of the world. 

Land unsuited for farming and hence imports are

An important member of G-8, EU, and OECD. 

A tourist attraction huge.

One of the Fashion Hubs of the world. Budget deficits and high public debts.

Processing and manufacturing of goods. GDP is expected to contract further due to the

Leading exporter in apparel trade. global economic crisis.

Expensive labour.

World’s 4th largest Gold reserve. Uncertainty in the retail sector

Better relations with India, U.S. and China. Economic division between the northern and

Tourism southern Italy.

Imports of energy for processing and Highly unpredictable market conditions.

Low production rate of apparels.

manufacturing.
Investment in global fashion apparel industry. Increasing Debts.


 SOCIAL FACTORS
STRENGTHS WEAKNESSES
 One kind of culture prevalent throughout .  Rapidly changing fashion.

 Catholism hold the whole region together.  Uncertainty in the consumers mind.


 High end Fashion.  High Crime zone

 Fashion and luxury as status symbol.

OPPORTUNITIES THREATS
 Influence of the subcultures.  Immigration leading to difference in styles.


 Cuisines and Wines. Security and potential threats from terrorists and


gangs.
 Emerging Music Genres
TECHNOLOGICAL
FACTORS
Modern, Advanced, developed, fast and Italian expenditure in IT hardware, services


automated country. and software is one of the lowest in Europe.

 


4th greatest internet host, 10th highest number of Currently, Italy doesn't have an internal


internet users, and 11th in terms of cellular software development market.

operations. 

Research and technological aspects are not



 Chemical and automobile production. upto the standards.


 Manufacturing of apparels. Lack of Natural resources to support the


manufacturing processes.
 Energy and Power.

 Good relationships with China.  Lump in the technical field in Italy.

 

Oracle and Microsoft have begun their operations Other than IT, no other technical field is showing
in Italy. signs of improvement.
 

 Blend of technology with the fashion world. The Global economic downturn is still showing its


 effect.

ENVIRONMENTAL FACTORS
Huge carbon content emissions

The great division between the northern and

Surrounded by competitors like France, Ge



THREATS
LEGAL FACTORS
 SWOT ANALYSIS
Positive factors

S O
Apparel exports are Imports of Energy and
high. raw materials can be a
 beneficial investment
Milan is one of the four 
fashion hubs in the  The prices of Real
world. estate are holding up.

A great tourist A great tourist

attraction. destination often opens
 the door for a beneficial
Rome, Venice, retailing business.
Florence, Milan form the
backbone of tourism

Control over the Marine. Transportation of goods

 are easy and affordable.
Direct and good trade 
links with the rest of EU, Always in touch with the
US, and South Asia. world.
 SWOT ANALYSIS
Negative factors

W T
Political uncertainty. Unstable Environment
 
High Income Tax. Increased chances of
 Smuggling
Corruption.

Technological hault. Not updated.

 
Expensive Labour  Starting a business
 can be a headache..
Non availability of
natural resources.

Division between Direct effect on GDP.
Northern and Southern 
Italy Chances of Profit
 attainability is low.
Popular Crime zone
SWOT ANALYSIS
Summary SWOT summary

Though the demand for garments is

increasing day by day but the production rate
has still not been able to match with the ever
rising demand. More production facilities are
needed to meet the demand.

Most of the raw material needed for apparel
manufacturing is available in the developing or
under developed countries and Italy does not
have enough resources and manpower to
explore them

The importers of developed economies are
facing very stiff competition as countries like
China are producing good quality products in
low prices due to availability of very cheap

S W
labour.

Crime and high income tax are not helping
Italy inspite of being a fashion hub. The
apparel exports are the only thing which is
keeping Italy in the market.

The democratic system of Italy is also a
hindrance.

O T

Italy is under huge debts from the IMF and
the things do not seem to be improving even
after post 2010 era.
Submitted By:

 Shubhangi Agarwal
 Ashish Gerawada
 Ekta Shah
 Tarunendra Pratap Sing
 NIFT Bhubaneswar
 MFM( 2010-12)