Social Networking : Overview

Social Networking sites are popular forms for

communicating.

 Can social networking sites such as Facebook

impact on our existing social relationships?
 Does technology actually change the nature of
the social network?
 Or does it simply extend it? Will Social networking
sites replace Face to Face Communication?

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Social Networking sites allow people to interact in
online communities, such as Facebook, to share
thoughts, status updates, stay in touch, upload photos
and more with members of their own personal
networks.

Facebook is an online social networking site that

connects people with friends and others who work,
study and live around them. People use Facebook to
keep up with friends, upload an unlimited number of
photos, share links and videos, and learn more about
the people they meet.

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RESEARCH PROBLEM

How social media has affected communication

and socialization habits of youth in Nigeria.

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 RESEARCH QUESTIONS

1. How much time do youth spend on Facebook?

2. What are the reasons youth use Facebook in Nigeria?
3. What activities do youth engage in on Facebook?
4. What benefits do youth derive from Facebook?
5. What is the impact of Facebook on the lives of young people
in Nigeria?

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 RESEARCH OBJECTIVES

i. To understand the use of social media by young people

in Nigeria.

ii. To understand the attitudes towards social networking

sites and the wider issues that may arise from this.

iii.To explore any effect of this form of media on the socia

skills of the Nigerian youth

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Limitations of the Study

•Time constraints
•The participants involved in both phases
•The topic focused on in the study

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 Methodology

Research Data collection

Research stage
approach method

• This thesis • Quantitative • Questionnaire

combined the stage • Observation
case study • Qualitative
and survey stage
approach.

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Participants and sampling

100 questionnaires were distributed.

For the sample chosen to represent a typical population
it had the following characteristics

Males i.e. Men and Boys

Females i.e. Women and Girls
By occupation i.e. employed, self employed,
unemployed and student.

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Research Approach

This study employed a descriptive research method in which both

qualitative and quantitative approaches were utilized to collect and
analyze the data (R.B.Burns, 1994).

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Data collection

i. quantitative phase, adapted questionnaires

will be given to selected participants

questionnaire will be used to investigate the

participants’ views, thoughts, feelings,
attitudes, beliefs, values, perceptions and
personalities towards the social media that
affected their communication and
socialization habits.
.

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 ii. qualitative phase

The observation had been carried out for a period of four

months. Participant observation was done and analyzed
using the rating scale.
Jensen and Jankwoski (1991), note that data collection in
qualitative research involves a variety of techniques: in-
depth interviewing, document analysis and unstructured
observation.

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 Data Analysis Procedure
A total of 100 questionnaires were distributed
and all of them were answered appropriately.
The questionnaires were distributed to friends
and colleagues at the School of Media and
Communication, Pan-African University as well
as family members and friends through
Facebook mail. The secondary data was done
by assessing the profiles and activities of
friends on Facebook over a period of four
months. Throughout these months, participation
was increased to allow the researcher observe
properly, the various activities.

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The questionnaire responses were analyzed
using basic statistical tools which produced
descriptive tables, charts and other descriptive
data.

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Key Findings from Primary Data Survey
• Youths in Nigeria use social media to maintain existing relationships and make new
friends.
•Most youth in Nigeria spend an average of between 0 and 2 hours per day on Facebook.
•Most youth in Nigeria joined Facebook to connect with old friends, existing friends or
because they were invited by friends.
•Most Nigerian youth on Facebook have little or no privacy concerns associated with
Facebook
•Facebook is seen by Nigerian youth as a beneficial tool for socialization
•Most youth on Facebook spend more time chatting and posting messages than they do
other activities.
•Social media tends to take time and keeps young people from doing other activities such
as studying or socializing offline.
•Young people have also come to depend on electronic media more than before to meet
their communication needs.

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Contribution

 Researchers can also conduct a study which will

compare the way social media is used in various
parts of the world and how this might relate to
various cultures.

 With the growing interest in social media, other

researchers can also study the impact of social
media in marketing and advertising especially in
third world countries like Nigeria.

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Concentrate on your action,
leave the results to me.

Thank you

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