DATA ANALYSIS

OF
CUSTOMER
 What is your age?

Total No. of Respondent: - 120

Age group Respondents Percentage
5-15 15 13%
16-25 30 25%
26-35 40 33%
36-50 25 21%
Above 50 10 8%
Total 120 100%

8% 13%
21% 05-15 yr.
25% 16-25 yr.
26-35 yr.
36-50 yr
33%
Above 50 yr.
 What is your occupation?

Total No. of Respondent: - 120

Occupation Respondents Percentage

Students 40 33%

Employed 60 50%

Unemployed 20 17%

Total 120 100%

17%
33%

Students
Employed

50% Unemployed
 Which brand do you prefer for cold drinks?

Total No. of Respondent: - 120

Brand of cold drinks Respondents Percentage

Coke 84 70%

Pepsi 36 30%

Total 120 100%

Brand of coft drinks

30%

Coke
Pepsi

70%
 How many sold drinks do you have drink per month?

Total No. of Respondent: - 120

Drinking capacity Respondents Percentage

0-5 27 24.5%

6-10 35 32%

11-15 30 27%

15-20 17 13.6%

Above 20 02 1.8%

Total 120 100%

1.80%

13.60%
24.50% 0-5
6-10
27%
11-15
32% 16-20
One or more per day
 Which soft drink of coca-cola do you prefer mostly for drinking?

Total No. of Respondent: - 110

Name of cold drinks Respondents Percentage

Coke 25 32%

Thumbs up 44 40%

Fanta 07 06%

Sprite 20 18%

Limca 11 10%

Maaza 03 03%

Total 110 100%

3%
10% 23% Coke
Thumps up
18%
Fanta
Sprite
6%
Limca
40%
Maaza
 Which size of bottle would you prefer?

Total No. of Respondent: - 110

Size of bottle Respondents Percentage

200 ML 35 31.8%

300 ML 20 18%

600 ML 15 13.6%

1.25 L 25 23%

2L 15 13.8%

Total 110 100%

13.80%
31.80% 200 ML
300 ML
23%
600 ML
1.25 L
13.60% 18% 2L
 Which soft drink company advertisement attracts you?

Total No. of Respondent: - 110

Size of bottle Respondents Percentage

Coke 98 82%

Pepsi 22 18%

Total 110 100%

18%

Coke
Pepsi
82%
 How well do coca-cola product’s taste?

Total No. of Respondent: - 110

Size of bottle Respondents Percentage

Very satisfied 88 80%

Satisfied 20 18%

Dissatisfied 02 02%

Total 110 100%

2%

18%

Very satisfied
Satisfied
80% Dissatisfied
 Opinion of customer on availability of product in the market?

Total No. of Respondent: - 110

Availability of Respondents Percentage

product
Yes 87 79%

No 23 21%

Total 110 100%

21%

Yes
No
79%
 Respondent’s opinion about satisfaction level towards company and its
products?
Extremely Low Low Neutral High Extremely high
1 2 3 4 5

Total No. of Respondent: - 110

Scale Respondents Percentage

1 00 0%
2 05 4.5%
3 14 12.7%
4 25 22.7%
5 66 60%
Total 110 100%

0% 4.50%
12.70%
1
2
22.70%
60% 3
4
5
DATA ANALYSIS
OF
RETAILER
 Which company of cold drinks are available on the shop?

Total No. of Respondent: - 120

Company name Respondents Percentage

Coke 84 70%
Pepsi 12 10%
Both 24 20%
Total 120 100%

20%

10%
Coke
Pepsi
70%
Both
 From which distribution channel you receive better service?

Total No. of Respondent: - 120

Company name Respondents Percentage

Coke 86 80%
Pepsi 24 20%
Total 120 100%

24%

Coke
Pepsi
86%
 Are you aware about the scheme of coca-cola?

Total No. of Respondent: - 100

Scheme awareness Respondents Percentage

Yes 70 70%
No 30 30%
Total 120 100%

30%

Yes
70% No
 What percentage of discount company is provided?

Total No. of Respondent: - 100

Discount percent Respondents Percentage

0-10% 35 35%
11-20% 45 45%
21-30% 18 18%
More than 30% 03 03%
Total 100 100%

3%

18%
35%
0-10%
11-20%
21-30%
45%
More than 30%
 What kind of facility provided by the company for to store cold drinks?

Total No. of Respondent: - 100

Storage facility Respondents Percentage

Visi cooler 64 64%

Ice-box 10 10%
None 26 26%
Total 100 100%

26%

Visi cooler
10% Ice-box
64%
None
 Satisfaction with stock maintenance of coca-cola brand?

Total No. of Respondent: - 100

Stock availability Respondents Percentage

Yes 95 95%
No 05 05%
Total 100 100%

5%

Yes
No

95%
 Are you satisfied with promotional scheme of coca-cola?

Total No. of Respondent: - 100

Promotional Respondents Percentage

scheme
Yes 78 78%
No 22 22%
Total 100 100%

22%

Yes
No
78%
 Respondent’s opinion about satisfaction level towards company services
and its products?

Total No. of Respondent: - 100

Satisfaction level Respondents Percentage

Highly satisfied 30 30%

Satisfied 43 43%
Normal 22 22%
Dissatisfied 05 05%
Highly dissatisfied 00 0%
Total 100 100%

5% 0%
Highly satisfied
Satisfied
22% 30%
Normal
Dissatisfied
Highly dissatisfied
43%