It is the art of application of design to

clothing and accessories.

• WHAT IS FASHION?
Fashion is the accepted day to day way of
dressing at a given time. If you see everyone
wearing the same color or style when they have
not been the trend before, such is "in-fashion."
Never has and never will
• Fashion is the total outlook of an individual of
today and only for today. Though fashion
evolves and some styles come back, it only
apply for "now". Even the retro fashion is never
the same
WHY DOES FASHION CHANGE?
• Fashion change because people change
• We always want something new. Clothing
change for practicable reasons, for
appropriateness for the season, and for
adaptation to environment situation. In some
cases the popularity of fashion endure for
many seasons because of the combinations of
these reasons.
• “Take the blue jeans” as an example (It’s
choice)
KINDS OF FASHION
• Haute Couture - French word meaning high
fashion. It means one-of-a-kind. These include
designers' original designs or clothing that are
custom made.
• Ready to wear (Pret-a-Porte) - Term used to
describe mass produced garments. These
include designers' originals manufactured to a
certain number for department stores and
offered at lower prices.
OPPOSITE ENDS OF FASHION
Classic - is a fashion that stays indefinitely.
Fad - is a fashion that die quickly and whose
greatest appeal is as novelty.
 CATEGORIES OF FASHION

Categories of Favorite
S.No fashion Property Colors Lines Textures Effect Needs
Accessory
very chic, one-of-
a-ind, the custom- Unusually layered, Custom-made,
leader, very Coordinated
HAUTE (high made and Unusual and fitted to suit, very Unusual and rare designer's
1 unique, matching
fashion) designer's rare. specific individual materials. originals,
tress chic
collection. taste. very expensive. and custom
made pieces.
expensive Accessory
designer's Unusual, Very Coordinated
Mostly
reproduction, but muted refined, Semi custom- and matching
uncomplicated Fine fabrics, usually
2 ELEGANT should not be solid colors status and made real
and well fitted expensive materials.
misunderstood as (gray, black executive- or altered to fit gold and
(Chanel type)
"haute" or high and white) looking. diamond
ashion. accessories
This style creates Strong, vivid,
a and Confident,
Severe, sharp and Custom-made Bold statement
DRAMATIC glamorous and contrasting chic,
3 usually Rare and trendy. or usually metallic
(Theatrical) glitzy (black is a sexy and
asymmetrical. altered to fit. (gold, silver,
impact. favorite color). catchy.
bronzes, etc).
Town & Country Typical Clothes that
or the leader, has a
emphasis of Beige, navy, practical, timeless
Simple and Durable and natural
4 CLASSIC business red, appeal year
traditional trim. fibers. Traditional and
and corporate blue and black. conservativ after year,
look e. expensive. conservative
shapes.
old fashioned, but Fragile, soft,
should not be charming, Gentle, very
Pastel, soft Simple flows, Light, flowing,
misunderstood as innocent
blends, rounded lace,usually delicate Very simple
5 CONSERVATIVE classic because of and
muted curves and semi- old-fashioned small price not an real gold
its girlish very
rainbows. fitted. print. issue. and diamond
 CATEGORIES OF FASHION
S.No Categories of Favorite
Property Colors Lines Textures Effect Needs
. fashion Accessory
The opposite of
conservative. Durability, Big water-
Natural fibers, basic Tough,
Durable, simple, mobility
WESTERN Clothes are Earth tones are denim strong, resistant
6 easy and price not watch, leather
(Country) reduced from the favorites. , thick and old- sometimes
and comfortable. an
feminine fashioned. western. boots
issue. and thick belt.
emphasis.

denim, feeling at- Any, color is Easy-going, Easy care,

Cloth bag,
not an issue Unstructured, Popular (natural, athletic, home
home, basic, simple
7 CASUAL (brights, simple, blend or unpretentio atmosphere
sometimes accessories
western. pastels, and easy. synthetic fibers). us and and
including
earth tones) simple. comfortable.
disposables.
Category which
was made
popular during the Youthful,
early 90's. confident
It creates an Easy pieces,
Unstructured but
emphasis of Popular (natural, but sometimes
Could be sometimes sometimes
8 GRUNGE younger blend or wild and
anything exaggerated and impractical. All kinds, real
generations, synthetic fibers), knits. usually
unusual. Most or fakes,
exaggerated designs inexpensive inexpensive
onstructions, die quickly. accessories
separates, and
including
coordinates.
disposables
The category
emphasize the
look of the Impractical
Bold
electronic and the Strong metallic to our
Hard, unusually bold statement,
computer age. (gold, silver, Angular, sharp and present
and extra-ordinary
9 FUTURISTIC The design etc.), usually times,
often overwhelmingly accessories,
concept is vivid, and asymmetrical. unique
round or square usually
based on galactic contrasting. accessories Bold geometric
or or trim. expensive accessories
IMPORTANCE OF COLORS IN FASHION
• Colors have a demonstrable psychological effect.
• . The sight of red means warning and white mean
simplicity and respective of title.
• Military uniforms are intentionally colored to
give statement and impose authority.
• Colors are used in many ways to assert
recognition because they are fairly easy to read
and understand.
 List of popular colors

S.No. Colour Emotions

1 BLACK Severe, mysterious, sophisticated, glum, depressing, deadly

2 BLUE Serene, calming, cool, quiet, sleepy, sad

3 BROWN Warm, earthy, drab

4 GRAY Well-informed, subtle, dignified, gloomy, cold

5 GREEN Fresh, successful, loving, greedy, restful, calm.

6 ORANGE Happy, cheerful, new, motivated, garish, warm.

7 PINK Soft, innocent, delicate, feminine, delicious

8 RED Alert, warning, sexual, aggressive, energetic, cheerful, angry, vital, exciting

9 VIOLET Royal, rich, stately, passionate, subtle but sexy, impressive, alone

10 WHITE Clean, pure, young, safe, simple

11 YELLOW Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive

 Color guidelines according to seasons

Summer- Think clear, contrast and bold colors.

Fall - Think soft, cool, slightly grayed colors.

Spring - Think bright, fresh and lively colors.

Winter- Think deep, dark and muted colors.

FASHION DESIGNINING
• Fashion designing is the art of the application of
design and aesthetics or natural beauty to
clothing and accessories. Fashion designing is
influenced by cultural and social latitudes, and
has varied over time and place. Fashion designers
work in a number of ways in designing clothing
and accessories. Some work alone or as part of a
team.
SOME OF THE BEST FASHION DESIGNERS IN THE WORLD

• 1. VALENTINO GARAVANI- Hailing from Voghera Italy, he knows how to make a

woman look like a goddess. Though his shows speak for themselves, the one
place we are sure to find a Valentino dress is on the red carpet. Having dressed
many of the world's most famous leading ladies, he has proven his talent and
• risen to the top as The King of Elegance.
2. TOM FORD – He is also extremely talented, Born in Texas, Tom was originally
trained to be an actor! He is not only the Creative Director for Gucci, he's also
the Creative Director for Yves Saint Laurent. Ford stole the show at the first
• ever VH1 Fashion Awards and won the Best International Designer Award in
2000.
3. BETSEY JOHNSON. Her designs are brilliant, bold and fun. They are funky and
• edgy, with a lifetime of flare. Straight from the American fashion capital [New
York] Betsey is known for "her celebration of the exuberant".
4. DOMENICO DOLCE & STEFANO GABBANA. Here are two household names.
• They both are true geniuses. Every woman who wears D&G can be sure to feel
sexy and confident. They both hail from Italy, and are known for making the
"stars look like Stars".
5. STELLA MCCARTNEY. I think the name says it all, but being the new girl on
the block, we definitely have to give her credit. While being the daughter of a
FASHION DESIGNING IN INDIA
• Fashion is a huge industry in India. With
globalization Indian Fashion has got a wider
platform to display their talents and introduce
the 'Sari' to the world.
• Right from the traditional salwar kameez or
sarees to churidars, kurtis, the semi formal way of
wearing it over trousers or jeans, Capri’s and the
highly elegant and contemporary style of draping
sarees, from simply cotton blouses to halter-neck,
puffed sleeves, deep necks, and lycra-fitted
blouses.
Top fashion designers in the country.
• 1. Ritu Beri - She is known as the first Indian designer to present a collection in
Paris. Her first line of clothing in 1990, called Lavanya was a complete success
for Ritu in India and on the international market, with the range selling out very
• quickly.
2. Rohit Bal - Titled as the 'India's Master of fabric and fantasy' by the Time
magazine in 1996, Rohit Bal's sense of aesthetics is finely honed, and each of
• his creations is handcrafted to perfection, with meticulous attention to detail.
3. Rina Dhaka - Rina Dhaka is India’s leading fashion designer who burst onto
the fashion world in late 1980s. Winner of Yuv Rattan Award, she is counted
among the creative and innovative designers of the country. Rina Dhaka has
held shows in London, Paris, New York, Singapore, Hong Kong, Dubai, and
• Jakarta. Her Singapore shows in 2001 and 2002 were major success.
International fashion magazines ‘Vogue’ and ‘Elle’ featured her work.
4. Manish Malhotra- His name is synonymous with style in Hindi films. He
revolutionized the fashion scene in Bollywood by envisioning a 'look' for the
• character. He was exclusively asked to design clothes for Michael Jackson for his
appearance during the Bollywood Awards held in New York and the performer
was greatly pleased with his work.
5.Abu Jani and Sandeep Khosla-' The boys', as the twosome of Abu Jani and
Sandeep Khosla are known in the fashion circuit, can be considered among first
• FASHION SHOWS
• A fashion show is an event put on by a fashion
designer to showcase his or her upcoming line of
clothing during Fashion Week.
• Fashion shows debut every season, particularly
the Spring/Summer and Fall/Winter seasons.
• This is where the latest fashion trends are made.
The most influential fashion week is Paris fashion
week, which showcases twice a year.
famous fashion shows in India and abroad:
• Lakme fashion week
• New York fashion week
• Wills lifestyle fashion week
• Milan fashion week
• Paris fashion week
• Berlin fashion week
• Amsterdam international fashion week
• London fashion week
• Japan fashion week
• Buenos aires fashion week
• Maiami fashion week
FASHION BRANDS
• Brands are the ones that give identity to a
fashion. They are created by designers and are
meant for sale.They carry the trust of the brand
and designer.Presenting a list of international
Fashion Brands.
IMPORTANT FASHION BRANDS

1 Adidas 13 Mango

2 Armani 14 Nike

3 Bentton 15 Pepe Jeans

4 Calvin klein 16 Prada

5 Dolce & gabbona 17 Puma

6 ED Hardy 18 Rolex

7 Fastrack 19 Reebok

8 Gucci 20 Tissot

9 Louis vultton 21 Tommy Hilfiger

10 Lee 22 Wrangler

11 Levis 23 Woodland

12 Longines Hamilton 24 Van Heusan

• FASHION BOUTIQUES
INTERNATIONAL BOUTIQUES INDIAN BOUTIQUES
1 Chanel
1 Aki Narulla’s
2 Christian dior
2 Manish Arora’s
3 Yves saint Laurent
3 Umrao Tailor
4 Seven
5 Oak 4 Ritu Beri’s
6 Outfit 5 Amara Palli’s
7 Cos
8 Machka
9 Vakko
10 Matches
• FASHION SCHOOLS
• Fashion schools will provide you the training you
need to advance in your fashion career. Whether
you are interested in clothing design, fashion
merchandising, fashion marketing, or fashion in
general, they provide you with all. Here are
examples of very famous fashion schools.
INTERNATIONAL SCHOOLS
• Westwood College
• Arizona Fashion Design Schools
• Tucson Design College
• California Fashion Design Schools
• International Academy of Design & Technology
• Brooks College
• Colorado Fashion Design Schools
• Denver South Florida Fashion Designer Schools
• American InterContinental University
• FASHION MAGAZINEES
• Fashion magazines bring the world of
international fashion home. The best fashion,
beauty, shopping, health, travel and culture
,trends, runway slideshows are written in these
magzinees.
• Adversus: Lifestyle magazine featuring fashion, beauty, dreamcars, and travel.
• Bibi: Bridal and fashion magazine geared towards the people of the South Asia.
• Cashak: Fashion magazine covering fun, sexy styles and trends, plus nightlife.
• Elle: Covers everything from style and beauty trends to personalities and
lifestyle issues.
• FashionOffice: Features international trends in fashion, design, arts, and photo
stories from New York, Paris, London, Milan.
•
Flip-Zone: French online fashion magazine featuring hundreds of collections:
• couture, ready-to-wear, bridal, lingerie, swimwear, accessories and sportswear.
Iconique: Includes virtual catwalk shows, news, editorials, beauty, trends blog,
• iPod videos, podcast and more.
Influenza: Trade publication for the fashion, beauty and entertainment
• industries.
• Lucire: International source for the latest in fashion, beauty, and travel.
Nirvana Woman: High-fashion, beauty, and upscale lifestyle magazine for the
• contemporary South Asian woman.
• Sassybella: Australian fashion and beauty magazine.
Vogue: Magazine for sophisticated female fashion mavens. Covers the latest in
beauty, style, health, fitness and celebrities.
FASHION CHANNELS
Fashion Channels are channels on television
which are devoted to fashion and modeling. They
show everything related to fashion from fashion
shows to models. There are two main fashion
channels in the world they are-
• Fashion TV
• World fashion channel
 RINA DHAKA
VALENTINO GARAVANI

STELLA MCCARTNEY MANISH MALHOTRA

FASHION SHOWS
[ORGIO H U G O
 )

l0U
It is a small shopping outlet put by fashion
designers to showcase and sell their collections.