DATA ANALYSIS

How often do you go to shopping?

a) At least once a week
b) Twice a month Sales
c) Once a month
d) Once in every two months
13% 7%
e) Less frequent than these 20% atleast once a week
once a month
once in every two months
less frequent than these

60%
• Whenever you shop in a apparel stores on an average most of the
items in your shopping cart are
a) Private Label Brands Sales
b) National Brands
30%
private lable brands
national brands

70%
• With respect to apparels, rank the factor that influence your
purchase decision in terms of their decision . (1- most important , 5-
least important) same rank cannot be given to two factors
a) Price Sales
b) Quality comfort
design 7%
c) Design, cut 10%
price
50%
d) Reliability quality
33%

e) comfort

price quality design comfort

• Does the brand image influences your purchase decision?
a)Yes
b)No
Sales

11%
yes
no

89%
• Neglecting the price criteria, do you think that private labels are
perfect alternatives for the branded apparels?
a)Yes Sales
b)No
11%
yes
no

89%
• What is your satisfaction level with respect to the price of the private
label apparels?
a)Highly dissatisfied Sales
b)Dissatisfied
c)Neither satisfied nor dissatisfied 10%
satisfied

niether satisfied
d)Satisfied 27%
63%
nor dissatisfied
dissatisfied
e)Highly satisfied
• Do you purchase any particular brand repeatedly? Sales
a) Yes
b) No

If yes, the brand you purchase repeatdly is

a) Private label brand
b) National brand
yes no national brand private brands
• Price is the primary reason for purchasing private label brands
a) Strongly disagree Sales
b) Disagree
c) Neutral 7%
10%
neutral
d) Agree 17% strongly agree
63% disagree
e) Strongly agree 3%
strongly disagree
agree
• Branded apparels possess more quality than private label apparels
a) Strongly disagree
b) Disagree Sales

c) Neutral
3%
20%
d) Agree 23% neutral
agree
e) Strongly agree disagree
7% strongly agree
strongly disagree
47%